Try our new research platform with insights from 80,000+ expert users

Salesforce Marketing Cloud vs monday.com comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

monday.com
Ranking in Marketing Management
3rd
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
225
Ranking in other categories
CRM (3rd), Project Portfolio Management (1st), Project Management Software (1st), Opportunity Management (1st)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
55
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of February 2025, in the Marketing Management category, the mindshare of monday.com is 5.7%, down from 7.0% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 14.9%, down from 20.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

Jaikishan Daryanani - PeerSpot reviewer
C level has visibility into the entire timeline and status of an initiative, and real-time reporting saves work
It is meant for non-technical users. As a matter of fact, for technical users, it may seem kind of naive or non-sophisticated or something. But for non-tech people, it's a visual treat because it has functionalities and capabilities suited to their business function as well as flexibility in terms of customization to make it adaptable. monday.com is very flexible. We created workspaces for every team and they have the flexibility to create and define their own processes and data points as well as their approval processes. Viewing projects and timelines via Gantt charts in monday.com is a native functionality. The power of the dashboard is that the solution enables you to do risk, timeline, and cost-benefit analyses for your initiatives. It gives you a complete perspective on the impact of your future decisions and initiatives for the upcoming months, quarters, and years. Based on the different levels in the organization, there is visibility into what each function of the organization or each department is up to. As a manager, it gives you a live update of the tasks and any particular changes. You can track the entire project for your teams and for other teams as well. Creating a new project in monday.com takes a few seconds. If you have the templates created you can generate a project via automation. If you have a standard WBS (work breakdown structure) for every single project, you can trigger automation. When the project is approved, within a fraction of a second, the entire WBS is ready for you so that you can start putting in your updates and data. There are around 200 templates available in the solution, and that gives you a baseline to start from, whether you are doing agile management or waterfall. Once you select a template, boom, it creates a baseline structure and you can start. And even if you want to create a new project, it's still pretty simple and a matter of a few seconds.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Support from Monday.com makes you feel super comfortable communicating any inquiries you may have."
"The newest feature of "My Work" is my favorite."
"The solution is great for notification on changes and updates and Excel exporting and we can easily build and customize new boards."
"Being able to see everything at a glance and check task status, is wonderful."
"There are many templates to choose from when you are creating your first board."
"The solution provides a one-stop place for notes, progress, and sharing the status of projects."
"It's probably one of the most user-friendly platforms I've ever used."
"Monday.com has provided a centralized and easy-to-use area for my team to store all of our information and collaborate together."
"It is easy to use."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"Email automation is most valuable."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
 

Cons

"If there was a way for Monday.com to take over, or interface with, my inbox, such that my email messages became associated with a particular task, group, or board, that would be incredibly useful."
"It spams my inbox with many unwanted emails."
"Making adjustments to the My Work section that it includes deadlines for multiple columns on a board instead of just one would be very useful."
"The docs could be improved."
"They should make it possible in the inbox to select all inbox updates and mark them as read."
"The Graphic User Interface (GUI) needs improvement."
"We would like to see better Microsoft Outlook integration."
"A new feature that we would love is the ability to create custom reports from our workspaces."
"It should contain artificial intelligence, in my opinion."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"The data extension tools are not very user-friendly."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"The solution can be difficult to set up for non-technical individuals."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
 

Pricing and Cost Advice

"I wasn't involved with the licensing, but I believe it's negotiable."
"Fees are paid monthly per user."
"It's definitely affordable. I don't think it is necessarily the cheapest, but it's definitely not the most expensive. The price is well worth the value that we get out of it."
"monday.com's pricing is fair compared to its competitors, although it is a bit more expensive than most of them. It's more expensive than Jira, Zoho, ClickUp, and Trello. But it is fairly priced when you compare the kinds of features and the capabilities that you get and the ROI."
"The solution is quite inexpensive. For example, we pay $8,500 for 75 users. It's somewhere around $100 a user, approximately."
"The enterprise plan looks expensive because we don't understand the value as monday.com users. The pro level and other packages seem reasonable."
"monday.com is pretty affordable. It's cheaper than Asana. There are four tiers, including a free version. The free version is fine if you don't have any complex projects. One of the most advanced plans is around $16 per month per user."
"I am using its free version."
"The solution is paid for monthly."
"This solution is priced in the medium to high price range."
"This is a low cost solution suited to larger organizations."
"The licensing cost for the solution is on a yearly basis."
"My company pays to use this solution."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"It is a license per user."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
report
Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
837,501 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
69%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
3%
Educational Organization
60%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Do you recommend Monday.com?
Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...
What do you like most about monday.com?
The product's initial setup phase was straightforward.
What needs improvement with monday.com?
The need for a stable connection is critical as there are network issues that slow our processes down. Additionally, the synchronization feature is not functioning optimally.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
 

Also Known As

DaPulse
ExactTarget
 

Overview

 

Sample Customers

Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce Marketing Cloud vs. monday.com and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.