Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud

Read 11 Sprinklr reviews

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Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 30, 2025

Salesforce Marketing Cloud and Sprinklr are two prominent solutions competing in the digital marketing and customer engagement category. Salesforce Marketing Cloud has the upper hand due to its comprehensive automation and multi-channel engagement capabilities, as well as strong integration and scalability.

Features: Salesforce Marketing Cloud offers automation via Journey Builder, enabling responsive, multi-channel campaigns. It facilitates precise customer engagement across email, WhatsApp, and SMS. Additionally, Salesforce provides robust integration capabilities and supports data management. Sprinklr provides a unified platform for social media interactions and content management, featuring high availability and multi-language support. It integrates social media tools, enabling efficient content publishing across channels.

Room for Improvement: Salesforce Marketing Cloud could enhance its dashboard setup, simplify query building, and strengthen stability. It also needs clearer update guides and pricing improvements. Sprinklr should improve the user interface simplicity and CRM integration. Enhancing support responsiveness and simplifying its pricing model to include more premium features within existing packages are also important.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud is available on both public and private clouds, offering flexible deployment options. Its support, while often helpful, sometimes lacks efficiency, with premium support being more reliable. Sprinklr predominantly uses public clouds and offers customer service that requires improvements in responsiveness and clarity.

Pricing and ROI: Salesforce Marketing Cloud is recognized for its high price, best suited for large enterprises, but users report positive ROI due to enhanced marketing strategies. Sprinklr also comes with a high cost, with additional charges for premium features. Its ROI is achieved through improved social media engagement. Both solutions demand careful consideration of their feature sets against costs for full value assessment.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprinklr Report (Updated: January 2026).

Salesforce Marketing Cloud vs. Sprinklr

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (7th), Customer Feedback Management (2nd), Community Platforms (2nd), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of January 2026, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 5.7%, down from 12.7% compared to the previous year. The mindshare of Sprinklr is 8.4%, down from 21.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Market Share Distribution
Product	Market Share (%)
Sprinklr	8.4%
Salesforce Marketing Cloud	5.7%
Other	85.9%

Social CRM

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Michelle Epperson

Territory Sales Trainer N. Illinois & Wisconsin at Colonial Life

Meeting multiple objectives with comprehensive scheduling and content ideas

Sometimes I'll log into LinkedIn, and it won't show the scheduled post. I have to go through Sprinklr and double-check. It would be nice if it showed everything I have scheduled also in LinkedIn alone. Sometimes, if I try to use emojis, I'll click on one or search for one, but I can't scroll through them or they don't pop up.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"Offers many great features and is intuitive."

"Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"The user interface is easy to use, especially for my staff who use assistive technology."

"It is easy to use."

"The automation is great. It saves us a lot of time and it makes us move faster."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

More Salesforce Marketing Cloud pros

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"The most valuable features are case management and reporting."

"Everything is integrated in one platform."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"The interface is the most valuable feature to me."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"The most effective feature is the automation of the routing engine."

"AI manages customer interactions really well, and the flow becomes easier."

More Sprinklr pros

Cons

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"Salesforce could benefit by implementing further integration with more platforms."

"We'd like to see more integrations with third-party products."

"If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."

"The cost is always a concern for anyone using a SaaS product."

"User management could be better."

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

More Salesforce Marketing Cloud cons

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"Their support team should opt for phone calls over emails to resolve issues faster."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"Sprinklr could be more drag-and-drop friendly."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"There could be more videos on how to use Sprinklr."

More Sprinklr cons

Pricing and Cost Advice

"Licensing fees are paid on a yearly basis."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"The solution is a bit expensive."

"This solution is priced in the medium to high price range."

"It is a license per user."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Manufacturing Company

10%

Computer Software Company

Healthcare Company

Financial Services Firm

11%

Manufacturing Company

Energy/Utilities Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Compared 8% of the time

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Compared 7% of the time

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Compared 7% of the time

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Product Reports

Salesforce Marketing Cloud

December 2025

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Download Sprinklr product report

December 2025

Also Known As

ExactTarget

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines