Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud

Read 11 Sprinklr reviews

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1,159 Comparison Views

81% willing to recommend

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Executive SummaryUpdated on Mar 1, 2026

Salesforce Marketing Cloud and Sprinklr compete in the marketing solutions category. Based on user evaluations, Salesforce Marketing Cloud holds an edge in CRM integration and multi-channel marketing, while Sprinklr excels in social media tools and analytics.

Features: Salesforce Marketing Cloud is favored for its CRM integration, automation, and multi-channel capabilities. Its Journey Builder simplifies creating automated campaigns, and Content Builder facilitates seamless content management. Sprinklr is renowned for its Unified-CXM Platform, excelling in social media automation and comprehensive analytics, aiding organizations with extensive social media engagements.

Room for Improvement: Salesforce Marketing Cloud could improve data management, integration simplicity, and offer a more user-friendly development environment. Additionally, users suggest clearer documentation for feature updates. Sprinklr could enhance post-editability and CRM integration for smoother operations, alongside simplifying the interface for newcomers.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud supports both private and public cloud deployments, offering flexibility but receiving mixed feedback on support. Premium support is commended. Sprinklr, fully deployed on the public cloud, is noted for responsive customer service, though some users mention communication hurdles in issue resolution.

Pricing and ROI: Salesforce Marketing Cloud is considered high-priced, appealing to large enterprises that fully utilize its capabilities, with positive ROI especially through automation and personalization. Sprinklr is also labeled as expensive with additional service costs but delivers competitive value for comprehensive social media and analytics capabilities.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprinklr Report (Updated: April 2026).

Salesforce Marketing Cloud vs. Sprinklr

April 2026

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Helped 890,027 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

4th

Ranking in Social Media Management Solutions

4th

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprinklr

Ranking in Social CRM

3rd

Ranking in Social Media Management Solutions

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (7th), Customer Feedback Management (2nd), Community Platforms (1st), Digital Experience Platforms (DXP) (5th)

Mindshare comparison

As of April 2026, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 5.7%, down from 13.8% compared to the previous year. The mindshare of Sprinklr is 10.8%, down from 19.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprinklr	10.8%
Salesforce Marketing Cloud	5.7%
Other	83.5%

Social CRM

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good."

"The Journey Builder and the Email Studio features are most valuable."

"Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."

"Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"It is very easy to use from a marketing standpoint."

More Salesforce Marketing Cloud pros

"AI manages customer interactions really well, and the flow becomes easier."

"It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products."

"The most valuable features are case management and reporting."

"The most effective feature is the automation of the routing engine."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"I recommend it for entrepreneurs who are wearing a lot of different hats."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

More Sprinklr pros

Cons

"The data extension tools are not very user-friendly."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"The data extension tools are not very user-friendly."

"They could improve the product's data integration functionality for larger companies."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"The query building's a bit weak if you want to build something new. It's a bit complicated."

More Salesforce Marketing Cloud cons

"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"Their support team should opt for phone calls over emails to resolve issues faster."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"Sprinklr could be more drag-and-drop friendly."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

More Sprinklr cons

Pricing and Cost Advice

"The price is expensive."

"The solution is a bit expensive."

"It's normal pricing."

"This solution is priced in the medium to high price range."

"The solution is paid for monthly."

"Licensing fees are paid on a yearly basis."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

Construction Company

Comms Service Provider

Financial Services Firm

12%

Construction Company

Media Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

What is your primary use case for Salesforce Marketing Cloud?

The main use case for Salesforce Marketing Cloud is email marketing through Salesforce for the B2B segment on a day-to-day basis.For B2B email marketing using Salesforce Marketing Cloud, I can prov...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Product Reports

Salesforce Marketing Cloud

March 2026

Download Salesforce Marketing Cloud product report

Download Sprinklr product report

March 2026

Also Known As

ExactTarget

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines