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Salesforce Marketing Cloud vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Ranking in Social Media Management Solutions
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
56
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st)
Sprinklr
Ranking in Social CRM
1st
Ranking in Social Media Management Solutions
1st
Average Rating
7.8
Number of Reviews
10
Ranking in other categories
Community Platforms (2nd), Digital Experience Platforms (DXP) (3rd)
 

Mindshare comparison

As of April 2025, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 13.9%, up from 10.9% compared to the previous year. The mindshare of Sprinklr is 19.2%, down from 24.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
VikasKhattri - PeerSpot reviewer
Automation tools have improved workflow efficiency and offers AI features
AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"The user interface is easy to use, especially for my staff who use assistive technology."
"We have found the solution to be scalable."
"The solution is very, very scalable."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"The most effective feature is the automation of the routing engine."
"The interface is the most valuable feature to me."
"AI manages customer interactions really well, and the flow becomes easier."
"Everything is integrated in one platform."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"The most important feature of Sprinklr is its high availability since it is a cloud solution."
"This single-pane-of-glass approach enhances efficiency by consolidating social network interactions on one dashboard."
"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
 

Cons

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"In a future release, adding end-user personalization would be a benefit."
"We'd like to see more integrations with third-party products."
"Salesforce could benefit by implementing further integration with more platforms."
"An additional feature needed would be better capacity for personalization."
"I've noticed on one-to-one leads, the customer objection option is not available."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"Customer service needs improvement, especially in problem-solving rather than just stating why issues exist."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
"Sprinklr could be more drag-and-drop friendly."
"There could be more videos on how to use Sprinklr."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."
 

Pricing and Cost Advice

"Salesforce is an expensive solution."
"It is a license per user."
"This solution is priced in the medium to high price range."
"The solution's pricing is very high and should be more flexible for smaller companies."
"My company pays to use this solution."
"The solution is paid for monthly."
"The licensing cost for the solution is on a yearly basis."
"Licensing fees are paid on a yearly basis."
Information not available
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Top Industries

By visitors reading reviews
Educational Organization
57%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
8%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

ExactTarget
No data available
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about Salesforce Marketing Cloud vs. Sprinklr and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.