HubSpot CRM vs IQVIA Orchestrated Customer Engagement comparison

HubSpot and IQVIA are both solutions in the CRM category. HubSpot is ranked #8 with an average rating of 8.2, while IQVIA is ranked #40. HubSpot holds a 1.8% mindshare in CRM, compared to IQVIA’s 0.8% mindshare. Additionally, 97% of HubSpot users are willing to recommend the solution, compared to 100% of IQVIA users who would recommend it.

HubSpot CRM

Read 46 HubSpot CRM reviews

875 Views
598 Comparison Views

97% willing to recommend

IQVIA Orchestrated Customer...

Read 1 IQVIA Orchestrated Customer Engagement review

732 Views
381 Comparison Views

100% willing to recommend

HubSpot CRM

IQVIA Orchestrated Customer...

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Executive Summary

We performed a comparison between HubSpot CRM and IQVIA Orchestrated Customer Engagement based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM.

To learn more, read our detailed CRM Report (Updated: January 2025).

Buyer's Guide

CRM

January 2025

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Helped 831,265 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

8th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

IQVIA Orchestrated Customer...

Ranking in CRM

40th

Average Rating

7.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2025, in the CRM category, the mindshare of HubSpot CRM is 1.8%, down from 2.2% compared to the previous year. The mindshare of IQVIA Orchestrated Customer Engagement is 0.8%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Jaemin Baek

Dx Strategist at SK Telecom

Has 360 degree customer view but needs to improve workflow

Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."

"HubSpot CRM has the most reliable and user-friendly options."

"The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."

"We get a good overview of where everything is in the pipeline."

"We can track clients through the system, which is a great feature. It supports cross-functional teams."

"HubSpot's customer service is excellent and fast."

"The solution's most valuable features stem mostly from the sequencing of marketing automation."

"The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID."

More HubSpot CRM pros

"I've found the customer 360 degree view to be valuable."

Cons

"There is room for improvement in pricing. The pricing strategy that they have is way too clever."

"The initial setup could be faster as it currently takes a lot of time."

"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."

"An area to be improved in HubSpot CRM is its customization capabilities."

"A better CRM can be achieved by providing more customization features."

"There is a limitation with the integration with other tools or workflows."

"They need better UX or templates to change the mood or the look and feel."

"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."

More HubSpot CRM cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."

Pricing and Cost Advice

"The price of HubSpot CRM is expensive."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The pricing is in a midrange if you line up the marketing tools."

"We are using HubSpot CRM’s free version."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"Pricing is based on the number of users."

"There is a cost for the solution. However, I am not aware of the price."

"I do not recall the particulars of the licensing fees."

More HubSpot CRM pricing and cost advice

"OCE is less expensive than Veeva, for instance."

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Government

12%

Comms Service Provider

Educational Organization

Healthcare Company

36%

Computer Software Company

11%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly.

See all answers

What is your primary use case for HubSpot CRM?

I use HubSpot to manage leads and campaigns to attract leads, contact leads, and facilitate the first part of the sales process, such as attracting potential clients and scheduling the first meetin...

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Salesforce Sales Cloud vs IQVIA Orchestrated Customer Engagement

Compared 100% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

January 2025

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Buyer's Guide

CRM

January 2025

IQVIA Orchestrated Customer Engagement report

Download IQVIA Orchestrated Customer Engagement product report

Also Known As

No data available

IQVIA OCE

Learn More

HubSpot

IQVIA

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

Orchestrated Customer Engagement (OCE) is the next generation commercial platform from IQVIA. OCE connects sales, marketing, medical and other functions to harmonize interactions with customers. This enables life sciences companies to build trust and optimize performance in a way not possible with legacy point solutions such as CRM and MCM tools.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Information Not Available

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in CRM. Updated: January 2025.

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