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Adobe Campaign vs smartFOCUS Message Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Adobe Campaign
Ranking in Marketing Management
8th
Average Rating
7.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
smartFOCUS Message Cloud
Ranking in Marketing Management
15th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of December 2024, in the Marketing Management category, the mindshare of Adobe Campaign is 3.8%, down from 7.4% compared to the previous year. The mindshare of smartFOCUS Message Cloud is 0.6%, down from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SM17 - PeerSpot reviewer
Though it is good for the analytics part, it needs to be made less complex for users
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.
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Top Industries

By visitors reading reviews
Educational Organization
24%
Financial Services Firm
19%
Manufacturing Company
8%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
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Comparisons

 

Also Known As

Neolane Campaign
Message Cloud, smartFOCUS Marketing Campaign Management
 

Learn More

 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
HP, House of Fraser, Mercedes-Benz, Skullcandy, Galeries Lafayette, Rossignol, Future Electronics, American Soda, Graham & Brown
Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management. Updated: November 2024.
823,795 professionals have used our research since 2012.