Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud

Read 10 Sprinklr reviews

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77% willing to recommend

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 12, 2025

Salesforce Marketing Cloud and Sprinklr compete in the marketing and customer engagement solutions category. Salesforce Marketing Cloud has the upper hand with its CRM integration capabilities, while Sprinklr excels in social media management.

Features: Salesforce Marketing Cloud is known for its automation, data analytics, and CRM integration, making it suitable for personalized marketing strategies. Sprinklr offers robust social media management, advanced analytics, and multichannel support, benefiting businesses focused on social media engagement.

Room for Improvement: Salesforce Marketing Cloud could enhance its social media management capabilities and ease of use for non-tech users. Pricing complexity and customization limits might be addressed to improve customer satisfaction. Sprinklr can improve its CRM integration, simplify user interface navigation, and offer more out-of-the-box marketing automation features to broaden its appeal.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud ensures smooth deployment with strong CRM integration support, and its customer service is prompt and effective. Sprinklr requires a detailed setup for social engagement features and offers dedicated service teams for continuous support.

Pricing and ROI: Salesforce Marketing Cloud may involve higher initial costs due to its extensive features and integration options but provides significant ROI through enhanced CRM capabilities and targeted marketing campaigns. Sprinklr offers a cost-effective option for businesses primarily engaging in social media strategies, showing substantial ROI in social media engagement and analytics.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprinklr Report (Updated: February 2025).

Salesforce Marketing Cloud vs. Sprinklr

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

7.8

Number of Reviews

Ranking in other categories

Community Platforms (2nd), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of February 2025, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 12.7%, up from 10.8% compared to the previous year. The mindshare of Sprinklr is 20.7%, down from 26.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM

Featured Reviews

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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VikasKhattri

Enterprise Sales Manager at Etisalat

Automation tools have improved workflow efficiency and offers AI features

AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Email automation is most valuable."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

"Salesforce is constantly evolving and have a good release cycle."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"It is straightforward to set up."

"It is a great solution. I like its stability, scalability, and performance."

"The most valuable feature is the ability to get quotes out in a timely manner."

More Salesforce Marketing Cloud pros

"Everything is integrated in one platform."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"This single-pane-of-glass approach enhances efficiency by consolidating social network interactions on one dashboard."

"The most effective feature is the automation of the routing engine."

"The interface is the most valuable feature to me."

"AI manages customer interactions really well, and the flow becomes easier."

More Sprinklr pros

Cons

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"The encryption and decryption have room for improvement."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"This solution could be more user-friendly."

More Salesforce Marketing Cloud cons

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"Their support team should opt for phone calls over emails to resolve issues faster."

"Sprinklr could be more drag-and-drop friendly."

"There could be more videos on how to use Sprinklr."

"Customer service needs improvement, especially in problem-solving rather than just stating why issues exist."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

More Sprinklr cons

Pricing and Cost Advice

"The solution is a bit expensive."

"This is a low cost solution suited to larger organizations."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"Salesforce is an expensive solution."

"The solution's pricing is very high and should be more flexible for smaller companies."

"The licensing cost for the solution is on a yearly basis."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Educational Organization

60%

Computer Software Company

Financial Services Firm

Manufacturing Company

Financial Services Firm

16%

Computer Software Company

14%

Retailer

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Compared 10% of the time

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Compared 15% of the time

Locobuzz vs Sprinklr

Compared 14% of the time

HootSuite vs Sprinklr

Compared 13% of the time

Freshdesk vs Sprinklr

Compared 10% of the time

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Product Reports

Salesforce Marketing Cloud

January 2025

Download Salesforce Marketing Cloud product report

Download Sprinklr product report

January 2025

Also Known As

ExactTarget

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Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sprinklr is an established customer experience platform (CMX) used by many well-known business giants to advertise, market, and research. Sprinklr understands the needs of customers for a unified experience and provides them with modern research, modern care, modern marketing and advertising, and social engagement and sales, helping companies improve their reach as well as their ROI.

Sprinklr Features

Sprinklr aims to bring the ultimate unified digital experience through services like enablement, success management, transformation and managed services, strategy and analytics, and moderation services. The features that Sprinklr offers include:

Modern care: Sprinklr is dedicated to customer support, helping companies enhance the digital experience through features that include conversational AI, IVR deflection, case management, CSAT prediction, guided workflows, knowledge base, AI agent assistance, AI routing, and automated quality audits.
Modern research: Sprinklr not only allows companies to manage incoming customer inquiries, but it also provides extensive data about the digital experience companies are providing to their clients. Organizations can easily access performance reports all in one place and use the data to change the areas where they're not performing well. The insights are provided thanks to features such as AI-powered insight on current events, allowing companies to fix potential risk issues and transform feedback from customers into solutions for the improvement of the digital experience.
Modern marketing and advertising: Once a company decides to provide its users with a digital experience, it should concentrate not only on the content it's providing, but also on the way it's reaching its target. That's why Sprinklr offers features for marketing and advertising that allow organizations to access the marketing for their brands in a single platform while delivering their content across many different channels. This category features campaign planning, workflow management, automated task assignment, integrated asset management, unified calendar, ads management, dark post moderation, omnichannel analytics, and advocacy. All the provided features allow companies to deliver marketing and advertising that will expand their digital experience and reach a vast array of clients.
Social engagement and sales: Sprinklr provides features that help companies to enhance their social engagement and sales and potentially generate more revenue. These features, which include conversational commerce, a gallery, and customization for communities, allow companies to deliver a more efficient digital experience through social media and reach more groups of clients.

Sprinklr Benefits

The benefits of Sprinklr include:

Easy, all-in access to user insight and data
Thorough social media engagement reports
AI integrations for customer support

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines