Senior Solution Architecht at a comms service provider with 10,001+ employees
Real User
Top 20
2023-03-13T13:23:14Z
Mar 13, 2023
You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users.
Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.
Real User
2022-04-25T12:04:50Z
Apr 25, 2022
SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign.
It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report.
Marketing automation solutions are designed to streamline your marketing efforts, allowing you to automate repetitive tasks and focus on the creative aspects of your campaigns.
You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users.
SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign.
It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report.