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It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.
- Simplify campaign management
Manage your data and monitor the performance of your cross-channel campaigns from one place.
- Deliver engaging email
Use personalized, contextual and real-time email messages to deliver a compelling customer experience.
- Automate campaigns
Use marketing automation to increase your campaign productivity and reduce your time to market.
Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
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