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HubSpot CRM vs IQVIA Orchestrated Customer Engagement comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
47
Ranking in other categories
No ranking in other categories
IQVIA Orchestrated Customer...
Ranking in CRM
42nd
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of HubSpot CRM is 2.2%, up from 2.1% compared to the previous year. The mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.
Jaemin Baek - PeerSpot reviewer
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup process is straightforward."
"The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID."
"When we cannot dedicate a lot of time to each of these, in terms of research and support, it helps us automate some small things and provides opportunities."
"HubSpot's customer service is excellent and fast."
"Stability-wise, I rate the solution a ten out of ten."
"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."
"The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."
"It's highly reliable, and the flexibility it offers is noteworthy."
"I've found the customer 360 degree view to be valuable."
 

Cons

"I believe that the navigation for sales representatives is not very good, and the tool needs improvement since it has become a mess with too much information to manage."
"HubSpot CRM should include better scanning of business cards and getting content in."
"The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."
"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."
"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."
"The solution's user interface can be simpler with features that are easy to navigate."
"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."
"They need better UX or templates to change the mood or the look and feel."
"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
 

Pricing and Cost Advice

"The cost of HubSpot CRM is less than the cost of Freshsales."
"I do not recall the particulars of the licensing fees."
"The price of the solution could improve because it is expensive."
"We use a paid version of Hubspot and we have an annual license."
"Pricing is based on the number of users."
"The pricing for this solution is user based. We're paying $39 to $45 per user."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"The pricing is reasonable."
"OCE is less expensive than Veeva, for instance."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Comms Service Provider
12%
Government
12%
Financial Services Firm
7%
Healthcare Company
30%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
Ask a question
Earn 20 points
 

Also Known As

No data available
IQVIA OCE
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Information Not Available
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