Amazon Pinpoint vs Marketo comparison

"The Journey Orchestrator helps create personalized campaigns based on customers."

"From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"I like that the solution is flexible."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"The smart campaign looks quite interesting and useful."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"Marketo is excellent in terms of hands-on usability and lead database management."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"Claiming a Pinpoint number should be more integrated with Amazon Connect."

"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."

"Customer support could be more helpful."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Some modern Marketo features could be improved."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"It could be more scalable."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The pricing is not cheap, but it's not that expensive either."

"The licensing cost usually depends on the users."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The solution is expensive compared to others."

"The initial pricing was excellent, but the pricing for renewals is not as good."