Marketo vs Microsoft Dynamics CRM comparison

Adobe and Microsoft are both solutions in the Marketing Management category. Adobe is ranked #4 with an average rating of 8.3, while Microsoft is ranked #2 with an average rating of 8.3. Adobe holds a 10.0% mindshare in MM, compared to Microsoft’s 16.3% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Marketo

Read 25 Marketo reviews

1,958 Views
842 Comparison Views

96% willing to recommend

Microsoft Dynamics CRM

Read 79 Microsoft Dynamics CRM reviews

6,034 Views
1,509 Comparison Views

93% willing to recommend

Marketo

Microsoft Dynamics CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on May 21, 2025

Microsoft Dynamics CRM and Marketo both compete in the CRM and marketing automation category, with Marketo having an advantage in marketing automation features and Salesforce integration.

Features: Microsoft Dynamics CRM is known for cloud-based accessibility, seamless integration with Microsoft products, and robust reporting capabilities. However, it often requires substantial customization. Marketo is recognized for marketing automation, smart campaigns, and its strong integration with Salesforce, offering a powerful tool for lead management and customer engagement.

Room for Improvement: Microsoft Dynamics CRM could improve in non-Microsoft system integration, user-friendliness for non-technical users, and mobile usage performance. Marketo could enhance scalability for large enterprises, performance with large datasets, analytics and refine the user interface for better usability.

Ease of Deployment and Customer Service: Both Microsoft Dynamics CRM and Marketo provide deployment support in cloud environments. Microsoft Dynamics CRM offers good local support through partners and comprehensive documentation, but has variable support satisfaction. Marketo delivers strong initial deployment support but has mixed feedback on ongoing technical service, needing better proactive strategies.

Pricing and ROI: Microsoft Dynamics CRM has a varied pricing model that is generally perceived as expensive, with costs linked to user base. Despite this, users find a solid return on investment thanks to comprehensive functionality. Marketo also has higher-priced plans influenced by database size and features, but is more cost-effective for mid to large-scale companies. Both solutions justify costs with long-term ROI.

To learn more, read our detailed Marketo vs. Microsoft Dynamics CRM Report (Updated: December 2025).

Buyer's Guide

Marketo vs. Microsoft Dynamics CRM

December 2025

Download the complete report

Helped 879,853 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.7

Marketo's ROI varies; its value depends on business needs, setup quality, and may not suit email-focused strategies.

Sentiment score

7.1

Microsoft Dynamics CRM enhances operations and efficiency, outweighing high costs with improved sales, automation, and data collection.

No quotes available

For more quotes and insights, download the Marketo report

I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Microsoft Dynamics CRM report

Customer Service

Sentiment score

5.9

Marketo's customer service receives mixed reviews, with areas for improvement in technical support, response time, and communication.

Sentiment score

5.6

Microsoft Dynamics CRM service receives mixed reviews; praised for responsiveness but criticized for delays and varying technical expertise.

No quotes available

For more quotes and insights, download the Marketo report

I would rate customer support as ten out of ten.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

Microsoft is supportive of any problems they encounter.

NavinJacob

Chief Digital Officer at Cipher7

While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

For more quotes and insights, download the Microsoft Dynamics CRM report

Scalability Issues

Sentiment score

7.6

Marketo is highly scalable, handling large databases efficiently post-Adobe acquisition, despite longer Salesforce sync times and higher costs.

Sentiment score

7.4

Microsoft Dynamics CRM offers strong scalability and adaptability, despite challenges with customization and costs, enhancing sales and marketing departments.

No quotes available

For more quotes and insights, download the Marketo report

Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.

NavinJacob

Chief Digital Officer at Cipher7

I would give it a ten out of ten for scalability.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

For more quotes and insights, download the Microsoft Dynamics CRM report

Stability Issues

Sentiment score

7.6

Marketo is reliable with minor disruptions, efficient syncing, and generally rated highly for stability despite occasional Salesforce delays.

Sentiment score

7.8

Microsoft Dynamics CRM is stable and reliable, handling workloads well, with Azure integration enhancing resilience despite occasional peak load issues.

Stability depends on the data center.

reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

For more quotes and insights, download the Marketo report

There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.

NavinJacob

Chief Digital Officer at Cipher7

I would rate it ten out of ten.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

For more quotes and insights, download the Microsoft Dynamics CRM report

Room For Improvement

Marketo users request improvements in UI, pricing, integration, analytics, support, scalability, and features for better efficiency and functionality.

