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Salesforce Marketing Cloud vs monday.com comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

monday.com
Ranking in Marketing Management
3rd
Average Rating
9.4
Reviews Sentiment
7.4
Number of Reviews
224
Ranking in other categories
CRM (3rd), Project Portfolio Management (1st), Project Management Software (1st), Opportunity Management (1st)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
53
Ranking in other categories
Social CRM (1st), Marketing Automation (1st), Social Media Management Solutions (1st)
 

Mindshare comparison

As of November 2024, in the Marketing Management category, the mindshare of monday.com is 6.6%, down from 7.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.2%, down from 22.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SolèneVerhaeghe - PeerSpot reviewer
Helps you avoid delays because you can visualize your deadlines and track your progress
I like the automation you can do with monday.com. You can automate priorities, status changes, notifications, etc. You may need another solution to create this automation in other tools, but monday.com includes everything. The Gantt view for project planning is also pretty good. The interface is another area where monday.com shines. It is colorful and visually appealing. You can paint with colors, and there are multiple views. If you are the type of person who wants all of your information displayed linearly, you can set it up in lines. It's the best tool for evaluating timelines and projects. The most challenging part is deciding how you want to display your information, but as soon as you know what you're doing, it's effortless to view where you are in the project and who's involved. You can set up a simple project in under five minutes, but a super complex one might take a few days. I think it's straightforward if you know how you want to organize your information. monday.com is accessible to non-technical users but takes a lot of time. They have many tutorials, and you can easily use monday.com if you can take the time to go through them and learn. When you initially create a project, it's only a board with lines on which you enter the tasks. You have some columns with the task owner, status, deadlines, etc. It is not that easy to understand all the features and how you can use them for your case, which is why people contact me. When you implement the tool, you decide which layout to use and what information you want to disclose. I've seen clients who have been using this for three years, and they still only know how to do things one way because they haven't taken the time to understand all the features. It's crucial to spend time at the start and learn the tool. I don't think the learning curve is that huge.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use the status column quite frequently and the search bar to easily find specific customers and orders."
"I love how I can customize so many items on the boards to fit my exact needs."
"Monday.com is effortless to use. You can customize it to adapt to your needs and work style. The product is beautiful and intuitive, which makes the work enjoyable."
"Being able to see everything at a glance and check task status, is wonderful."
"monday.com is easy to set up."
"The solution can be customized for individual projects and quite easy to use."
"It has helped us to divide work by assigning tasks and forecasting how busy we will be in the future."
"The date, timeline, and task management features are great."
"The solution is very, very scalable."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"It is easy to send emails and SMS's."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"Email automation is most valuable."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
 

Cons

"I often find it difficult to keep track of all the projects I am involved in."
"Having more pre-defined formats and/or templates or having the ability to make public some formats/templates (not the information on them) would be useful."
"I would love to be able to hide rows visibility. Currently, this is only available for columns."
"Sometimes allocating between team members via the communication tool can be difficult."
"I'd like to see more integration with outside software such as social media publishing sites and cloud services."
"We'd like more automation."
"I'd like better CRM integrations."
"More customizations for automation would be useful."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"The pricing is a bit high."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"The processing speed, the way information displays, and scrolling options can be improved."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"Marketing Cloud's forecasting could be improved."
"The cost is always a concern for anyone using a SaaS product."
 

Pricing and Cost Advice

"The pricing of monday.com is worth it."
"monday.com is pretty affordable. It's cheaper than Asana. There are four tiers, including a free version. The free version is fine if you don't have any complex projects. One of the most advanced plans is around $16 per month per user."
"It's definitely affordable. I don't think it is necessarily the cheapest, but it's definitely not the most expensive. The price is well worth the value that we get out of it."
"Though I am unsure about the product's pricing plan, there is a need to make monthly payments towards the licensing costs attached to the solution, and it operates on a per-user plan."
"Fees are paid monthly per user."
"There are features that they're putting in the Enterprise plan that you have to pay for the Enterprise plan to use those features. The Enterprise plan is probably double or triple the Pro plan price, or it may be two and a half times. From a business standpoint, I don't like the fact that I have to pay two and a half times more to use a particular feature."
"The licensing cost is not that high for monday.com. However, if you need an implementer, the cost is high because there aren't so many monday.com professionals."
"I am using the tool's free version."
"The solution is paid for monthly."
"It's normal pricing."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"Licensing fees are paid on a yearly basis."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"This solution is priced in the medium to high price range."
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Top Industries

By visitors reading reviews
Educational Organization
64%
Computer Software Company
5%
Financial Services Firm
4%
Manufacturing Company
4%
Educational Organization
56%
Computer Software Company
8%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Do you recommend Monday.com?
Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...
What do you like most about monday.com?
The product's initial setup phase was straightforward.
What needs improvement with monday.com?
I believe the reporting functionality could be improved on monday.com. While some reports are accessible, this area has room for enhancement. For example, including a Gantt chart in project plannin...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
 

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Sample Customers

Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce Marketing Cloud vs. monday.com and other solutions. Updated: October 2024.
816,636 professionals have used our research since 2012.