We performed a comparison between Marketo and Microsoft Dynamics CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable feature is the scoring."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The smart campaign looks quite interesting and useful."
"The most valuable features are the Marketo emails, both sending and tracking."
"I like that the solution is flexible."
"The most valuable feature of this solution is Smart Campaigns."
"Microsoft Dynamics CRM has plenty of valuable features."
"Dynamics is easy to use. There are several fields I can filter."
"It's a good solution for enterprise-level companies."
"Microsoft Dynamics CRM is a stable solution."
"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."
"The most valuable feature of Microsoft Dynamics CRM is its ease of use."
"The most valuable feature is that it's easy to use and can work with any Microsoft solution without problems."
"The most valuable feature of Microsoft Dynamics CRM is the campaign feature."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"It could be less complicated for smaller organizations."
"Microsoft Dynamics CRM is operational enough, in terms of frequency, but an area for improvement would be its dashboard. Currently, it's widget-like, so hopefully, it could be improved, particularly to allow you to create a custom dashboard using a query. A custom dashboard would make the solution better and is an additional feature I'd like to see in the next release of Microsoft Dynamics CRM because right now, it only has a default dashboard, but maybe my account has limited access, so I can only see the default version of the dashboard."
"Microsoft Dynamics CRM could improve by making the ports and dashboards more intuitive using Microsoft Azure analytical features. Compared to Salesforce and other partners, the dashboards in Microsoft Dynamics CRM are less intuitive."
"The manufacturing module could be improved. I would like to see customization in the next release."
"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins."
"Better integration would be an improvement."
"The solution should improve the user experience in the process of creating and activating offers."
"Out of the box, the solution doesn't really have a desirable user experience. We have to set it up and customize it to meet our needs."
Marketo is ranked 5th in Marketing Management with 22 reviews while Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews. Marketo is rated 8.4, while Microsoft Dynamics CRM is rated 7.8. The top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". On the other hand, the top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Teradata Customer Interaction Manager, whereas Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Bitrix24. See our Marketo vs. Microsoft Dynamics CRM report.
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