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SAP CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Number of Reviews
53
Ranking in other categories
Social CRM (1st), Marketing Automation (1st), Social Media Management Solutions (1st)
SAP CRM
Ranking in Marketing Management
4th
Average Rating
7.8
Number of Reviews
43
Ranking in other categories
CRM (4th), Local Government CRM (2nd)
 

Mindshare comparison

As of November 2024, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 15.2%, down from 22.5% compared to the previous year. The mindshare of SAP CRM is 22.2%, up from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
Shreyas  K M S - PeerSpot reviewer
May 25, 2022
It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling
Setting up SAP CRM is straightforward. I rate it eight out of 10 for ease of setup. SAP provides all the tools and techniques were available from the vendor. However, the integration portion is a lot of work and requires some functional consultants. It takes some effort to customize the program and rewrite it to align with our business standards, but the initial implementation is straightforward. We didn't face any challenges here. Total deployment for this project took around eight or nine months, including development, testing, and validation. After deployment, the administration is fairly simple. We have to take care of the licensing part and forecast data growth for the next three or four months. We have the tools and people available for operations as well as vendor support. If we have complex issues, we can raise a ticket to the vendor and get it sorted.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the user interface it has a nice look and feel."
"The most valuable part of the solution are the selling features."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"We have found the solution to be scalable."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"It was comfortable setting up the tool."
"The primary use case for us is lead creation and data management."
"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
"SAP CRM integrates well with SAP ERP which is useful."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"The stability is good."
"We get very good support from SAP."
 

Cons

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"Marketing Cloud's forecasting could be improved."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"Clarity around new features could be improved when they are released."
"The processing speed, the way information displays, and scrolling options can be improved."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"Salesforce Marketing Cloud should provide some debugging facilities for every user."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."
"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
"They should improve the design to make it more appealing to users."
"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."
"I think what needs to be improved is the solution for Brazil's organization."
"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
"SAP CRM could improve by being easier to use and customer-friendly."
 

Pricing and Cost Advice

"It is a license per user."
"This solution is priced in the medium to high price range."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Salesforce is an expensive solution."
"This is a low cost solution suited to larger organizations."
"The solution's pricing is very high and should be more flexible for smaller companies."
"The licensing model for SAP CRM is customer-based."
"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"Every user needs to have a license."
"SAP CRM is an expensive product."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"The product is costly."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
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Top Industries

By visitors reading reviews
Educational Organization
55%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
4%
Computer Software Company
12%
Manufacturing Company
11%
Government
9%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
 

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Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about SAP CRM vs. Salesforce Marketing Cloud and other solutions. Updated: October 2024.
815,854 professionals have used our research since 2012.