Oracle CRM vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.5, while Salesforce is ranked #1 with an average rating of 8.4. Oracle holds a 1.1% mindshare in MA, compared to Salesforce’s 22.6% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

231 Views
177 Comparison Views

89% willing to recommend

Salesforce Marketing Cloud

Read 53 Salesforce Marketing Cloud reviews

5,076 Views
2,991 Comparison Views

98% willing to recommend

Oracle CRM

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Oracle CRM vs. Salesforce Marketing Cloud Report (Updated: October 2024).

Buyer's Guide

Oracle CRM vs. Salesforce Marketing Cloud

October 2024

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Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Number of Reviews

Ranking in other categories

CRM (9th)

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Number of Reviews

Ranking in other categories

Social CRM (1st), Marketing Management (1st), Social Media Management Solutions (1st)

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Oracle CRM is 1.1%, down from 1.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.6%, down from 26.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

SrinivasReddy2

Consultant at British Council

May 2, 2024

Typical configuration, no customization needed and quick to deploy

For CRM, my company mostly uses it for automated placement, with requests to the customer endpoint. Customers will place their product orders through the CRM portal. I work on the technical side, managing servers and applications. I handle integrations The user interface could be better. It's…

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SantoshKrishna

Director at BMO Financial

Apr 7, 2023

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Case management, incident management, and request management features are valuable."

"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."

"The product is straightforward to set up. There's no difficulty."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."

"Oracle CRM helped us better understand the customer journey."

"It's very easy to find any customer-related data."

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

More Oracle CRM pros

"It is easy to use."

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

"Marketing Cloud has improved our productivity and our team enjoy using it."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"The Journey and CloudPages and automation are all great."

More Salesforce Marketing Cloud pros

Cons

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

"I would like to see the UI improved ."

"The performance could be better."

"Customization is an area in the solution that takes too much time. So, it needs to be improved."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

"The configuration requires a lot of technical intervention."

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"The user interface and performance could be better."

More Oracle CRM cons

"The pricing is a bit high."

"I've noticed on one-to-one leads, the customer objection option is not available."

"Salesforce Marketing Cloud should provide some debugging facilities for every user."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"Salesforce could benefit by implementing further integration with more platforms."

"They could improve the product's data integration functionality for larger companies."

"It should contain artificial intelligence, in my opinion."

"The solution can be difficult to set up for non-technical individuals."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"The licensing is on a yearly basis."

"The solution is expensive."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"Compared to alternative solutions Oracle CRM is expensive."

More Oracle CRM pricing and cost advice

"The licensing cost for the solution is on a yearly basis."

"This solution is priced in the medium to high price range."

"The price is expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"The solution is a bit expensive."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

More Salesforce Marketing Cloud pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

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814,649 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

University

11%

Financial Services Firm

11%

Government

Educational Organization

54%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The solution's pricing is very high and should be more flexible for smaller companies.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...

See all answers

Comparisons

SAP CRM vs Oracle CRM

Compared 35% of the time

Siebel CRM vs Oracle CRM

Compared 33% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 12% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Marketo vs Salesforce Marketing Cloud

Compared 21% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 11% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 11% of the time

Amazon Pinpoint vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle CRM

October 2024

Download Oracle CRM product report

Buyer's Guide

Salesforce Marketing Cloud

October 2024

Download Salesforce Marketing Cloud product report

Also Known As

Market2Lead

ExactTarget

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Oracle

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Salesforce

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Oracle CRM vs. Salesforce Marketing Cloud

October 2024

Free Report: Oracle CRM vs. Salesforce Marketing Cloud

Find out what your peers are saying about Oracle CRM vs. Salesforce Marketing Cloud and other solutions. Updated: October 2024.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.