Oracle CRM vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.5, while Salesforce is ranked #1 with an average rating of 8.6. Oracle holds a 1.4% mindshare in MA, compared to Salesforce’s 22.3% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

211 Views
169 Comparison Views

89% willing to recommend

Salesforce Marketing Cloud

Read 54 Salesforce Marketing Cloud reviews

4,509 Views
2,688 Comparison Views

98% willing to recommend

Oracle CRM

Salesforce Marketing Cloud

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Salesforce Marketing Cloud are robust competitors in the CRM and marketing automation sector. Salesforce Marketing Cloud appears to have the upper hand due to highly favored pricing, support, and superior functionality.

Features: Oracle CRM provides extensive integration capabilities, industry-based solutions, and flexible module selection for reduced operational expenses. It offers real-time tools and end-to-end integration advantages. Salesforce Marketing Cloud is known for its cross-channel capabilities, particularly its Content Builder and Journey Builder, which simplify campaign creation and execution. Users also highlight its strong analytics and automation features.

Room for Improvement: Oracle CRM needs enhancements in usability, integration flexibility, and cloud offerings to improve user experience. User interface and performance improvements are also necessary for better competition. Salesforce Marketing Cloud requires enhancements in processing speed, user interface, and graphical options in dashboards. Its complexity and pricing structure indicate potential for increased accessibility and affordability.

Ease of Deployment and Customer Service: Oracle CRM supports versatile deployment across private, public, and hybrid clouds but struggles with speed and usability. Salesforce Marketing Cloud, primarily cloud-based, offers straightforward deployment. While both provide 24/7 support, Salesforce's service receives better feedback for responsiveness, whereas Oracle's support shows mixed reviews.

Pricing and ROI: Oracle CRM is flexible but expensive, with varied user satisfaction regarding ROI. Discounts are offered for integrated Oracle product users. Salesforce Marketing Cloud, although costly, is perceived as good value for large corporations, with affordable tier options suggesting positive ROI perceptions and substantial campaign improvements.

To learn more, read our detailed Oracle CRM vs. Salesforce Marketing Cloud Report (Updated: January 2025).

Buyer's Guide

Oracle CRM vs. Salesforce Marketing Cloud

January 2025

Download the complete report

Helped 830,726 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of January 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.4%, down from 1.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.3%, down from 25.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

Read full review

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are able to take back control of our client sales information and analyze it for the future to improve."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"The reporting features are valuable."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"The solution is scalable."

"CRM's performance is good, we've never faced any issues with it."

"The most valuable feature of Oracle CRM is the organization it provides."

"Case management, incident management, and request management features are valuable."

More Oracle CRM pros

"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"The Journey Builder and the Email Studio features are most valuable."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"Offers many great features and is intuitive."

"The most valuable feature is the ability to get quotes out in a timely manner."

More Salesforce Marketing Cloud pros

Cons

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."

"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"The configuration requires a lot of technical intervention."

"I'd like to see more feature enhancements."

More Oracle CRM cons

"I would like to see more ways to accomplish specific tasks."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

"We'd like to see more integrations with third-party products."

"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"There is a license required to use this solution. The price is reasonable for a CRM."

"The cost of a license with support is slightly higher than a regular license."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"The product’s pricing is very high."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"Compared to alternative solutions Oracle CRM is expensive."

More Oracle CRM pricing and cost advice

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"The licensing cost for the solution is on a yearly basis."

"The solution's pricing is very high and should be more flexible for smaller companies."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"The solution is paid for monthly."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

More Salesforce Marketing Cloud pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

830,726 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

University

10%

Government

10%

Educational Organization

58%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The solution's pricing is very high and should be more flexible for smaller companies.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I would like to see more ways to accomplish specific tasks. Instead of having one set method, there should be multiple options available. Additionally, sometimes the integration between Salesforce ...

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 37% of the time

SAP CRM vs Oracle CRM

Compared 34% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 10% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Marketo vs Salesforce Marketing Cloud

Compared 21% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 13% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 11% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle CRM

December 2024

Download Oracle CRM product report

Buyer's Guide

Salesforce Marketing Cloud

December 2024

Download Salesforce Marketing Cloud product report

Also Known As

Market2Lead

ExactTarget

Learn More

Oracle

Video not available

Salesforce

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Oracle CRM vs. Salesforce Marketing Cloud

January 2025

Free Report: Oracle CRM vs. Salesforce Marketing Cloud

Find out what your peers are saying about Oracle CRM vs. Salesforce Marketing Cloud and other solutions. Updated: January 2025.

DOWNLOAD NOW

830,726 professionals have used our research since 2012.

See our Oracle CRM vs. Salesforce Marketing Cloud report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.