If you're considering using Adobe Campaign for the first time, I would ask about your requirements. If your focus is on digital marketing, especially email and SMS automation, then Adobe Campaign is a great choice. It has many inbuilt features, so you don't need to build things from scratch. You need a template, and you are good to go. The solution is tricky for a beginner since the buttons are not self-explanatory. However, it is easy once you learn how to use it. I rate it a seven out of ten.
Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.
I am not aware of whether our company used the product's features to segment and target audiences. I am not aware if the product helped improve my company's marketing efficiency. Analytics was a good part of Adobe Campaign. I don't know whether the product required any maintenance. I rate the overall tool a seven out of ten.
If you're considering using Adobe Campaign for the first time, I would ask about your requirements. If your focus is on digital marketing, especially email and SMS automation, then Adobe Campaign is a great choice. It has many inbuilt features, so you don't need to build things from scratch. You need a template, and you are good to go. The solution is tricky for a beginner since the buttons are not self-explanatory. However, it is easy once you learn how to use it. I rate it a seven out of ten.
Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.
I am not aware of whether our company used the product's features to segment and target audiences. I am not aware if the product helped improve my company's marketing efficiency. Analytics was a good part of Adobe Campaign. I don't know whether the product required any maintenance. I rate the overall tool a seven out of ten.