Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.
Real User
2022-04-25T12:04:50Z
Apr 25, 2022
SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.
Marketing automation solutions are designed to streamline your marketing efforts, allowing you to automate repetitive tasks and focus on the creative aspects of your campaigns.
I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.