Try our new research platform with insights from 80,000+ expert users

LeadSquared vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in Marketing Automation
9th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
CRM (28th)
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
55
Ranking in other categories
Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of February 2025, in the Marketing Automation category, the mindshare of LeadSquared is 1.1%, down from 1.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.1%, down from 25.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Kauhslendra  Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The most valuable feature of LeadSquared is the customization."
"The initial setup is very easy."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"We use this solution for reporting, pipeline generation, and forecasting."
"It is easy to send emails and SMS's."
"It is easy to use."
"The automation is great. It saves us a lot of time and it makes us move faster."
"Salesforce allows for the integration of different data sources."
"It is straightforward to set up."
"We haven't had any issues with integration."
 

Cons

"The solution can get quite expensive, especially as you add more users."
"The solution's report section is not very capable and could be improved."
"The solution’s UI could be more user-friendly."
"The notifications and workflow management can be improved in LeadSquared."
"I would like to see more ways to accomplish specific tasks."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The encryption and decryption have room for improvement."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"It should contain artificial intelligence, in my opinion."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"The UA could be better designed for a mobile connection."
"Salesforce Marketing Cloud should provide some debugging facilities for every user."
 

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."
"The license is paid yearly, and it is about 30 euros per month per user."
"We have an annual renewable license for LeadSquared."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"The price is expensive."
"My company pays to use this solution."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"It's normal pricing."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"It is a license per user."
"The licensing cost for the solution is on a yearly basis."
"The solution's pricing is very high and should be more flexible for smaller companies."
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
832,138 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
10%
Media Company
10%
Real Estate/Law Firm
9%
Educational Organization
60%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
I would like to see more ways to accomplish specific tasks. Instead of having one set method, there should be multiple options available. Additionally, sometimes the integration between Salesforce ...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about LeadSquared vs. Salesforce Marketing Cloud and other solutions. Updated: January 2025.
832,138 professionals have used our research since 2012.