Try our new research platform with insights from 80,000+ expert users

SAP CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
55
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
SAP CRM
Ranking in Marketing Management
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
CRM (3rd), Local Government CRM (2nd)
 

Mindshare comparison

As of April 2025, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 15.8%, down from 18.7% compared to the previous year. The mindshare of SAP CRM is 20.5%, up from 13.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
GodfreyNoel - PeerSpot reviewer
Excellent user experience with ease of use and reliable technical support
When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"The user interface is easy to use, especially for my staff who use assistive technology."
"The most valuable feature is the ability to get quotes out in a timely manner."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"It is very easy to use from a marketing standpoint."
"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."
"The product integrates with third-party tools easily."
"The solution is easy to use."
"The most valuable feature is lead management and integration."
"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
"We like that this solution has made our whole accounting function paperless."
"It provides innovative ideas for implementation."
 

Cons

"This solution could be more user-friendly."
"Managing large volumes of data takes too long."
"Salesforce Marketing Cloud should provide some debugging facilities for every user."
"The solution can be difficult to set up for non-technical individuals."
"We'd like to see more integrations with third-party products."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"The solution is expensive."
"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."
"SAP must provide a demo system for the customers."
"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
"The navigation must be improved."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"SAP CRM could improve by being easier to use and customer-friendly."
"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
 

Pricing and Cost Advice

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"The price is expensive."
"The solution's pricing is very high and should be more flexible for smaller companies."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"Licensing fees are paid on a yearly basis."
"The licensing cost for the solution is on a yearly basis."
"This solution is priced in the medium to high price range."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"SAP CRM costs approximately a couple of thousand a month."
"The product is expensive."
"Every user needs to have a license."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"We pay for the license yearly."
"The product is costly."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
report
Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
845,040 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
60%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
Computer Software Company
12%
Manufacturing Company
10%
Government
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
 

Also Known As

ExactTarget
No data available
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about SAP CRM vs. Salesforce Marketing Cloud and other solutions. Updated: March 2025.
845,040 professionals have used our research since 2012.