Marketo vs Microsoft Dynamics CRM comparison

Adobe and Microsoft are both solutions in the Marketing Management category. Adobe is ranked #5 with an average rating of 8.4, while Microsoft is ranked #2 with an average rating of 8.0. Adobe holds a 10.3% mindshare in MM, compared to Microsoft’s 26.7% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 92% of Microsoft users who would recommend it.

Marketo

Read 24 Marketo reviews

1,350 Views
1,048 Comparison Views

96% willing to recommend

Microsoft Dynamics CRM

Read 75 Microsoft Dynamics CRM reviews

2,100 Views
2,026 Comparison Views

92% willing to recommend

Marketo

Microsoft Dynamics CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketo and Microsoft Dynamics CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Marketo vs. Microsoft Dynamics CRM Report (Updated: December 2024).

Buyer's Guide

Marketo vs. Microsoft Dynamics CRM

December 2024

Download the complete report

Helped 824,067 peers since 2012

Categories and Ranking

Marketo

Ranking in Marketing Management

5th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)

Mindshare comparison

As of December 2024, in the Marketing Management category, the mindshare of Marketo is 10.3%, down from 12.6% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 26.7%, up from 22.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Arun Srivastav

CEO at Planfirma Technologies Private Limited

Easy to use and integrates well with emails, WhatsApp, and SMS gateways

The most valuable feature of Microsoft Dynamics CRM is the campaign feature. The solution's campaign feature allows you to collate a group of customers and the frequency of email notifications sent to them. You can put an advertising budget for a series of customers, whereby high net-worth individuals will be marketed for high-end products. Low-end customers will be in a different campaign. So, we run campaigns on different sectors of customers. One of the solution's good features is integration because it directly integrates with Microsoft tools. Microsoft Office 365 and Microsoft Teams are built into it. The solution gives a varied network of text and email gateways, which are already integrated and come with the package.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The most valuable feature is the scoring."

"The most valuable feature of this solution is Smart Campaigns."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"The smart campaign looks quite interesting and useful."

More Marketo pros

"The control that we have of a process and the ability to have everything recorded from the beginning to the end of the process have been the most valuable features."

"Microsoft Dynamics CRM has the same features as Salesforce CRM, but what I like about the solution is that it's customizable. It's also one of the top-rated CRMs in the market. I also like that the coverage system of Microsoft Dynamics CRM is very, very broad, which means you can do a lot with it versus what you can do with Salesforce CRM."

"It integrates well with other Microsoft products."

"The solution is versatile and customizable."

"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."

"Microsoft Dynamics CRM has a very nice UI, and is very easy to use. It's easy to install, has a lot of features, and provides good technical support."

"Compared to other partners, the most valuable aspect of Microsoft Dynamics CRM is its intuitive APIs, which are customizable and allow for the addition of multiple parameters and attributes. This feature enhances the purpose call in our services. Additionally, the learning curve for contact center agents using Microsoft Dynamics CRM is shorter than with other solution providers. Finally, the commercial aspects of Microsoft Dynamics CRM are superior to those of other solution providers."

"The solution is scalable."

More Microsoft Dynamics CRM pros

Cons

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"It could be more scalable."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"Revenue management, attribution, and ABM can all be improved."

More Marketo cons

"They should work on improving the solution's scalability."

"There is room for improvement in handling nonlinear sales processes and complex quoting."

"When it comes to any necessary changes or updates, we have issues. It is not very agnostic in terms of working with other platforms. A lot of data transformation had to be done internally in order to send it to various systems."

"In terms of the performance, when it comes to loading a large volume of data, it's slow at times, so the system could be optimized."

"The solution should improve the user experience in the process of creating and activating offers."

"The solution's interface has room for improvement."

"Microsoft Dynamics CRM could improve by making it easier to export data to SharePoint because most of our customers use SharePoint. They have to log into a Microsoft environment platform from their SharePoint for access should be made easier. Additionally, if the customer portal was enhanced for it to be customized it would be a benefit."

"The mobile side of the product doesn't look that great right now."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The licensing cost usually depends on the users."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"It is expensive. We have a yearly license."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The solution is expensive compared to others."

More Marketo pricing and cost advice

"Dynamics CRM's pricing is fair."

"It's kind of pricey. It's about $50 or $60 per user."

"I rate the solution's pricing as a seven out of ten."

"We have to buy a separate license in order to implement the social listening feature."

"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."

"On a scale from one to ten with one being expensive and ten being of great value, I would rate Microsoft Dynamics CRM at six on pricing."

"There is a license required to use Microsoft Dynamics CRM."

"Pricing for this software could be cheaper."

More Microsoft Dynamics CRM pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.

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824,067 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

21%

Financial Services Firm

13%

Manufacturing Company

Real Estate/Law Firm

Computer Software Company

14%

Financial Services Firm

11%

Government

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar ...

See all answers

What is your primary use case for Marketo?

We use Marketo to provide complex solutions that can be easily implemented. It is a great tool for managing lead databases.

See all answers

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

See all answers

What needs improvement with Microsoft Dynamics CRM?

During a period of time, restoring data and maintaining it could be better in Microsoft Dynamics CRM.

See all answers

What is your primary use case for Microsoft Dynamics CRM?

I use Microsoft Dynamics CRM because of its flexible design.

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 38% of the time

HubSpot Marketing Hub vs Marketo

Compared 16% of the time

Oracle Eloqua vs Marketo

Compared 16% of the time

SAP Marketing Cloud vs Marketo

Compared 8% of the time

Teradata vs Marketo

Compared 6% of the time

More Marketo Competitors

SAP CRM vs Microsoft Dynamics CRM

Compared 23% of the time

Salesforce Sales Cloud vs Microsoft Dynamics CRM

Compared 20% of the time

ServiceNow vs Microsoft Dynamics CRM

Compared 17% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 12% of the time

Pega CRM vs Microsoft Dynamics CRM

Compared 1% of the time

More Microsoft Dynamics CRM Competitors

Product Reports

Buyer's Guide

Marketo

December 2024

Download Marketo product report

Buyer's Guide

Microsoft Dynamics CRM

December 2024

Download Microsoft Dynamics CRM product report

Also Known As

No data available

Dynamics CRM, MS Dynamics CRM

Learn More

Adobe

Microsoft

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Buyer's Guide

Marketo vs. Microsoft Dynamics CRM

December 2024

Free Report: Marketo vs. Microsoft Dynamics CRM

Find out what your peers are saying about Marketo vs. Microsoft Dynamics CRM and other solutions. Updated: December 2024.

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