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Salesforce Marketing Cloud vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Ranking in Social Media Management Solutions
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
55
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st)
Sprinklr
Ranking in Social CRM
1st
Ranking in Social Media Management Solutions
1st
Average Rating
7.8
Number of Reviews
10
Ranking in other categories
Community Platforms (2nd), Digital Experience Platforms (DXP) (3rd)
 

Mindshare comparison

As of February 2025, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 12.7%, up from 10.8% compared to the previous year. The mindshare of Sprinklr is 20.7%, down from 26.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
VikasKhattri - PeerSpot reviewer
Automation tools have improved workflow efficiency and offers AI features
AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Email automation is most valuable."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"Salesforce is constantly evolving and have a good release cycle."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"It is straightforward to set up."
"It is a great solution. I like its stability, scalability, and performance."
"The most valuable feature is the ability to get quotes out in a timely manner."
"Everything is integrated in one platform."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"The most important feature of Sprinklr is its high availability since it is a cloud solution."
"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
"This single-pane-of-glass approach enhances efficiency by consolidating social network interactions on one dashboard."
"The most effective feature is the automation of the routing engine."
"The interface is the most valuable feature to me."
"AI manages customer interactions really well, and the flow becomes easier."
 

Cons

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"The encryption and decryption have room for improvement."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"This solution could be more user-friendly."
"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
"Their support team should opt for phone calls over emails to resolve issues faster."
"Sprinklr could be more drag-and-drop friendly."
"There could be more videos on how to use Sprinklr."
"Customer service needs improvement, especially in problem-solving rather than just stating why issues exist."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
 

Pricing and Cost Advice

"The solution is a bit expensive."
"This is a low cost solution suited to larger organizations."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"Salesforce is an expensive solution."
"The solution's pricing is very high and should be more flexible for smaller companies."
"The licensing cost for the solution is on a yearly basis."
Information not available
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Top Industries

By visitors reading reviews
Educational Organization
60%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
Financial Services Firm
16%
Computer Software Company
14%
Retailer
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

ExactTarget
No data available
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about Salesforce Marketing Cloud vs. Sprinklr and other solutions. Updated: February 2025.
837,501 professionals have used our research since 2012.