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Amazon Pinpoint vs Marketo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Pinpoint
Ranking in Marketing Management
9th
Average Rating
7.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Marketo
Ranking in Marketing Management
5th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
26
Ranking in other categories
Marketing Automation (3rd)
 

Mindshare comparison

As of March 2025, in the Marketing Management category, the mindshare of Amazon Pinpoint is 3.2%, down from 4.7% compared to the previous year. The mindshare of Marketo is 10.8%, down from 12.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

Ajay Vashishtha - PeerSpot reviewer
Helps to manage outbound campaigns such as automated outgoing calls to end users
In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved. Amazon Pinpoint's reporting could be improved by providing more detailed insights into call activities. For example, users should be able to see metrics such as the number of end users called, the number of pending calls, and the outcomes of those calls (e.g., successful connections and unanswered calls). Additionally, users should be able to access this information through a dashboard or download reports directly from the platform. The tool's segmentation feature is good. However, there is room for improvement, particularly in updating dynamic segments. Performance is key. If customers or companies using Amazon Pinpoint don't see its effectiveness in reaching their audience, they won't invest in it.
PradeepKumar25 - PeerSpot reviewer
Useful for lead capture and engagement across social media platforms
Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."
"The Journey Orchestrator helps create personalized campaigns based on customers."
"I have a good special setup and a huge NetFlow to the sales channel."
"The smart campaign looks quite interesting and useful."
"The most valuable feature of this solution is Smart Campaigns."
"The most valuable features of Marketo are its ease of use and flexibility."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"The product has been stable."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"The most valuable features are the Marketo emails, both sending and tracking."
 

Cons

"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."
"Claiming a Pinpoint number should be more integrated with Amazon Connect."
"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"Marketo filters are not very efficient, and timely updates or features could improve this aspect."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Revenue management, attribution, and ABM can all be improved."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
 

Pricing and Cost Advice

"Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."
"The pricing is not cheap, but it's not that expensive either."
"The initial pricing was excellent, but the pricing for renewals is not as good."
"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."
"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."
"It is expensive. We have a yearly license."
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
"The solution is expensive compared to others."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Computer Software Company
14%
Healthcare Company
8%
Manufacturing Company
6%
Computer Software Company
21%
Financial Services Firm
13%
Manufacturing Company
7%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Amazon Pinpoint?
From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions...
What is your experience regarding pricing and costs for Amazon Pinpoint?
I rated the pricing as five out of ten. Pinpoint is moderately fairly priced yet slightly higher than expected. Users must carefully evaluate pricing options and carrier limitations in their countr...
What needs improvement with Amazon Pinpoint?
Claiming a Pinpoint number should be more integrated with Amazon Connect. A phone number claimed from Pinpoint should be compatible with Amazon Connect. Enhancing the experience of contact centers ...
What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
We are using Marketo to capture leads on our website through form fill-outs, as well as for lead nurturing and scoring.
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Find out what your peers are saying about Amazon Pinpoint vs. Marketo and other solutions. Updated: March 2025.
842,672 professionals have used our research since 2012.