LeadSquared vs Salesforce Marketing Cloud comparison

LeadSquared and Salesforce are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.3, while Salesforce is ranked #1 with an average rating of 8.6. LeadSquared holds a 1.4% mindshare in MA, compared to Salesforce’s 22.5% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

266 Views
179 Comparison Views

80% willing to recommend

Salesforce Marketing Cloud

Read 54 Salesforce Marketing Cloud reviews

4,765 Views
2,828 Comparison Views

98% willing to recommend

LeadSquared

Salesforce Marketing Cloud

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between LeadSquared and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed LeadSquared vs. Salesforce Marketing Cloud Report (Updated: December 2024).

Buyer's Guide

LeadSquared vs. Salesforce Marketing Cloud

December 2024

Download the complete report

Helped 824,067 peers since 2012

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM (28th)

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (1st), Marketing Management (1st), Social Media Management Solutions (1st)

Mindshare comparison

As of December 2024, in the Marketing Automation category, the mindshare of LeadSquared is 1.4%, down from 1.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.5%, down from 26.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

SigfridCecillon

Director at Arsium

Reliable and offers helpful technical support but is expensive

The implementation process was very easy since it's a cloud solution. It's already installed by the provider. We just have to populate the data into the product, and that process is not very complex. That said, we have noticed it is missing some data regarding, for example, currency, and a few other things. The deployment itself took one month or so. I did it mostly alone and with the help of my engineer. I did about ten days of work, and then another ten with the engineer.

Read full review

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The initial setup is very easy."

"The most valuable feature of LeadSquared is the customization."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

More Salesforce Marketing Cloud pros

Cons

"The solution’s UI could be more user-friendly."

"The solution can get quite expensive, especially as you add more users."

"The notifications and workflow management can be improved in LeadSquared."

"The solution's report section is not very capable and could be improved."

"In a future release, adding end-user personalization would be a benefit."

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

"User management could be better."

"The pricing is a bit high."

"The data extension tools are not very user-friendly."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"We have an annual renewable license for LeadSquared."

"Licensing fees are paid on a yearly basis."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"The price is expensive."

"My company pays to use this solution."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"It's normal pricing."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Salesforce is an expensive solution."

More Salesforce Marketing Cloud pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

824,067 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

11%

Real Estate/Law Firm

10%

Media Company

10%

Educational Organization

57%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The solution's pricing is very high and should be more flexible for smaller companies.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I would like to see more ways to accomplish specific tasks. Instead of having one set method, there should be multiple options available. Additionally, sometimes the integration between Salesforce ...

See all answers

Comparisons

Zoho CRM vs LeadSquared

Compared 50% of the time

ExtraaEdge vs LeadSquared

Compared 50% of the time

More LeadSquared Competitors

Marketo vs Salesforce Marketing Cloud

Compared 22% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 12% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 11% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Amazon Pinpoint vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

CRM

November 2024

Download LeadSquared product report

Buyer's Guide

Salesforce Marketing Cloud

November 2024

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Learn More

LeadSquared

Video not available

Salesforce

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

LeadSquared vs. Salesforce Marketing Cloud

December 2024

Free Report: LeadSquared vs. Salesforce Marketing Cloud

Find out what your peers are saying about LeadSquared vs. Salesforce Marketing Cloud and other solutions. Updated: December 2024.

DOWNLOAD NOW

824,067 professionals have used our research since 2012.

See our LeadSquared vs. Salesforce Marketing Cloud report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.