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it_user1992 - PeerSpot reviewer
Marketing at a tech company with 51-200 employees
Vendor
Eloqua Changes the Way You Think About Marketing

What is most valuable?

Ease of use for all users (marketing and sales), the Eloqua online community makes it so easy to connect with other users, ability to automate our event processes, and it's FULL integration with Salesforce.com (our sales organization loves the behavior based information they have visibility to)

What needs improvement?

Pricing - if you can swing it, Eloqua is worth it!;

What other advice do I have?

Eloqua has always adapted to the needs of their customers which is visible on the new Eloqua 10 platform. We are in the process of switching to E10 and couldn't be more excited. Prior to Eloqua our processes were cumbersome and clunky. This tool made our marketers feel the power behind our campaigns and gave them the tools and confidence to execute campaigns themselves.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user1233 - PeerSpot reviewer
Marketing at a computer software company with 501-1,000 employees
Real User
Easy integration and intuitive user interface, but not suited for small companies.

Valuable Features:

Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scoring, segmentation, lead capture, email automation, and reporting. Product support is available and one of the best features of Eloqua. They also offer multiple classes to help new and experienced users better use their product, and have a users forum (Topliners) for customers to search for answers to questions and interact with Eloqua power users.

Room for Improvement:

Not suited for small companies. Pricing makes it better suited for mid-size firms and enterprises. However, if you can afford it, get it. Worth every penny.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
Oracle Eloqua
November 2024
Learn what your peers think about Oracle Eloqua. Get advice and tips from experienced pros sharing their opinions. Updated: November 2024.
816,406 professionals have used our research since 2012.
it_user1233 - PeerSpot reviewer
Marketing at a computer software company with 501-1,000 employees
Real User
If you can afford it, get it. Worth every penny.

Valuable Features:

Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scoring, segmentation, lead capture, email automation, and reporting. Product support is available and one of the best features of Eloqua. They also offer multiple classes to help new and experienced users better use their product, and have a users forum (Topliners) for customers to search for answers to questions and interact with Eloqua power users.

Room for Improvement:

Not suited for small companies. Pricing makes it better suited for mid-size firms and enterprises. However, if you can afford it, get it. Worth every penny.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user