Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud

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Executive SummaryUpdated on Nov 30, 2025

Salesforce Marketing Cloud and Sprinklr are two prominent solutions competing in the digital marketing and customer engagement category. Salesforce Marketing Cloud has the upper hand due to its comprehensive automation and multi-channel engagement capabilities, as well as strong integration and scalability.

Features: Salesforce Marketing Cloud offers automation via Journey Builder, enabling responsive, multi-channel campaigns. It facilitates precise customer engagement across email, WhatsApp, and SMS. Additionally, Salesforce provides robust integration capabilities and supports data management. Sprinklr provides a unified platform for social media interactions and content management, featuring high availability and multi-language support. It integrates social media tools, enabling efficient content publishing across channels.

Room for Improvement: Salesforce Marketing Cloud could enhance its dashboard setup, simplify query building, and strengthen stability. It also needs clearer update guides and pricing improvements. Sprinklr should improve the user interface simplicity and CRM integration. Enhancing support responsiveness and simplifying its pricing model to include more premium features within existing packages are also important.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud is available on both public and private clouds, offering flexible deployment options. Its support, while often helpful, sometimes lacks efficiency, with premium support being more reliable. Sprinklr predominantly uses public clouds and offers customer service that requires improvements in responsiveness and clarity.

Pricing and ROI: Salesforce Marketing Cloud is recognized for its high price, best suited for large enterprises, but users report positive ROI due to enhanced marketing strategies. Sprinklr also comes with a high cost, with additional charges for premium features. Its ROI is achieved through improved social media engagement. Both solutions demand careful consideration of their feature sets against costs for full value assessment.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprinklr Report (Updated: January 2026).

Salesforce Marketing Cloud vs. Sprinklr

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (7th), Customer Feedback Management (2nd), Community Platforms (2nd), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of February 2026, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 5.9%, down from 12.7% compared to the previous year. The mindshare of Sprinklr is 8.9%, down from 20.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Market Share Distribution
Product	Market Share (%)
Sprinklr	8.9%
Salesforce Marketing Cloud	5.9%
Other	85.2%

Social CRM

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."

"The user interface is easy to use, especially for my staff who use assistive technology."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."

More Salesforce Marketing Cloud pros

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"The most valuable features are case management and reporting."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"AI manages customer interactions really well, and the flow becomes easier."

"The interface is the most valuable feature to me."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

More Sprinklr pros

Cons

"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."

"The cost is always a concern for anyone using a SaaS product."

"This solution could be more user-friendly."

"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"In the SMS area, it is not up to the mark, compared to what has been developed for email."

"They could improve the product's data integration functionality for larger companies."

More Salesforce Marketing Cloud cons

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"There could be more videos on how to use Sprinklr."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"Their support team should opt for phone calls over emails to resolve issues faster."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"Sprinklr could be more drag-and-drop friendly."

More Sprinklr cons

Pricing and Cost Advice

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"Salesforce is an expensive solution."

"The licensing cost for the solution is on a yearly basis."

"It is a license per user."

"Licensing fees are paid on a yearly basis."

"This is a low cost solution suited to larger organizations."

"The solution is a bit expensive."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

Healthcare Company

Financial Services Firm

11%

Manufacturing Company

Energy/Utilities Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Comparisons

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Compared 5% of the time

Intercom Customer Communications Platform vs Salesforce Marketing Cloud

Compared 2% of the time

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Intercom Customer Communications Platform vs Sprinklr

Compared 7% of the time

NICE CXone vs Sprinklr

Compared 7% of the time

HootSuite vs Sprinklr

Compared 6% of the time

Salesforce vs Sprinklr

Compared 6% of the time

Sprout Social vs Sprinklr

Compared 6% of the time

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Product Reports

Salesforce Marketing Cloud

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Also Known As

ExactTarget

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines

Salesforce Marketing Cloud vs. Sprinklr