Oracle Eloqua Reviews, Competitors and Pricing

Head of Engineering at CloudBearings

Jun 21, 2013

Eloqua and Hubspot - can someone share their experience ..

We wanted to spend some time on this kind of tool but never happened. This thread gives a lot of insight without even trying Eloqua.

Looks like a long chain of people supporting Eloqua. I did not get a change to work directly on to it but wanted to hear if some one has exposure to a marketing solution from Hubspot.

Seems like they have nice offering for small/mid sized companies. Need to some one help us understand the pros and cons of two. They claim that their Inbound Marketing software is consistently generate more visits, leads, and customers and it also support lot of templates automating marketing and sales tasks and returns have been seen good.

Will be real nice to understand cost vs. effectiveness of the two.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user7356Sales at a tech vendor with 51-200 employees

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Jun 27, 2013

Hi Hitendra,
Hubspot and Eloqua are in two different leagues.

Eloqua is an enterprise outbound marketing powerhouse that is fantastic if a company has the resources and time needed to deploy it properly.

Hubspot is an inbound marketing solution with email that was bolted on to it about 8 months ago. Very nice for inbound, but the outbound isn't very strong in the space.

If you're looking for marketing automation like Eloqua for the SMB segment, Pardot and Act-On (My company) are the better solutions for inbound and outbound. The products are richer, better integrated with CRMs and supremely better at outbound with very solid inbound functionality.

It's my belief that Inbound and outbound are symbiotic, and outbound drives traffic more so than inbound techniques. Both have their place and both are necessary.

From the perspective of someone that has purchased marketing automation (while at another company - we purchased Marketbright) Hubspot just isn't in the same category.

Bottom line though, if you're looking at Eloqua, you shouldn't be looking at Hubspot. If you're heavily considering Hubspot, you shouldn't be looking at Eloqua.

Based on the SMB comment, your best bet is going to be Act-On, Pardot...and maybe Marketo. Trying to understand the cost and effectiveness of these two side-by-side isn't worth the effort as they are built for two different tasks and two different market segments.

Best of luck,
Ryan Lucia

it_user4458

Consultant with 51-200 employees

Feb 20, 2013

I like its completeness: it is something more...

I like its completeness: it is something more than sending emails or automate emails, it includes analysis, sales tools, lead nurturing, tracking, integrations, app & widgets.....
At the beginning of the integration, Eloqua provided us with a Success Plan tailored to our company and assist us in the strategy. I have been able to apply the strategy and get excellent results thanks to the Topliners Community, the online trainings and the support team.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

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it_user4278

Marketing at a media company with 51-200 employees

Feb 13, 2013

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Great advanced marketing tool for the modern company

Valuable Features:

For what is essentially a marketing product I find that the database friendliness and ease of performing advanced functionality far outstrips anything else in this space

Room for Improvement:

Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requirements

Other Advice:

If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user2724Marketing with 501-1,000 employees

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Feb 19, 2013

I agree. I'm not sure how, as a marketer, you can effectively execute in your role without this solution.

it_user3843

Marketing at a tech vendor with 501-1,000 employees

Jan 18, 2013

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Eloqua has had a positive impact on my company's revenue performance.

Valuable Features:

Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue.

Room for Improvement:

Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost.

Other Advice:

Eloqua is not only a highly effective MAP, it's backed by a great group of people. Support has dramatically improved, training is more comprehensive and the user community and Topliners are a huge plus compared to other players like Marketo.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user771063

Digital Marketing Executive at a financial services firm with 11-50 employees

Dec 31, 2017

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Lead scoring has helped with the process of qualifying leads

Pros and Cons

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"Lead scoring has helped with the process of qualifying leads."

"Reporting is very clunky and not user friendly."

How has it helped my organization?

Lead scoring has helped with the process of qualifying leads. It gives us more information to decide whether to send on to sales.

What is most valuable?

Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way.

The Email Click-Through Report is also really useful to see what CTAs are working best.

What needs improvement?

Reporting is very clunky and not user friendly.

For how long have I used the solution?

Three to five years.

What do I think about the stability of the solution?

It can certainly have its off days. Form submittal notifications in particular can be unreliable.

What do I think about the scalability of the solution?

No issues.

How are customer service and technical support?

A six out of 10. A lot of options, but can be slow.

Which solution did I use previously and why did I switch?

No.

How was the initial setup?

Not applicable.

What's my experience with pricing, setup cost, and licensing?

Not applicable.

Which other solutions did I evaluate?

Not applicable.

What other advice do I have?

Get in contact with the experts and you can get a complimentary report of how best to use it.

You also get the best results when using all its functionality together to make the most of the integrations.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user4608

Marketing at a tech company with 10,001+ employees

Feb 27, 2013

Great marketing automation tool, helpful support team, and...

Great marketing automation tool, helpful support team, and lots and lots of reporting options!

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user516564

IT Applications Specialist at a tech company with 10,001+ employees

Nov 2, 2017

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We are able to send more targeted emails more efficiently and score leads as they come in

What is most valuable?

The campaign canvas is extremely versatile, while being easy to use. Powerful online marketing campaigns, integration with data augmentation services, and more can be done with a drag-and-drop interface.

How has it helped my organization?

We are able to send more targeted emails more efficiently, score leads as they come in, and pass them to CRM after they meet certain thresholds.

What needs improvement?

Data manipulation tools are lacking.

Documentation is sketchy and often incomplete.

Getting technical answers from support is sometimes like pulling teeth.

There are the occasional performance issues.

For how long have I used the solution?

Two and a half years.

How is customer service and technical support?

A seven out of 10.

How was the initial setup?

It is something you either need experience in or need to hire professional services. Reading the manual is not enough to set it up properly.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user4608

Marketing at a tech company with 10,001+ employees

Feb 27, 2013

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Eloqua's marketing automation tool has made me a better marketer

Valuable Features:

Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing. It has an easy to use interface and campaign setup features. As a power user, I'm constantly learning new features and best practices and the Eloqua community makes it easy to connect with others and hear their stories. Eloqua has a great tech support team and is always there to help if you're having trouble with anything.

Room for Improvement:

Price can be somewhat expensive

Disclosure: I am a real user, and this review is based on my own experience and opinions.