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HubSpot CRM vs IQVIA Orchestrated Customer Engagement comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
47
Ranking in other categories
No ranking in other categories
IQVIA Orchestrated Customer...
Ranking in CRM
42nd
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of HubSpot CRM is 2.2%, up from 2.1% compared to the previous year. The mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.
Jaemin Baek - PeerSpot reviewer
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very easy to use and configure HubSpot CRM."
"The ability to track revenue and complete forecasting has been the most valuable feature."
"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."
"It's highly reliable, and the flexibility it offers is noteworthy."
"The product is user-friendly for sales personnel and other salespeople."
"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."
"HubSpot CRM has the most reliable and user-friendly options."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"I've found the customer 360 degree view to be valuable."
 

Cons

"HubSpot CRM integration needs improvement."
"This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."
"I would need to try the product again to refresh my knowledge and give a recommendation."
"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."
"The scoring functionality in Salesforce is better. HubSpot CRM should improve its scoring feature."
"The only problem with HubSpot at the moment is the pricing models."
"Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability."
"The product's free version could have more integration and automation options."
"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
 

Pricing and Cost Advice

"The cost of HubSpot CRM is less than the cost of Freshsales."
"The price of the solution could improve because it is expensive."
"The pricing is reasonable."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"HubSpot CRM is affordable."
"There is a cost for the solution. However, I am not aware of the price."
"We use a paid version of Hubspot and we have an annual license."
"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"OCE is less expensive than Veeva, for instance."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Comms Service Provider
11%
Government
11%
Financial Services Firm
7%
Healthcare Company
30%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
Ask a question
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Also Known As

No data available
IQVIA OCE
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Information Not Available
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.
848,716 professionals have used our research since 2012.