Oracle Eloqua vs SAP Marketing Cloud comparison

Oracle and SAP are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.1, while SAP is ranked #7 with an average rating of 7.0. Oracle holds a 10.4% mindshare in MA, compared to SAP’s 4.9% mindshare. Additionally, 93% of Oracle users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Oracle Eloqua

Read 35 Oracle Eloqua reviews

2,981 Views
1,383 Comparison Views

93% willing to recommend

SAP Marketing Cloud

Read 1 SAP Marketing Cloud review

441 Views
412 Comparison Views

100% willing to recommend

Oracle Eloqua

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle Eloqua and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: November 2024).

Buyer's Guide

Marketing Automation

November 2024

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Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP Marketing Cloud

Ranking in Marketing Automation

7th

Average Rating

7.0

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st)

Mindshare comparison

As of December 2024, in the Marketing Automation category, the mindshare of Oracle Eloqua is 10.4%, down from 12.9% compared to the previous year. The mindshare of SAP Marketing Cloud is 4.9%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Read full review

Srini-Dhanaraj

Founder & CEO at imfine.club

Used for customer segmentation and campaign management but have slow email response

Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is good for B2B email marketing."

"Lead scoring has helped with the process of qualifying leads."

"It provides good support for really large databases."

"The solution is stable."

"The initial setup was straightforward."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

More Oracle Eloqua pros

"Segmentation and campaigning are very important features."

Cons

"The reporting features should be improved."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"The solution could improve by having a more user-friendly interface."

"Reporting is very clunky and not user friendly."

"The product's initial setup process could be better."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The solution does not have a good database architecture."

More Oracle Eloqua cons

"Email response could be improved."

Pricing and Cost Advice

"Oracle Eloqua can be expensive compared to alternatives."

"Our licensing costs are yearly."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

Information not available

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Top Industries

By visitors reading reviews

Educational Organization

77%

Computer Software Company

Financial Services Firm

Manufacturing Company

Computer Software Company

18%

Financial Services Firm

16%

Manufacturing Company

12%

Wholesaler/Distributor

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

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What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

What is your experience regarding pricing and costs for SAP Marketing Cloud?

SAP is expensive and depends on the number of users.

See all answers

What needs improvement with SAP Marketing Cloud?

Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...

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What is your primary use case for SAP Marketing Cloud?

We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.

See all answers

Comparisons

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 42% of the time

Marketo vs Oracle Eloqua

Compared 31% of the time

Pardot vs Oracle Eloqua

Compared 15% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 12% of the time

More Oracle Eloqua Competitors

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 64% of the time

Marketo vs SAP Marketing Cloud

Compared 26% of the time

SAP CRM vs SAP Marketing Cloud

Compared 10% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

December 2024

Download Oracle Eloqua product report

Buyer's Guide

Marketing Automation

November 2024

Download SAP Marketing Cloud product report

Also Known As

Eloqua, Oracle Marketing Cloud

SAP Hybris Marketing Cloud

Learn More

Oracle

SAP

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: November 2024.

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