Senior Solution Architecht at a comms service provider with 10,001+ employees
Mar 13, 2023
You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users.
Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.
Apr 25, 2022
SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign.
It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report.
Senior Solution Architecht at a comms service provider with 10,001+ employees
Mar 13, 2023
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well.
Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.
Apr 25, 2022
You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.
