LeadSquared vs Salesforce Marketing Cloud comparison

LeadSquared and Salesforce are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.3, while Salesforce is ranked #1 with an average rating of 8.4. LeadSquared holds a 1.6% mindshare in MA, compared to Salesforce’s 22.6% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

294 Views
194 Comparison Views

80% willing to recommend

Salesforce Marketing Cloud

Read 53 Salesforce Marketing Cloud reviews

5,076 Views
2,991 Comparison Views

98% willing to recommend

LeadSquared

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between LeadSquared and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed LeadSquared vs. Salesforce Marketing Cloud Report (Updated: October 2024).

Buyer's Guide

LeadSquared vs. Salesforce Marketing Cloud

October 2024

Download the complete report

Helped 816,406 peers since 2012

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

CRM (28th)

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (1st), Marketing Management (1st), Social Media Management Solutions (1st)

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of LeadSquared is 1.6%, down from 1.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.6%, down from 26.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

SigfridCecillon

Director at Arsium

Reliable and offers helpful technical support but is expensive

The implementation process was very easy since it's a cloud solution. It's already installed by the provider. We just have to populate the data into the product, and that process is not very complex. That said, we have noticed it is missing some data regarding, for example, currency, and a few other things. The deployment itself took one month or so. I did it mostly alone and with the help of my engineer. I did about ten days of work, and then another ten with the engineer.

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SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"It has excellent lead and opportunity tracking."

"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."

"The most valuable part of the solution are the selling features."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"The most valuable feature is the ability to get quotes out in a timely manner."

"I like the user interface it has a nice look and feel."

More Salesforce Marketing Cloud pros

Cons

"The solution can get quite expensive, especially as you add more users."

"The notifications and workflow management can be improved in LeadSquared."

"The solution’s UI could be more user-friendly."

"The solution's report section is not very capable and could be improved."

"They could improve the product's data integration functionality for larger companies."

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

"An additional feature needed would be better capacity for personalization."

"Salesforce could benefit by implementing further integration with more platforms."

"The encryption and decryption have room for improvement."

"We'd like to see more integrations with third-party products."

"We have struggled to get resolution of support tickets from the Salesforce team."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"We have an annual renewable license for LeadSquared."

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"It's normal pricing."

"This is a low cost solution suited to larger organizations."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"My company pays to use this solution."

"The price is expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

More Salesforce Marketing Cloud pricing and cost advice

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816,406 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Educational Organization

10%

Real Estate/Law Firm

Educational Organization

55%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The solution's pricing is very high and should be more flexible for smaller companies.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...

See all answers

Comparisons

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Compared 56% of the time

Zoho CRM vs LeadSquared

Compared 44% of the time

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Compared 22% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 11% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 10% of the time

Amazon Pinpoint vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

CRM

October 2024

Download LeadSquared product report

Buyer's Guide

Salesforce Marketing Cloud

October 2024

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Learn More

LeadSquared

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Salesforce

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

LeadSquared vs. Salesforce Marketing Cloud

October 2024

Free Report: LeadSquared vs. Salesforce Marketing Cloud

Find out what your peers are saying about LeadSquared vs. Salesforce Marketing Cloud and other solutions. Updated: October 2024.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.