SAS Marketing Automation Reviews

Vendor: SAS

3.8 out of 5

2 reviews
100% willing to recommend

257 followers

What is SAS Marketing Automation?

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

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SAS Marketing Automation is the #10 ranked solution in top Marketing Automation solutions. PeerSpot users give SAS Marketing Automation an average rating of 7.6 out of 10. SAS Marketing Automation is most commonly compared to Salesforce Marketing Cloud: SAS Marketing Automation vs Salesforce Marketing Cloud. SAS Marketing Automation is popular among the large enterprise segment, accounting for 58% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 30% of all views.

Buyer's Guide

Marketing Automation

October 2024

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SAS Marketing Automation mindshare

As of November 2024, the mindshare of SAS Marketing Automation in the Marketing Automation category stands at 2.1%, up from 1.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

Key learnings from peers

Valuable Features

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Room for Improvement

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

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