Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud

Read 10 Sprinklr reviews

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77% willing to recommend

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 12, 2025

Salesforce Marketing Cloud and Sprinklr compete in the marketing and customer engagement solutions category. Salesforce Marketing Cloud has the upper hand with its CRM integration capabilities, while Sprinklr excels in social media management.

Features: Salesforce Marketing Cloud is known for its automation, data analytics, and CRM integration, making it suitable for personalized marketing strategies. Sprinklr offers robust social media management, advanced analytics, and multichannel support, benefiting businesses focused on social media engagement.

Room for Improvement: Salesforce Marketing Cloud could enhance its social media management capabilities and ease of use for non-tech users. Pricing complexity and customization limits might be addressed to improve customer satisfaction. Sprinklr can improve its CRM integration, simplify user interface navigation, and offer more out-of-the-box marketing automation features to broaden its appeal.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud ensures smooth deployment with strong CRM integration support, and its customer service is prompt and effective. Sprinklr requires a detailed setup for social engagement features and offers dedicated service teams for continuous support.

Pricing and ROI: Salesforce Marketing Cloud may involve higher initial costs due to its extensive features and integration options but provides significant ROI through enhanced CRM capabilities and targeted marketing campaigns. Sprinklr offers a cost-effective option for businesses primarily engaging in social media strategies, showing substantial ROI in social media engagement and analytics.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprinklr Report (Updated: February 2025).

Salesforce Marketing Cloud vs. Sprinklr

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

7.8

Number of Reviews

Ranking in other categories

Community Platforms (2nd), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of March 2025, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 13.7%, up from 10.7% compared to the previous year. The mindshare of Sprinklr is 20.8%, down from 25.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM

Featured Reviews

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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VikasKhattri

Enterprise Sales Manager at Etisalat

Automation tools have improved workflow efficiency and offers AI features

AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable part of the solution are the selling features."

"It has excellent lead and opportunity tracking."

"Offers many great features and is intuitive."

"The automation is great. It saves us a lot of time and it makes us move faster."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

"The solution is user-friendly."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

More Salesforce Marketing Cloud pros

"Everything is integrated in one platform."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"This single-pane-of-glass approach enhances efficiency by consolidating social network interactions on one dashboard."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"AI manages customer interactions really well, and the flow becomes easier."

"The most effective feature is the automation of the routing engine."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

More Sprinklr pros

Cons

"Salesforce Marketing Cloud should include more point-and-click functionality."

"Marketing Cloud's forecasting could be improved."

"We have struggled to get resolution of support tickets from the Salesforce team."

"This solution could be more user-friendly."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"An additional feature needed would be better capacity for personalization."

"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

More Salesforce Marketing Cloud cons

"Their support team should opt for phone calls over emails to resolve issues faster."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"Customer service needs improvement, especially in problem-solving rather than just stating why issues exist."

"There could be more videos on how to use Sprinklr."

"Sprinklr could be more drag-and-drop friendly."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

More Sprinklr cons

Pricing and Cost Advice

"This is a low cost solution suited to larger organizations."

"This solution is priced in the medium to high price range."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"The solution is paid for monthly."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"The price is expensive."

"The licensing cost for the solution is on a yearly basis."

"Salesforce is an expensive solution."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Educational Organization

59%

Computer Software Company

Financial Services Firm

Manufacturing Company

Computer Software Company

15%

Financial Services Firm

13%

Retailer

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Compared 14% of the time

Locobuzz vs Sprinklr

Compared 11% of the time

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Product Reports

Salesforce Marketing Cloud

March 2025

Download Salesforce Marketing Cloud product report

Download Sprinklr product report

March 2025

Also Known As

ExactTarget

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Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sprinklr is an established customer experience platform (CMX) used by many well-known business giants to advertise, market, and research. Sprinklr understands the needs of customers for a unified experience and provides them with modern research, modern care, modern marketing and advertising, and social engagement and sales, helping companies improve their reach as well as their ROI.

Sprinklr Features

Sprinklr aims to bring the ultimate unified digital experience through services like enablement, success management, transformation and managed services, strategy and analytics, and moderation services. The features that Sprinklr offers include:

Modern care: Sprinklr is dedicated to customer support, helping companies enhance the digital experience through features that include conversational AI, IVR deflection, case management, CSAT prediction, guided workflows, knowledge base, AI agent assistance, AI routing, and automated quality audits.
Modern research: Sprinklr not only allows companies to manage incoming customer inquiries, but it also provides extensive data about the digital experience companies are providing to their clients. Organizations can easily access performance reports all in one place and use the data to change the areas where they're not performing well. The insights are provided thanks to features such as AI-powered insight on current events, allowing companies to fix potential risk issues and transform feedback from customers into solutions for the improvement of the digital experience.
Modern marketing and advertising: Once a company decides to provide its users with a digital experience, it should concentrate not only on the content it's providing, but also on the way it's reaching its target. That's why Sprinklr offers features for marketing and advertising that allow organizations to access the marketing for their brands in a single platform while delivering their content across many different channels. This category features campaign planning, workflow management, automated task assignment, integrated asset management, unified calendar, ads management, dark post moderation, omnichannel analytics, and advocacy. All the provided features allow companies to deliver marketing and advertising that will expand their digital experience and reach a vast array of clients.
Social engagement and sales: Sprinklr provides features that help companies to enhance their social engagement and sales and potentially generate more revenue. These features, which include conversational commerce, a gallery, and customization for communities, allow companies to deliver a more efficient digital experience through social media and reach more groups of clients.

Sprinklr Benefits

The benefits of Sprinklr include:

Easy, all-in access to user insight and data
Thorough social media engagement reports
AI integrations for customer support

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines