HubSpot CRM vs IQVIA Orchestrated Customer Engagement comparison

HubSpot and IQVIA are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while IQVIA is ranked #42. HubSpot holds a 2.2% mindshare in CRM, compared to IQVIA’s 0.6% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of IQVIA users who would recommend it.

HubSpot CRM

Read 47 HubSpot CRM reviews

959 Views
649 Comparison Views

98% willing to recommend

IQVIA Orchestrated Customer...

Read 1 IQVIA Orchestrated Customer Engagement review

655 Views
350 Comparison Views

100% willing to recommend

HubSpot CRM

IQVIA Orchestrated Customer...

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between HubSpot CRM and IQVIA Orchestrated Customer Engagement based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: March 2025).

Buyer's Guide

CRM

March 2025

Download the complete report

Helped 845,040 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

IQVIA Orchestrated Customer...

Ranking in CRM

42nd

Average Rating

7.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of HubSpot CRM is 2.2%, up from 2.1% compared to the previous year. The mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

Read full review

Jaemin Baek

Dx Strategist at SK Telecom

Has 360 degree customer view but needs to improve workflow

Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."

"The most valuable feature is their marketing automation service and sales lead management."

"The most valuable feature of HubSpot CRM is the forms."

"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."

"It has nice features and matches our pipeline. Even in the free version, all of the features are available."

"The ability to track revenue and complete forecasting has been the most valuable feature."

"The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features."

"The solution's most valuable features stem mostly from the sequencing of marketing automation."

More HubSpot CRM pros

"I've found the customer 360 degree view to be valuable."

Cons

"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."

"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."

"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

"The product is not very scalable."

"The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."

"A better CRM can be achieved by providing more customization features."

"There is a limitation with the integration with other tools or workflows."

More HubSpot CRM cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."

Pricing and Cost Advice

"I do not recall the particulars of the licensing fees."

"Pricing is based on the number of users."

"HubSpot CRM is affordable."

"There is a cost for the solution. However, I am not aware of the price."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The price of the solution could improve because it is expensive."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"We are using HubSpot CRM’s free version."

More HubSpot CRM pricing and cost advice

"OCE is less expensive than Veeva, for instance."

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

845,040 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

18%

Government

12%

Comms Service Provider

11%

Manufacturing Company

Healthcare Company

36%

Computer Software Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

See all answers

Ask a question

Earn 20 points

Comparisons

Attio vs HubSpot CRM

Compared 29% of the time

Odoo vs HubSpot CRM

Compared 19% of the time

Acumatica vs HubSpot CRM

Compared 17% of the time

Bigin by Zoho CRM vs HubSpot CRM

Compared 14% of the time

Affinity vs HubSpot CRM

Compared 10% of the time

More HubSpot CRM Competitors

Salesforce Sales Cloud vs IQVIA Orchestrated Customer Engagement

Compared 100% of the time

More IQVIA Orchestrated Customer Engagement Competitors

Product Reports

Buyer's Guide

HubSpot CRM

March 2025

Download HubSpot CRM product report

Buyer's Guide

CRM

March 2025

IQVIA Orchestrated Customer Engagement report

Download IQVIA Orchestrated Customer Engagement product report

Also Known As

No data available

IQVIA OCE

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Orchestrated Customer Engagement (OCE) is the next generation commercial platform from IQVIA. OCE connects sales, marketing, medical and other functions to harmonize interactions with customers. This enables life sciences companies to build trust and optimize performance in a way not possible with legacy point solutions such as CRM and MCM tools.

IQVIA

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Information Not Available

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.

DOWNLOAD NOW

845,040 professionals have used our research since 2012.

See our list of best CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.