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Salesforce Marketing Cloud vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 8, 2024
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Social CRM
1st
Ranking in Social Media Management Solutions
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
53
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st)
Sprinklr
Ranking in Social CRM
2nd
Ranking in Social Media Management Solutions
2nd
Average Rating
8.0
Number of Reviews
3
Ranking in other categories
Community Platforms (3rd), Digital Experience Platforms (DXP) (8th)
 

Mindshare comparison

As of November 2024, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 11.0%, up from 10.8% compared to the previous year. The mindshare of Sprinklr is 20.4%, down from 26.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
VikasKhattri - PeerSpot reviewer
Automation tools have improved workflow efficiency and offers AI features
AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Journey and CloudPages and automation are all great."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"It is easy to send emails and SMS's."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"We use this solution for reporting, pipeline generation, and forecasting."
"Offers many great features and is intuitive."
"It is easy to use."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"AI manages customer interactions really well, and the flow becomes easier."
"The most effective feature is the automation of the routing engine."
 

Cons

"The pricing is a bit high."
"The product could use a little bit of BI in the sense of rule-based building."
"The technicality of the solution can be streamlined."
"The encryption and decryption have room for improvement."
"It should contain artificial intelligence, in my opinion."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"Salesforce could benefit by implementing further integration with more platforms."
"The solution can be difficult to set up for non-technical individuals."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
 

Pricing and Cost Advice

"The solution is paid for monthly."
"The solution's pricing is very high and should be more flexible for smaller companies."
"Licensing fees are paid on a yearly basis."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"The licensing cost for the solution is on a yearly basis."
"It is a license per user."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Salesforce is an expensive solution."
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Top Industries

By visitors reading reviews
Educational Organization
55%
Computer Software Company
8%
Financial Services Firm
5%
Manufacturing Company
4%
Financial Services Firm
15%
Computer Software Company
14%
Retailer
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

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Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about Salesforce Marketing Cloud vs. Sprinklr and other solutions. Updated: November 2024.
816,406 professionals have used our research since 2012.