Microsoft Dynamics CRM needs better integration, user-friendliness, expanded AI, customization, and cost-effective options for small business adaptability.

Having some calculated formulas in a default format would enhance functionality.

reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

The user interface could be improved.

reviewer9625309

CEO at a tech vendor with 51-200 employees

For more quotes and insights, download the Marketo report

More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.

NavinJacob

Chief Digital Officer at Cipher7

Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

For more quotes and insights, download the Microsoft Dynamics CRM report

Setup Cost

Marketo's pricing varies by size and features, proving costly for small businesses but relatively affordable compared to some competitors.

Microsoft Dynamics CRM is considered pricey, with flexible licensing but possible high costs for small to medium businesses.

The solution is cheaper than Alacor.

reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

For more quotes and insights, download the Marketo report

Although it is a good tool, it is costly.

NavinJacob

Chief Digital Officer at Cipher7

The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

For more quotes and insights, download the Microsoft Dynamics CRM report

Valuable Features

Marketo excels in automation, Salesforce integration, user interface, analytics, support, integrations, and community training, enhancing marketing efficiency.

Microsoft Dynamics CRM offers customizable, user-friendly features with seamless Microsoft integration, robust security, and enhances customer management and operational efficiency.

Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.

reviewer9625309

CEO at a tech vendor with 51-200 employees

We are scoring based on behavior without pressure, and it keeps producing excellent results.

reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

For more quotes and insights, download the Marketo report

The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

With the Microsoft suite of products, they work together logically and well.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Microsoft Dynamics CRM report

Categories and Ranking

Marketo

Ranking in Marketing Management

4th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Marketo is 10.0%, up from 10.1% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 16.3%, down from 24.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Microsoft Dynamics CRM	16.3%
Marketo	10.0%
Other	73.7%

Marketing Management

Featured Reviews

reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Useful features, produces excellent results, with an easy setup

Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional printers. Issues could be fixed rather than relying on third-party sources. While Marketo lacks a particular feature for calculating formulas, it could be integrated to allow easy calculation on forms. Right now, it only supports a single range of numbers. This feature might already be a default filter in the future. Marketo's lead scoring impacts the sales process, so improvements are possible. In the marketplace, I track campaigns and certificates, however, filter additions are needed. Having some calculated formulas in a default format would enhance functionality. Marketo filters are not very efficient, and timely updates or features could improve this aspect.

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NavinJacob

Chief Digital Officer at Cipher7

Has enabled seamless integration across platforms while supporting advanced analytics for customer insights

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

12%

Financial Services Firm

10%

Insurance Company

Financial Services Firm

10%

Computer Software Company

10%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	22
Large Enterprise	19

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

See all answers

What needs improvement with Microsoft Dynamics CRM?

See all answers

What is your primary use case for Microsoft Dynamics CRM?

I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some amount of Microsoft communication server to integrate it. I focus on the area o...

See all answers

Comparisons

HubSpot Marketing Hub vs Marketo

Compared 27% of the time

Salesforce Marketing Cloud vs Marketo

Compared 22% of the time

Oracle Eloqua vs Marketo

Compared 10% of the time

Pardot vs Marketo

Compared 7% of the time

SAS Customer Intelligence 360 vs Marketo

Compared 3% of the time

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SAP CRM vs Microsoft Dynamics CRM

Compared 18% of the time

ServiceNow vs Microsoft Dynamics CRM

Compared 13% of the time

Salesforce Sales Cloud vs Microsoft Dynamics CRM

Compared 8% of the time

Salesforce Service Cloud vs Microsoft Dynamics CRM

Compared 7% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 4% of the time

More Microsoft Dynamics CRM Competitors

Product Reports

Buyer's Guide

Marketo

December 2025

Download Marketo product report

Buyer's Guide

Microsoft Dynamics CRM

December 2025

Download Microsoft Dynamics CRM product report

Also Known As

No data available

Dynamics CRM, MS Dynamics CRM

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Buyer's Guide

Marketo vs. Microsoft Dynamics CRM

December 2025

Free Report: Marketo vs. Microsoft Dynamics CRM

Find out what your peers are saying about Marketo vs. Microsoft Dynamics CRM and other solutions. Updated: December 2025.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.