SAS Marketing Automation and Oracle Eloqua compete in the marketing technology space. Oracle Eloqua seems to have the upper hand due to its superior features and perceived value.
Features: SAS Marketing Automation provides customer analytics, targeting, and segmentation. Oracle Eloqua offers campaign management, lead scoring, and actionable insights for complex campaigns.
Ease of Deployment and Customer Service: SAS Marketing Automation deployment process is straightforward, but its support services need improvement. Oracle Eloqua has extensive deployment options and strong customer service for smoother implementation.
Pricing and ROI: SAS Marketing Automation has a higher initial cost, delivering good ROI through data-driven strategies. Oracle Eloqua provides cost efficiency with a better pricing model and high ROI from its comprehensive features.
Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.
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