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LeadSquared vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

LeadSquared
Ranking in Marketing Automation
9th
Average Rating
7.6
Number of Reviews
4
Ranking in other categories
CRM (28th)
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Number of Reviews
53
Ranking in other categories
Social CRM (1st), Marketing Management (1st), Social Media Management Solutions (1st)
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of LeadSquared is 1.6%, down from 1.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.6%, down from 26.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

SigfridCecillon - PeerSpot reviewer
Jan 10, 2023
Reliable and offers helpful technical support but is expensive
It's an ERP for us to manage the planning of our people and to organize all our sales, invoices, planning, holidays, and everything like that. However, it's not for big firms; it's confidential products for small companies The product helped us to follow our invoicing and helped us to follow…
SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of LeadSquared is the customization."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The initial setup is very easy."
"The solution is very, very scalable."
"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."
"The Journey and CloudPages and automation are all great."
"The solution is user-friendly."
"The most valuable part of the solution are the selling features."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
 

Cons

"The notifications and workflow management can be improved in LeadSquared."
"The solution's report section is not very capable and could be improved."
"The solution can get quite expensive, especially as you add more users."
"The solution’s UI could be more user-friendly."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"Salesforce could benefit by implementing further integration with more platforms."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"They could improve the product's data integration functionality for larger companies."
"We have struggled to get resolution of support tickets from the Salesforce team."
"Clarity around new features could be improved when they are released."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
 

Pricing and Cost Advice

"We have an annual renewable license for LeadSquared."
"LeadSquared is not as costly as other CRM solutions."
"The license is paid yearly, and it is about 30 euros per month per user."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"The solution is paid for monthly."
"It's normal pricing."
"It is a license per user."
"This is a low cost solution suited to larger organizations."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
10%
Educational Organization
10%
Real Estate/Law Firm
9%
Educational Organization
54%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
 

Also Known As

No data available
ExactTarget
 

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Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about LeadSquared vs. Salesforce Marketing Cloud and other solutions. Updated: October 2024.
814,649 professionals have used our research since 2012.