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Brandwatch vs HootSuite comparison

 

Categories and Ranking

Brandwatch
Ranking in Social Media Analytics Software
1st
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
HootSuite
Ranking in Social Media Analytics Software
2nd
Average Rating
8.8
Number of Reviews
5
Ranking in other categories
Social CRM (4th), Social Media Management Solutions (3rd)
 

Mindshare comparison

As of November 2024, in the Social Media Analytics Software category, the mindshare of Brandwatch is 29.2%, up from 27.7% compared to the previous year. The mindshare of HootSuite is 15.3%, up from 9.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social Media Analytics Software
 

Featured Reviews

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Kapil Rampal - PeerSpot reviewer
Good customization and social media management with helpful AI capabilities
It has made access control very easy. We don't need to share the actual account credentials with any employee. They can work through HootSuite. We can also manage all our social media in one interface with personalization. It has improved efficiency and security and has delivered significant cost savings. In the enterprise edition, there is also an option to manage user access, and you can limit or grant access, depending on the business needs. For example, marketing can be given access to analytics, customer support to messages, and social teams to the postings. Also, you can have levels for approvals.
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Top Industries

By visitors reading reviews
Computer Software Company
31%
Manufacturing Company
10%
Marketing Services Firm
8%
Hospitality Company
6%
Financial Services Firm
19%
Computer Software Company
16%
Manufacturing Company
14%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

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What do you like most about HootSuite?
HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts.
What needs improvement with HootSuite?
The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings als...
What is your primary use case for HootSuite?
We use HootSuite to manage our social media, including regular posts, advertising campaigns, and responding to messages. The product allows the users to add all the social accounts on a company on ...
 

Also Known As

Crimson Hexagon, Brandwatch Analytics
No data available
 

Overview

 

Sample Customers

Manchester Central, Meat 2.0, Thinketers+BWT, Virgin Holidays, BBC, Samsung
Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks