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HootSuite vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 8, 2024
 

Categories and Ranking

HootSuite
Ranking in Social CRM
4th
Ranking in Social Media Management Solutions
3rd
Average Rating
8.8
Number of Reviews
5
Ranking in other categories
Social Media Analytics Software (2nd)
Sprinklr
Ranking in Social CRM
2nd
Ranking in Social Media Management Solutions
2nd
Average Rating
8.0
Number of Reviews
3
Ranking in other categories
Community Platforms (3rd), Digital Experience Platforms (DXP) (8th)
 

Mindshare comparison

As of November 2024, in the Social CRM category, the mindshare of HootSuite is 8.6%, down from 10.8% compared to the previous year. The mindshare of Sprinklr is 20.4%, down from 26.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

Kapil Rampal - PeerSpot reviewer
Sep 16, 2023
Good customization and social media management with helpful AI capabilities
It has made access control very easy. We don't need to share the actual account credentials with any employee. They can work through HootSuite. We can also manage all our social media in one interface with personalization. It has improved efficiency and security and has delivered significant cost savings. In the enterprise edition, there is also an option to manage user access, and you can limit or grant access, depending on the business needs. For example, marketing can be given access to analytics, customer support to messages, and social teams to the postings. Also, you can have levels for approvals.
VikasKhattri - PeerSpot reviewer
Jul 31, 2024
Automation tools have improved workflow efficiency and offers AI features
AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"It has a social media presence outside of the hours people are able to devote to an organization."
"The most effective feature is the automation of the routing engine."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"AI manages customer interactions really well, and the flow becomes easier."
 

Cons

"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
 

Pricing and Cost Advice

"​I have only used the free versions.​"
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
15%
Manufacturing Company
14%
Retailer
8%
Financial Services Firm
14%
Computer Software Company
13%
Retailer
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about HootSuite?
HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts.
What needs improvement with HootSuite?
The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings als...
What is your primary use case for HootSuite?
We use HootSuite to manage our social media, including regular posts, advertising campaigns, and responding to messages. The product allows the users to add all the social accounts on a company on ...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Comparisons

No data available
 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about HootSuite vs. Sprinklr and other solutions. Updated: October 2024.
814,649 professionals have used our research since 2012.