The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem.
To be honest, I won't say that the tool is the best, but I can't think of any area that needs improvement right now. Though Adobe Campaign is user-friendly, it is not as friendly as Tealium Customer Data Hub, to be honest. You will still require some knowledge of operating all the workflows. You can say that Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow.
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.
Marketing Management focuses on using strategic tools to attract and satisfy customers, driving business growth. It involves understanding consumer behavior, market research, and product development.
Effective Marketing Management integrates analytics, creative strategy, and operational execution to meet business goals. It guides organizations in market segmentation, positioning, and crafting value propositions. Advanced solutions allow real-time adjustments to marketing campaigns,...
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem.
To be honest, I won't say that the tool is the best, but I can't think of any area that needs improvement right now. Though Adobe Campaign is user-friendly, it is not as friendly as Tealium Customer Data Hub, to be honest. You will still require some knowledge of operating all the workflows. You can say that Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow.
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.