Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud

Read 11 Sprinklr reviews

3,958 Views
1,939 Comparison Views

81% willing to recommend

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Mar 1, 2026

Salesforce Marketing Cloud and Sprinklr compete in the marketing solutions category. Based on user evaluations, Salesforce Marketing Cloud holds an edge in CRM integration and multi-channel marketing, while Sprinklr excels in social media tools and analytics.

Features: Salesforce Marketing Cloud is favored for its CRM integration, automation, and multi-channel capabilities. Its Journey Builder simplifies creating automated campaigns, and Content Builder facilitates seamless content management. Sprinklr is renowned for its Unified-CXM Platform, excelling in social media automation and comprehensive analytics, aiding organizations with extensive social media engagements.

Room for Improvement: Salesforce Marketing Cloud could improve data management, integration simplicity, and offer a more user-friendly development environment. Additionally, users suggest clearer documentation for feature updates. Sprinklr could enhance post-editability and CRM integration for smoother operations, alongside simplifying the interface for newcomers.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud supports both private and public cloud deployments, offering flexibility but receiving mixed feedback on support. Premium support is commended. Sprinklr, fully deployed on the public cloud, is noted for responsive customer service, though some users mention communication hurdles in issue resolution.

Pricing and ROI: Salesforce Marketing Cloud is considered high-priced, appealing to large enterprises that fully utilize its capabilities, with positive ROI especially through automation and personalization. Sprinklr is also labeled as expensive with additional service costs but delivers competitive value for comprehensive social media and analytics capabilities.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprinklr Report (Updated: May 2026).

Salesforce Marketing Cloud vs. Sprinklr

Download the complete report

Helped 896,563 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

3rd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (7th), Customer Feedback Management (2nd), Community Platforms (1st), Digital Experience Platforms (DXP) (4th)

Mindshare comparison

As of June 2026, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 6.0%, down from 12.6% compared to the previous year. The mindshare of Sprinklr is 12.2%, down from 17.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprinklr	12.2%
Salesforce Marketing Cloud	6.0%
Other	81.8%

Social CRM

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Journey Builder, which has been around for a while and follows the steps that customers use, is the greatest tool that Salesforce has."

"Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"Salesforce is user-friendly and the sales rep can easily handle data."

"The solution is very, very scalable."

"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

"The scalability of the solution is perfect."

More Salesforce Marketing Cloud pros

"The metrics I track focus on engagement and impressions, and I've achieved high impression rates with Sprinklr, probably around six percent, because it's easier for participants to share and the platform allows users to share posts with unique URLs, enabling coworkers to make posts of their own while appearing organic and thus increasing impression and view rates."

"I recommend it for entrepreneurs who are wearing a lot of different hats."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"Everything is integrated in one platform."

"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."

"Everything is integrated in one platform."

More Sprinklr pros

Cons

"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."

"If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."

"The query building's a bit weak if you want to build something new. It's a bit complicated."

"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."

"We have struggled to get resolution of support tickets from the Salesforce team."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"Salesforce Marketing Cloud is expensive; it can be more affordable, but it doesn't matter where we implement or use it for our organization since we are able to manage well so far."

More Salesforce Marketing Cloud cons

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."

"There could be more videos on how to use Sprinklr."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"Depending on someone's needs, based on the price and functionality, I would lean towards no recommendation."

"Sprinklr could be more drag-and-drop friendly."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

More Sprinklr cons

Pricing and Cost Advice

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"The licensing cost for the solution is on a yearly basis."

"The solution is a bit expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"Licensing fees are paid on a yearly basis."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"My company pays to use this solution."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which Social CRM solutions are best for your needs.

See recommendations

896,563 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

17%

Manufacturing Company

Construction Company

Comms Service Provider

Financial Services Firm

11%

Comms Service Provider

Construction Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

Marketo vs Salesforce Marketing Cloud

Comparisons

Compared 12% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 12% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 11% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

Pardot vs Salesforce Marketing Cloud

Compared 2% of the time

More Salesforce Marketing Cloud Competitors

Qualtrics XM Platform vs Sprinklr

Compared 8% of the time

Sprout Social vs Sprinklr

Compared 6% of the time

HootSuite vs Sprinklr

Compared 6% of the time

Intercom Customer Communications Platform vs Sprinklr

Compared 5% of the time

DIGITAL CX vs Sprinklr

Compared 4% of the time

More Sprinklr Competitors

Product Reports

Salesforce Marketing Cloud

Download Salesforce Marketing Cloud product report

Download Sprinklr product report

Also Known As

ExactTarget

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines

Salesforce Marketing Cloud vs. Sprinklr