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HootSuite vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HootSuite
Ranking in Social CRM
4th
Ranking in Social Media Management Solutions
4th
Average Rating
7.6
Number of Reviews
6
Ranking in other categories
Social Media Analytics Software (2nd)
Sprinklr
Ranking in Social CRM
1st
Ranking in Social Media Management Solutions
1st
Average Rating
7.8
Number of Reviews
10
Ranking in other categories
Community Platforms (2nd), Digital Experience Platforms (DXP) (3rd)
 

Mindshare comparison

As of April 2025, in the Social CRM category, the mindshare of HootSuite is 9.2%, down from 10.6% compared to the previous year. The mindshare of Sprinklr is 19.2%, down from 24.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

Kapil Rampal - PeerSpot reviewer
Good customization and social media management with helpful AI capabilities
It has made access control very easy. We don't need to share the actual account credentials with any employee. They can work through HootSuite. We can also manage all our social media in one interface with personalization. It has improved efficiency and security and has delivered significant cost savings. In the enterprise edition, there is also an option to manage user access, and you can limit or grant access, depending on the business needs. For example, marketing can be given access to analytics, customer support to messages, and social teams to the postings. Also, you can have levels for approvals.
VikasKhattri - PeerSpot reviewer
Automation tools have improved workflow efficiency and offers AI features
AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has a social media presence outside of the hours people are able to devote to an organization."
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
"The most important feature of Sprinklr is its high availability since it is a cloud solution."
"AI manages customer interactions really well, and the flow becomes easier."
"This single-pane-of-glass approach enhances efficiency by consolidating social network interactions on one dashboard."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"The interface is the most valuable feature to me."
"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."
"Everything is integrated in one platform."
 

Cons

"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"Their support team should opt for phone calls over emails to resolve issues faster."
"Customer service needs improvement, especially in problem-solving rather than just stating why issues exist."
"There could be more videos on how to use Sprinklr."
"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
 

Pricing and Cost Advice

"​I have only used the free versions.​"
Information not available
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845,040 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
17%
Manufacturing Company
13%
University
8%
Computer Software Company
15%
Financial Services Firm
13%
Retailer
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HootSuite?
HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts.
What needs improvement with HootSuite?
Hootsuite has a lot to improve, particularly the user interface, which feels dated and like an old product. I am not quite happy with the service and am looking to replace it.
What is your primary use case for HootSuite?
I am using Hootsuite to manage my customers' LinkedIn pages. I manage about ten customers.
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Comparisons

 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about HootSuite vs. Sprinklr and other solutions. Updated: February 2025.
845,040 professionals have used our research since 2012.