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SAS Marketing Automation vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
54
Ranking in other categories
Social CRM (1st), Marketing Management (1st), Social Media Management Solutions (1st)
SAS Marketing Automation
Ranking in Marketing Automation
10th
Average Rating
7.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of December 2024, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 22.5%, down from 26.1% compared to the previous year. The mindshare of SAS Marketing Automation is 2.2%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
Trini Olivan - PeerSpot reviewer
It's good at visualizing large amounts of data
You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Marketing Cloud has improved our productivity and our team enjoy using it."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"The most valuable feature is the ability to get quotes out in a timely manner."
"We haven't had any issues with integration."
"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
 

Cons

"The technicality of the solution can be streamlined."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"It should contain artificial intelligence, in my opinion."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"They could improve the product's data integration functionality for larger companies."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
 

Pricing and Cost Advice

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"My company pays to use this solution."
"It is a license per user."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"The solution is paid for monthly."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"This is a low cost solution suited to larger organizations."
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
report
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Top Industries

By visitors reading reviews
Educational Organization
57%
Computer Software Company
8%
Financial Services Firm
5%
Manufacturing Company
4%
Financial Services Firm
32%
Computer Software Company
20%
Comms Service Provider
15%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
I would like to see more ways to accomplish specific tasks. Instead of having one set method, there should be multiple options available. Additionally, sometimes the integration between Salesforce ...
What do you like most about SAS Marketing Automation?
You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in...
What needs improvement with SAS Marketing Automation?
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main conce...
What is your primary use case for SAS Marketing Automation?
I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
 

Also Known As

ExactTarget
SAS Campaign Management
 

Learn More

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Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Staples
Find out what your peers are saying about SAS Marketing Automation vs. Salesforce Marketing Cloud and other solutions. Updated: December 2024.
823,795 professionals have used our research since 2012.