Marketing at a media company with 51-200 employees
Great advanced marketing tool for the modern company
What is most valuable?
For what is essentially a marketing product I find that the database friendliness and ease of performing advanced functionality far outstrips anything else in this space
What needs improvement?
Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requirements
What other advice do I have?
If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Marketing at a tech vendor with 501-1,000 employees
Eloqua has had a positive impact on my company's revenue performance.
Valuable Features:
Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue.
Room for Improvement:
Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost.
Other Advice:
Eloqua is not only a highly effective MAP, it's backed by a great group of people. Support has dramatically improved, training is more comprehensive and the user community and Topliners are a huge plus compared to other players like Marketo.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Oracle Eloqua
November 2024
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Manager of Web Development with 201-500 employees
Eloqua will make you a better marketer not only through its software, but it's network of customers constantly educate eachother
Valuable Features:
E10 is a slick easy to use tool that is also robust for those automation experts. Our event manager is up almost up to speed enough to run full campaigns in only a few weeks. For the power user it has excellent SFDC digital behavior tools where sales people can monitor every move their prospects make and get notified about it. Automated nurture streams, campaign management, open API's to most major vendors with cloud connectors that drop right into their "Campaign Canvas," and much much more make this the tool to have. I worked with Aprimo for 4 years and this is far above and beyond.
Room for Improvement:
Some times new features get rolled out too soon, but the good thing is they constantly adapt to the demands of their customers.
Other Advice:
Eloqua is not just marketing automation, it is a powerful marketing network. Their community is so active with so many experts, being just a part of that is worth the money. I have become a better marketer because of the network Eloqua has provided for me.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Do you know other SFDC tools, beside Aprimo, that can be used by sales people to monitor every move their prospects make?
Marketing at a tech company with 10,001+ employees
Great marketing automation tool, helpful support team, and...
Great marketing automation tool, helpful support team, and lots and lots of reporting options!
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Marketing at a tech company with 10,001+ employees
Eloqua's marketing automation tool has made me a better marketer
Valuable Features:
Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing. It has an easy to use interface and campaign setup features. As a power user, I'm constantly learning new features and best practices and the Eloqua community makes it easy to connect with others and hear their stories. Eloqua has a great tech support team and is always there to help if you're having trouble with anything.
Room for Improvement:
Price can be somewhat expensive
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Marketing at a manufacturing company with 5,001-10,000 employees
The Eloqua community is one of the biggest assets Eloqua offers
The Eloqua community is one of the biggest assets Eloqua offers. The users share ideas as well as support. Having such an active group is a great benefit.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
What we need in today's world is smart solutions within few dollars so that those who really need it can leverage the most; Solution leveraging absolute free infrastructure on storage side, on SMTP, mobile messaging and relevant context generation, most likely as paid but available on usage basis; And you should have it in 10-20$ to start with first 1000 customers :-)
Marketing at a manufacturing company with 5,001-10,000 employees
Flexible, user friendly and great reporting module. Quick to fix bugs.
Valuable Features:
flexibility
user friendly
great reporting module
tons of features
app add-ons allow you to increase your programs and integrate with other programs
easy set-up
Room for Improvement:
There are usually bugs after updates but you know they are coming and they are very responsive to quickly fixing any issues
Other Advice:
Eloqua is a fantastic tool for managing your communication strategy and your contact strategy. It allows you to easily measure the outcome of your programs and adds validity to your marketing programs by showing the direct ROI of campaigns.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Junior Consultant at a consultancy with 11-50 employees
Highly stable and the installation was straightforward
Pros and Cons
- "The initial setup was straightforward."
- "The solution could improve by having a more user-friendly interface."
What is our primary use case?
We mainly use Oracle Eloqua for marketing, creation of assets, tracking, and reporting.
What needs improvement?
The solution could improve by having a more user-friendly interface.
In the next release, there could be better integration, use of more than one channel, and increased automation options in one platform. It would be easier to be able to do everything from one solution.
For how long have I used the solution?
I have been using Oracle Eloqua within the past 12 months.
What do I think about the stability of the solution?
The stability is really good. We have not had any problems.
How are customer service and technical support?
There needs to be more detailed help documentation.
Which solution did I use previously and why did I switch?
I have previously used another solution.
How was the initial setup?
The initial setup was straightforward.
What about the implementation team?
We use a consultant to help us do the implementation of the solution. We had a team of five that did the implementation and we have approximately two individuals that do the maintenance.
What other advice do I have?
I rate Oracle Eloqua a nine out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Updated: November 2024
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I agree. I'm not sure how, as a marketer, you can effectively execute in your role without this solution.