Try our new research platform with insights from 80,000+ expert users

SAP CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
56
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
SAP CRM
Ranking in Marketing Management
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
CRM (3rd), Local Government CRM (2nd)
 

Mindshare comparison

As of April 2025, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 15.8%, down from 18.7% compared to the previous year. The mindshare of SAP CRM is 20.5%, up from 13.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
GodfreyNoel - PeerSpot reviewer
Excellent user experience with ease of use and reliable technical support
When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"We haven't had any issues with integration."
"It is very easy to use from a marketing standpoint."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The user interface is easy to use, especially for my staff who use assistive technology."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"We get very good support from SAP."
"SAP CRM is a scalable solution."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"The user interface is excellent."
"It provides innovative ideas for implementation."
"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."
"The stability is good."
 

Cons

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The processing speed, the way information displays, and scrolling options can be improved."
"The solution can be difficult to set up for non-technical individuals."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"It should contain artificial intelligence, in my opinion."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"There could be some specific configurable options on the UI level to improve visibility."
"The navigation must be improved."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"When features do get added, we would like the product to notify us in a timely way."
"I think what needs to be improved is the solution for Brazil's organization."
"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."
"They should improve the design to make it more appealing to users."
"The product's pricing could be better."
 

Pricing and Cost Advice

"Licensing fees are paid on a yearly basis."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"The price is expensive."
"This solution is priced in the medium to high price range."
"This is a low cost solution suited to larger organizations."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"My company pays to use this solution."
"The solution is expensive."
"The licensing model for SAP CRM is customer-based."
"The pricing from SAP is good but it takes time to realize the investment."
"The product is expensive."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"They should reduce the price to target small businesses."
"SAP CRM costs approximately a couple of thousand a month."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
report
Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
848,716 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
57%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
Computer Software Company
11%
Manufacturing Company
9%
Government
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
 

Also Known As

ExactTarget
No data available
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about SAP CRM vs. Salesforce Marketing Cloud and other solutions. Updated: April 2025.
848,716 professionals have used our research since 2012.