Marketo vs SAS Marketing Automation comparison

Adobe and SAS are both solutions in the Marketing Automation category. Adobe is ranked #3 with an average rating of 8.3, while SAS is ranked #18. Adobe holds a 8.8% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Marketo

Read 25 Marketo reviews

1,958 Views
1,566 Comparison Views

96% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

392 Views
294 Comparison Views

100% willing to recommend

Marketo

SAS Marketing Automation

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and Marketo compete in the marketing automation sector. While both have distinct strengths, SAS Marketing Automation seems to have the upper hand in data analytics and predictive capabilities, whereas Marketo stands out in lead management and engagement, making it a go-to for marketers focused on conversion strategies.

Features: SAS Marketing Automation stands out in analytics and reporting, providing comprehensive data insights and powerful segmentation and targeting capabilities. It is especially suitable for data-rich environments. Marketo excels in lead management and is known for its seamless integration with CRM platforms. Its engagement programs automate personalized marketing campaigns, positioning it as a tool for comprehensive campaign automation.

Ease of Deployment and Customer Service: SAS Marketing Automation requires a more complex setup process but is backed by detailed documentation and customer service that addresses technical queries. Marketo offers easier deployment, with an intuitive platform and customer support that provides strategic guidance, allowing for rapid implementation.

Pricing and ROI: SAS Marketing Automation typically has a higher setup cost, justified by its analytical capabilities leading to significant ROI for data-driven organizations. Marketo is priced as a premium product but is seen as offering value in campaign management and customer engagement, ensuring an efficient ROI for businesses prioritizing those areas.

To learn more, read our detailed Marketo vs. SAS Marketing Automation Report (Updated: December 2025).

Buyer's Guide

Marketo vs. SAS Marketing Automation

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Automation

3rd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

SAS Marketing Automation

Ranking in Marketing Automation

18th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of Marketo is 8.8%, down from 14.8% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Marketo	8.8%
SAS Marketing Automation	1.5%
Other	89.7%

Marketing Automation

Featured Reviews

reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Useful features, produces excellent results, with an easy setup

Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional printers. Issues could be fixed rather than relying on third-party sources. While Marketo lacks a particular feature for calculating formulas, it could be integrated to allow easy calculation on forms. Right now, it only supports a single range of numbers. This feature might already be a default filter in the future. Marketo's lead scoring impacts the sales process, so improvements are possible. In the marketplace, I track campaigns and certificates, however, filter additions are needed. Having some calculated formulas in a default format would enhance functionality. Marketo filters are not very efficient, and timely updates or features could improve this aspect.

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reviewer1549071

Senior Solution Architecht at a comms service provider with 10,001+ employees

Highly customizable but should have more out-of-the-box features

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"The smart campaign looks quite interesting and useful."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"I have a good special setup and a huge NetFlow to the sales channel."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The most valuable features of Marketo are its ease of use and flexibility."

More Marketo pros

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Cons

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Marketo should give more power to the users for data manipulation."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"The user interface could be improved."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"It could be more scalable."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Some modern Marketo features could be improved."

More Marketo cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The licensing cost usually depends on the users."

"It is expensive. We have a yearly license."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The solution is expensive compared to others."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

More Marketo pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

10%

Computer Software Company

10%

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

No data available

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

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Comparisons

HubSpot Marketing Hub vs Marketo

Compared 27% of the time

Salesforce Marketing Cloud vs Marketo

Compared 22% of the time

Oracle Eloqua vs Marketo

Compared 10% of the time

Pardot vs Marketo

Compared 7% of the time

Adobe Campaign vs Marketo

Compared 5% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 42% of the time

Right On Interactive vs SAS Marketing Automation

Compared 30% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

Marketo

January 2026

Download Marketo product report

Buyer's Guide

Marketing Automation

January 2026

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Staples

Buyer's Guide

Marketo vs. SAS Marketing Automation

December 2025

Free Report: Marketo vs. SAS Marketing Automation

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