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2021-07-06T00:06:00Z

What is your go-to marketing software?

Hi,

At the moment, I'm researching marketing software. It has to be focused on B2C / e-commerce. 

I've been looking at Shopify, Adobe Advertising Cloud and additional solutions. What would be your recommended go-to marketing software for me and why should I choose it?

Thanks in advance for your help!

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Marketing Management
January 2025
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3 Answers

JP
Consultant
Leaderboard
2021-07-06T12:18:05Z
Jul 6, 2021

"Marketing Software" is a very generalized term.  


If you're talking about the basics, like something to manage Google Shopping, both Shopify and BigCommerce both have basic marketing built into their platforms. Same with Facebook.  


Both platforms also offer apps that allow you to do virtually any channel you are wanting to use. 

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Adobe Advertising Cloud
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SN
Vendor
2021-07-07T06:07:31Z
Jul 7, 2021

Hello August ,great to hear about your requirement. We own a product called myyshopp.com, i think you should do a evaluation of the same. 


Happy to share a comparison report with other platforms such as Shopify , big commerce etc. 

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EB
Real User
2021-07-06T02:38:48Z
Jul 6, 2021

Hi @Joe Palko ​, @Tushar Kyada , @Badrilal Parmar ​and @Aimee White. What could you recommend @August Dyrberg? Thanks.

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Marketing Management focuses on using strategic tools to attract and satisfy customers, driving business growth. It involves understanding consumer behavior, market research, and product development. Effective Marketing Management integrates analytics, creative strategy, and operational execution to meet business goals. It guides organizations in market segmentation, positioning, and crafting value propositions. Advanced solutions allow real-time adjustments to marketing campaigns,...
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