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Aprimo vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Aprimo
Ranking in Marketing Management
12th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Digital Asset Management (4th), Marketing Resource Management (2nd)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Number of Reviews
53
Ranking in other categories
Social CRM (1st), Marketing Automation (1st), Social Media Management Solutions (1st)
 

Mindshare comparison

As of November 2024, in the Marketing Management category, the mindshare of Aprimo is 1.9%, up from 1.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.2%, down from 22.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

Information not available
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"The solution's pricing is very high and should be more flexible for smaller companies."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"Salesforce is an expensive solution."
"It is a license per user."
"This is a low cost solution suited to larger organizations."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"The licensing cost for the solution is on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
25%
Computer Software Company
12%
Healthcare Company
9%
Manufacturing Company
7%
Educational Organization
54%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
 

Also Known As

Teradata Aprimo
ExactTarget
 

Learn More

Video not available
 

Overview

 

Sample Customers

AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management. Updated: October 2024.
814,763 professionals have used our research since 2012.