Oracle CRM vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.4, while Salesforce is ranked #1 with an average rating of 8.7. Oracle holds a 1.9% mindshare in MA, compared to Salesforce’s 22.8% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

202 Views
154 Comparison Views

89% willing to recommend

Salesforce Marketing Cloud

Read 55 Salesforce Marketing Cloud reviews

3,862 Views
2,342 Comparison Views

98% willing to recommend

Oracle CRM

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Salesforce Marketing Cloud are robust competitors in the CRM and marketing automation sector. Salesforce Marketing Cloud appears to have the upper hand due to highly favored pricing, support, and superior functionality.

Features: Oracle CRM provides extensive integration capabilities, industry-based solutions, and flexible module selection for reduced operational expenses. It offers real-time tools and end-to-end integration advantages. Salesforce Marketing Cloud is known for its cross-channel capabilities, particularly its Content Builder and Journey Builder, which simplify campaign creation and execution. Users also highlight its strong analytics and automation features.

Room for Improvement: Oracle CRM needs enhancements in usability, integration flexibility, and cloud offerings to improve user experience. User interface and performance improvements are also necessary for better competition. Salesforce Marketing Cloud requires enhancements in processing speed, user interface, and graphical options in dashboards. Its complexity and pricing structure indicate potential for increased accessibility and affordability.

Ease of Deployment and Customer Service: Oracle CRM supports versatile deployment across private, public, and hybrid clouds but struggles with speed and usability. Salesforce Marketing Cloud, primarily cloud-based, offers straightforward deployment. While both provide 24/7 support, Salesforce's service receives better feedback for responsiveness, whereas Oracle's support shows mixed reviews.

Pricing and ROI: Oracle CRM is flexible but expensive, with varied user satisfaction regarding ROI. Discounts are offered for integrated Oracle product users. Salesforce Marketing Cloud, although costly, is perceived as good value for large corporations, with affordable tier options suggesting positive ROI perceptions and substantial campaign improvements.

To learn more, read our detailed Oracle CRM vs. Salesforce Marketing Cloud Report (Updated: March 2025).

Buyer's Guide

Oracle CRM vs. Salesforce Marketing Cloud

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.8%, down from 25.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"The solution is scalable."

"It has a wide variety of use cases."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"The forecasting reporting section was the most useful."

"We are able to take back control of our client sales information and analyze it for the future to improve."

"CRM's performance is good, we've never faced any issues with it."

More Oracle CRM pros

"The Journey and CloudPages and automation are all great."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"The most valuable feature is the ability to get quotes out in a timely manner."

"We use this solution for reporting, pipeline generation, and forecasting."

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"We have found the solution to be scalable."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

More Salesforce Marketing Cloud pros

Cons

"The data visualization should be better in Oracle CRM."

"The solution's mobile app needs to be enriched with more functionalities in the future."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"The product is not intuitive."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

"An improvement would be to lower the price of the license."

"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."

More Oracle CRM cons

"The solution can be difficult to set up for non-technical individuals."

"In the SMS area, it is not up to the mark, compared to what has been developed for email."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

"The technicality of the solution can be streamlined."

"User management could be better."

"We have struggled to get resolution of support tickets from the Salesforce team."

"In a future release, adding end-user personalization would be a benefit."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"There are licenses needed to use this solution and they are managed by our product team."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"The solution is expensive."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"The product's pricing is manageable and flexible."

"The licensing is on a yearly basis."

"The product’s pricing is very high."

More Oracle CRM pricing and cost advice

"My company pays to use this solution."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"The price is expensive."

"Licensing fees are paid on a yearly basis."

"This solution is priced in the medium to high price range."

"It is a license per user."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

13%

University

12%

Government

11%

Educational Organization

59%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 35% of the time

SAP CRM vs Oracle CRM

Compared 33% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 5% of the time

More Oracle CRM Competitors

Marketo vs Salesforce Marketing Cloud

Compared 20% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 14% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 11% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle CRM

March 2025

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Buyer's Guide

Salesforce Marketing Cloud

March 2025

Download Salesforce Marketing Cloud product report

Also Known As

Market2Lead

ExactTarget

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Oracle CRM vs. Salesforce Marketing Cloud

March 2025

Free Report: Oracle CRM vs. Salesforce Marketing Cloud

Find out what your peers are saying about Oracle CRM vs. Salesforce Marketing Cloud and other solutions. Updated: March 2025.

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