SAP CRM vs Salesforce Marketing Cloud comparison

Salesforce and SAP are both solutions in the Marketing Management category. Salesforce is ranked #1 with an average rating of 8.7, while SAP is ranked #3 with an average rating of 7.8. Salesforce holds a 15.8% mindshare in MM, compared to SAP’s 20.5% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Salesforce Marketing Cloud

Read 55 Salesforce Marketing Cloud reviews

2,122 Views
1,300 Comparison Views

98% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

1,366 Views
1,197 Comparison Views

83% willing to recommend

Salesforce Marketing Cloud

SAP CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Salesforce Marketing Cloud and SAP CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed SAP CRM vs. Salesforce Marketing Cloud Report (Updated: March 2025).

Buyer's Guide

SAP CRM vs. Salesforce Marketing Cloud

March 2025

Download the complete report

Helped 844,944 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

SAP CRM

Ranking in Marketing Management

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd)

Mindshare comparison

As of April 2025, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 15.8%, down from 18.7% compared to the previous year. The mindshare of SAP CRM is 20.5%, up from 13.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is user-friendly."

"Email automation is most valuable."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"It is a great solution. I like its stability, scalability, and performance."

"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."

"Offers many great features and is intuitive."

"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"

More Salesforce Marketing Cloud pros

"The most valuable feature is lead management and integration."

"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."

"The most valuable feature for me is the flexibility to consolidate the products."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"SAP CRM is very fast, providing accurate information and good results."

"The tool is easy to use."

"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."

More SAP CRM pros

Cons

"We'd like to see more integrations with third-party products."

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"The processing speed, the way information displays, and scrolling options can be improved."

"This solution could be more user-friendly."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

"The product could use a little bit of BI in the sense of rule-based building."

More Salesforce Marketing Cloud cons

"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"SAP CRM should create a more user-friendly graphical user interface (GUI)."

"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

"The solution is expensive."

More SAP CRM cons

Pricing and Cost Advice

"This solution is priced in the medium to high price range."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Licensing fees are paid on a yearly basis."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"It's normal pricing."

"My company pays to use this solution."

"This is a low cost solution suited to larger organizations."

More Salesforce Marketing Cloud pricing and cost advice

"There is a license required for the solution and most of my clients purchase an annual license."

"SAP CRM is an expensive product."

"There is a license required to use SAP CRM."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"The solution is expensive."

"The pricing from SAP is good but it takes time to realize the investment."

"The product is costly."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

59%

Computer Software Company

Financial Services Firm

Manufacturing Company

Computer Software Company

12%

Manufacturing Company

10%

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Marketo vs Salesforce Marketing Cloud

Compared 20% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 14% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 11% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

More Salesforce Marketing Cloud Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 34% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 25% of the time

Zoho CRM vs SAP CRM

Compared 12% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 9% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

March 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

SAP CRM

March 2025

Download SAP CRM product report

Also Known As

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Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

SAP CRM vs. Salesforce Marketing Cloud

March 2025

Free Report: SAP CRM vs. Salesforce Marketing Cloud

Find out what your peers are saying about SAP CRM vs. Salesforce Marketing Cloud and other solutions. Updated: March 2025.

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