Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud

Read 10 Sprinklr reviews

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77% willing to recommend

Comparison Buyer's Guide

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Executive SummaryUpdated on Apr 20, 2025

Salesforce Marketing Cloud and Sprinklr compete in the digital marketing and social media management category. Salesforce Marketing Cloud has an advantage with its automation, scalability, and integration capabilities.

Features: Salesforce Marketing Cloud provides advanced tools such as Journey Builder for automated multi-channel campaigns, Content Builder for cross-channel management, and Email Studio for dynamic email creation. Sprinklr offers a unified platform for social media management, featuring content publishing ease, advanced analytics, and multi-language support.

Room for Improvement: Salesforce Marketing Cloud could enhance error messaging, offer better setup workflow guidance, and improve real-time data activation. Sprinklr needs clearer communication during feature updates, better customer service, and a more intuitive user interface.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud provides both private and public cloud deployment options but can be complex to set up, receiving mixed reviews for support responsiveness. Sprinklr operates mainly on the public cloud, simplifying deployment but is often criticized for additional support fees and inefficiencies in issue resolution.

Pricing and ROI: Salesforce Marketing Cloud is considered expensive with annual licenses and additional costs for features like Einstein Analytics, but users feel its comprehensive marketing capabilities justify the cost. Sprinklr is often noted as very expensive, sometimes being the costliest tool in use, charging extra for onboarding and premium support. Both solutions deliver positive ROI, though ROI measurement can be challenging.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprinklr Report (Updated: April 2025).

Salesforce Marketing Cloud vs. Sprinklr

April 2025

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Helped 848,989 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

7.8

Number of Reviews

Ranking in other categories

Community Platforms (2nd), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of April 2025, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 13.9%, up from 10.9% compared to the previous year. The mindshare of Sprinklr is 19.2%, down from 24.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM

Featured Reviews

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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VikasKhattri

Enterprise Sales Manager at Etisalat

Automation tools have improved workflow efficiency and offers AI features

AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"It is a great solution. I like its stability, scalability, and performance."

"I like the user interface it has a nice look and feel."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"The user interface is easy to use, especially for my staff who use assistive technology."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

More Salesforce Marketing Cloud pros

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"AI manages customer interactions really well, and the flow becomes easier."

"This single-pane-of-glass approach enhances efficiency by consolidating social network interactions on one dashboard."

"The most effective feature is the automation of the routing engine."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"The interface is the most valuable feature to me."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

More Sprinklr pros

Cons

"User management could be better."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"An additional feature needed would be better capacity for personalization."

"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"Salesforce Marketing Cloud should include more point-and-click functionality."

"The encryption and decryption have room for improvement."

"They could improve the product's data integration functionality for larger companies."

More Salesforce Marketing Cloud cons

"There could be more videos on how to use Sprinklr."

"Their support team should opt for phone calls over emails to resolve issues faster."

"Sprinklr could be more drag-and-drop friendly."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"Customer service needs improvement, especially in problem-solving rather than just stating why issues exist."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

More Sprinklr cons

Pricing and Cost Advice

"The solution is a bit expensive."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"It is a license per user."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"Licensing fees are paid on a yearly basis."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Educational Organization

57%

Computer Software Company

Financial Services Firm

Manufacturing Company

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Compared 14% of the time

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Compared 14% of the time

Khoros Social Media Management vs Sprinklr

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Product Reports

Salesforce Marketing Cloud

March 2025

Download Salesforce Marketing Cloud product report

Download Sprinklr product report

March 2025

Also Known As

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Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sprinklr is an established customer experience platform (CMX) used by many well-known business giants to advertise, market, and research. Sprinklr understands the needs of customers for a unified experience and provides them with modern research, modern care, modern marketing and advertising, and social engagement and sales, helping companies improve their reach as well as their ROI.

Sprinklr Features

Sprinklr aims to bring the ultimate unified digital experience through services like enablement, success management, transformation and managed services, strategy and analytics, and moderation services. The features that Sprinklr offers include:

Modern care: Sprinklr is dedicated to customer support, helping companies enhance the digital experience through features that include conversational AI, IVR deflection, case management, CSAT prediction, guided workflows, knowledge base, AI agent assistance, AI routing, and automated quality audits.
Modern research: Sprinklr not only allows companies to manage incoming customer inquiries, but it also provides extensive data about the digital experience companies are providing to their clients. Organizations can easily access performance reports all in one place and use the data to change the areas where they're not performing well. The insights are provided thanks to features such as AI-powered insight on current events, allowing companies to fix potential risk issues and transform feedback from customers into solutions for the improvement of the digital experience.
Modern marketing and advertising: Once a company decides to provide its users with a digital experience, it should concentrate not only on the content it's providing, but also on the way it's reaching its target. That's why Sprinklr offers features for marketing and advertising that allow organizations to access the marketing for their brands in a single platform while delivering their content across many different channels. This category features campaign planning, workflow management, automated task assignment, integrated asset management, unified calendar, ads management, dark post moderation, omnichannel analytics, and advocacy. All the provided features allow companies to deliver marketing and advertising that will expand their digital experience and reach a vast array of clients.
Social engagement and sales: Sprinklr provides features that help companies to enhance their social engagement and sales and potentially generate more revenue. These features, which include conversational commerce, a gallery, and customization for communities, allow companies to deliver a more efficient digital experience through social media and reach more groups of clients.

Sprinklr Benefits

The benefits of Sprinklr include:

Easy, all-in access to user insight and data
Thorough social media engagement reports
AI integrations for customer support

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines