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Salesforce Marketing Cloud vs monday.com comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

monday.com
Ranking in Marketing Management
3rd
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
225
Ranking in other categories
CRM (3rd), Project Portfolio Management (1st), Project Management Software (1st), Opportunity Management (1st)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
55
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of February 2025, in the Marketing Management category, the mindshare of monday.com is 5.7%, down from 7.0% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 14.9%, down from 20.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

Jaikishan Daryanani - PeerSpot reviewer
C level has visibility into the entire timeline and status of an initiative, and real-time reporting saves work
It is meant for non-technical users. As a matter of fact, for technical users, it may seem kind of naive or non-sophisticated or something. But for non-tech people, it's a visual treat because it has functionalities and capabilities suited to their business function as well as flexibility in terms of customization to make it adaptable. monday.com is very flexible. We created workspaces for every team and they have the flexibility to create and define their own processes and data points as well as their approval processes. Viewing projects and timelines via Gantt charts in monday.com is a native functionality. The power of the dashboard is that the solution enables you to do risk, timeline, and cost-benefit analyses for your initiatives. It gives you a complete perspective on the impact of your future decisions and initiatives for the upcoming months, quarters, and years. Based on the different levels in the organization, there is visibility into what each function of the organization or each department is up to. As a manager, it gives you a live update of the tasks and any particular changes. You can track the entire project for your teams and for other teams as well. Creating a new project in monday.com takes a few seconds. If you have the templates created you can generate a project via automation. If you have a standard WBS (work breakdown structure) for every single project, you can trigger automation. When the project is approved, within a fraction of a second, the entire WBS is ready for you so that you can start putting in your updates and data. There are around 200 templates available in the solution, and that gives you a baseline to start from, whether you are doing agile management or waterfall. Once you select a template, boom, it creates a baseline structure and you can start. And even if you want to create a new project, it's still pretty simple and a matter of a few seconds.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature I have found most valuable is the automation aspect."
"It works perfectly and runs very smoothly."
"The customization ability of Monday is unmatched."
"The board customization is an incredibly valuable feature."
"Shared boards help entire teams to plan out campaigns with ease and clarity."
"The ability to export to Excel has been huge for us."
"I especially like the dashboards where you can combine info from different boards into one."
"Automation is by far the most valuable tool ever."
"We use this solution for reporting, pipeline generation, and forecasting."
"It makes it easy for a business to use any module based on their preference."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The Journey Builder and the Email Studio features are most valuable."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
 

Cons

"I find that I sometimes have used the "status" column has input values other than done, working on it, etc., which conflicts with this bigger picture, and over the years is building up in a way that looks daunting as I'm not sure how to go back and mark it another way, so I skip it."
"We'd like more automation."
"I have never not found a feature I want."
"They could offer more packages. There seems to be a gap in price between package offers. One has as much as a $30 difference."
"Monday, the service, can be improved with even greater integration and configuration."
"What would be nice is if I had two days between deadlines and adjusted the day if it would automatically adjust the deadlines, even if I had to change one or two that might no longer work, it would save a lot of steps."
"If you want to drag a task or rearrange them, it's quite tricky, especially on the app."
"We'd really like to have the ability to have different types of boards within a board."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"In a future release, adding end-user personalization would be a benefit."
"Salesforce Marketing Cloud should provide some debugging facilities for every user."
"This solution could be more user-friendly."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"We'd like to see more integrations with third-party products."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
 

Pricing and Cost Advice

"monday.com is pretty affordable. It's cheaper than Asana. There are four tiers, including a free version. The free version is fine if you don't have any complex projects. One of the most advanced plans is around $16 per month per user."
"It's definitely affordable. I don't think it is necessarily the cheapest, but it's definitely not the most expensive. The price is well worth the value that we get out of it."
"I wasn't involved with the licensing, but I believe it's negotiable."
"The price is reasonable for the number of users we have."
"monday.com's pricing is fair compared to its competitors, although it is a bit more expensive than most of them. It's more expensive than Jira, Zoho, ClickUp, and Trello. But it is fairly priced when you compare the kinds of features and the capabilities that you get and the ROI."
"Though I am unsure about the product's pricing plan, there is a need to make monthly payments towards the licensing costs attached to the solution, and it operates on a per-user plan."
"I think monday.com's paywalls are a little too high. Some basic features are locked behind the premium subscription. Some applications they offer within their subscription model are locked in an expensive package. These applications provide functionality that would benefit small teams, but it's too much money for a startup or a small business."
"The pricing is totally fair. I don't have any issues with it."
"The solution is paid for monthly."
"This is a low cost solution suited to larger organizations."
"The solution's pricing is very high and should be more flexible for smaller companies."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"It is a license per user."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"Salesforce is an expensive solution."
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Top Industries

By visitors reading reviews
Educational Organization
69%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
3%
Educational Organization
60%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Do you recommend Monday.com?
Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...
What do you like most about monday.com?
The product's initial setup phase was straightforward.
What needs improvement with monday.com?
The need for a stable connection is critical as there are network issues that slow our processes down. Additionally, the synchronization feature is not functioning optimally.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
 

Also Known As

DaPulse
ExactTarget
 

Overview

 

Sample Customers

Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce Marketing Cloud vs. monday.com and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.