Amazon Pinpoint vs Marketo comparison

"From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."

"The Journey Orchestrator helps create personalized campaigns based on customers."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The most valuable feature of this solution is Smart Campaigns."

"The most valuable feature is the scoring."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"The smart campaign looks quite interesting and useful."

"Marketo is excellent in terms of hands-on usability and lead database management."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"The most valuable features are the Marketo emails, both sending and tracking."

"Claiming a Pinpoint number should be more integrated with Amazon Connect."

"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"Some modern Marketo features could be improved."

"Marketo should give more power to the users for data manipulation."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The solution is expensive compared to others."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The pricing is not cheap, but it's not that expensive either."