HubSpot CRM vs IQVIA Orchestrated Customer Engagement comparison

HubSpot and IQVIA are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while IQVIA is ranked #42. HubSpot holds a 2.2% mindshare in CRM, compared to IQVIA’s 0.6% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of IQVIA users who would recommend it.

HubSpot CRM

Read 47 HubSpot CRM reviews

959 Views
649 Comparison Views

98% willing to recommend

IQVIA Orchestrated Customer...

Read 1 IQVIA Orchestrated Customer Engagement review

655 Views
350 Comparison Views

100% willing to recommend

HubSpot CRM

IQVIA Orchestrated Customer...

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Executive Summary

We performed a comparison between HubSpot CRM and IQVIA Orchestrated Customer Engagement based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: March 2025).

Buyer's Guide

CRM

March 2025

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Helped 844,944 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

IQVIA Orchestrated Customer...

Ranking in CRM

42nd

Average Rating

7.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of HubSpot CRM is 2.2%, up from 2.1% compared to the previous year. The mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Jaemin Baek

Dx Strategist at SK Telecom

Has 360 degree customer view but needs to improve workflow

Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We get a good overview of where everything is in the pipeline."

"The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."

"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."

"HubSpot CRM has the most reliable and user-friendly options."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"The most valuable features of HubSpot CRM are ease of use, lead generation, and follow-up leads. Additionally, there are a lot of connectors to other solutions, such as Jira and Slack. Whether it's a scrum tool or the ticketing tool, it has a connector."

"It is quite customizable if I know what I am doing."

"Stability-wise, I rate the solution a ten out of ten."

More HubSpot CRM pros

"I've found the customer 360 degree view to be valuable."

Cons

"HubSpot CRM should include better scanning of business cards and getting content in."

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."

"When the system fails to load data, the error messages are not user-friendly and can be confusing."

"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."

"The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it."

"The scoring functionality in Salesforce is better. HubSpot CRM should improve its scoring feature."

"From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients."

"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

More HubSpot CRM cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."

Pricing and Cost Advice

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"We use a paid version of Hubspot and we have an annual license."

"The pricing is reasonable."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"We are using HubSpot CRM’s free version."

"The pricing is in a midrange if you line up the marketing tools."

More HubSpot CRM pricing and cost advice

"OCE is less expensive than Veeva, for instance."

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Government

12%

Comms Service Provider

11%

Manufacturing Company

Healthcare Company

36%

Computer Software Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

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What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

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Salesforce Sales Cloud vs IQVIA Orchestrated Customer Engagement

Compared 100% of the time

More IQVIA Orchestrated Customer Engagement Competitors

Product Reports

Buyer's Guide

HubSpot CRM

March 2025

Download HubSpot CRM product report

Buyer's Guide

CRM

March 2025

IQVIA Orchestrated Customer Engagement report

Download IQVIA Orchestrated Customer Engagement product report

Also Known As

No data available

IQVIA OCE

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Orchestrated Customer Engagement (OCE) is the next generation commercial platform from IQVIA. OCE connects sales, marketing, medical and other functions to harmonize interactions with customers. This enables life sciences companies to build trust and optimize performance in a way not possible with legacy point solutions such as CRM and MCM tools.

IQVIA

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Information Not Available

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.

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