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HubSpot CRM vs Microsoft Dynamics CRM comparison

HubSpot and Microsoft are both solutions in the CRM category. HubSpot is ranked #5 with an average rating of 8.3, while Microsoft is ranked #1 with an average rating of 8.2. HubSpot holds a 1.4% mindshare in CRM, compared to Microsoft’s 3.5% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.
HubSpot CRM
Read 49 HubSpot CRM reviews
  • 1,350 Views
  • 1,283 Comparison Views
98% willing to recommend
Microsoft Dynamics CRM
Read 79 Microsoft Dynamics CRM reviews
  • 5,816 Views
  • 3,780 Comparison Views
93% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 2, 2025

Microsoft Dynamics CRM and HubSpot CRM are strong contenders in the CRM market. HubSpot CRM stands out due to its affordability, user-friendly interface, and comprehensive features, offering a significant advantage in marketing and sales automation.

Features: Microsoft Dynamics CRM offers high customizability, robust integration capabilities with the Microsoft ecosystem, and valuable customer interaction tracking. HubSpot CRM is praised for its ease of use, marketing automation, and a free version suitable for small businesses.

Room for Improvement: Microsoft Dynamics CRM faces challenges with intuitive use, mobile app optimization, and can have high customization costs. HubSpot CRM could enhance its customization options and pricing optimization for paid versions, with some users citing limitations in the free version.

Ease of Deployment and Customer Service: Microsoft Dynamics CRM has a complex backend requiring more configuration, while HubSpot CRM is simpler, requiring fewer technical resources. Microsoft Dynamics offers varied support based on subscription levels, whereas HubSpot CRM generally provides adequate customer service and easier setup.

Pricing and ROI: Microsoft Dynamics CRM is seen as expensive, especially for smaller businesses, but offers strong integration and functionality for larger enterprises justifying the cost. HubSpot CRM is more affordable, with the free version appealing to small businesses, providing positive ROI for SMEs seeking an all-in-one platform.

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To learn more, read our detailed HubSpot CRM vs. Microsoft Dynamics CRM Report (Updated: November 2025).
Buyer's Guide
HubSpot CRM vs. Microsoft Dynamics CRM
November 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.
Sentiment score
7.1
Microsoft Dynamics CRM enhances operations and efficiency, outweighing high costs with improved sales, automation, and data collection.
No quotes available
For more quotes and insights, download the HubSpot CRM report
I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.
For more quotes and insights, download the Microsoft Dynamics CRM report
 

Customer Service

Sentiment score
7.0
Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.
Sentiment score
5.6
Microsoft Dynamics CRM service receives mixed reviews; praised for responsiveness but criticized for delays and varying technical expertise.
HubSpot's customer service is excellent and fast.
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
There is always an account rep that's available, and there is a technical account rep that is available for every account.
For more quotes and insights, download the HubSpot CRM report
I would rate customer support as ten out of ten.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Sometimes the technical support for Microsoft Dynamics CRM is not qualified enough, and in some situations, we know the tool better than they do.
For more quotes and insights, download the Microsoft Dynamics CRM report
MarianaPiñeres - PeerSpot reviewerCharles Dickens - PeerSpot reviewerKartikeya Prahlad - PeerSpot reviewerreviewer2305767 - PeerSpot reviewer
DM
CK
 

Scalability Issues

Sentiment score
7.4
HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.
Sentiment score
7.4
Microsoft Dynamics CRM offers strong scalability and adaptability, despite challenges with customization and costs, enhancing sales and marketing departments.
Handling around 100 to 150 users is fine.
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
HubSpot CRM is a scalable solution.
For more quotes and insights, download the HubSpot CRM report
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
I would give it a ten out of ten for scalability.
Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.
For more quotes and insights, download the Microsoft Dynamics CRM report
KA
Kartikeya Prahlad - PeerSpot reviewerreviewer2396643 - PeerSpot reviewerreviewer2305767 - PeerSpot reviewer
DM
NavinJacob - PeerSpot reviewer
 

Stability Issues

Sentiment score
8.5
HubSpot CRM is highly stable and reliable, with minor delays not affecting its excellent performance and integration capabilities.
Sentiment score
7.8
Microsoft Dynamics CRM is stable and reliable, handling workloads well, with Azure integration enhancing resilience despite occasional peak load issues.
No quotes available
For more quotes and insights, download the HubSpot CRM report
I would rate it ten out of ten.
There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.
For more quotes and insights, download the Microsoft Dynamics CRM report
 

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.
Microsoft Dynamics CRM needs better integration, user-friendliness, expanded AI, customization, and cost-effective options for small business adaptability.
HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.
A better CRM can be achieved by providing more customization features.
The response time is slow.
For more quotes and insights, download the HubSpot CRM report
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.
For more quotes and insights, download the Microsoft Dynamics CRM report
Charles Dickens - PeerSpot reviewer
KA
PN
reviewer2305767 - PeerSpot reviewer
DM
NavinJacob - PeerSpot reviewer
 

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.
Microsoft Dynamics CRM is considered pricey, with flexible licensing but possible high costs for small to medium businesses.
No quotes available
For more quotes and insights, download the HubSpot CRM report
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
Although it is a good tool, it is costly.
For more quotes and insights, download the Microsoft Dynamics CRM report
reviewer2305767 - PeerSpot reviewer
DM
NavinJacob - PeerSpot reviewer
 

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.
Microsoft Dynamics CRM offers customizable, user-friendly features with seamless Microsoft integration, robust security, and enhances customer management and operational efficiency.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.
The feature that I find valuable is the customer 360-degree view and the marketing automation.
For more quotes and insights, download the HubSpot CRM report
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
The CRM is very fast, which is the most important aspect, and it's very handy.
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
For more quotes and insights, download the Microsoft Dynamics CRM report
MarianaPiñeres - PeerSpot reviewerCharles Dickens - PeerSpot reviewer
KA
reviewer2305767 - PeerSpot reviewerreviewer2035074 - PeerSpot reviewer
DM
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
49
Ranking in other categories
No ranking in other categories
Microsoft Dynamics CRM
Ranking in CRM
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
79
Ranking in other categories
CRM Customer Engagement Centers (2nd), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (1st)
 

Mindshare comparison

As of November 2025, in the CRM category, the mindshare of HubSpot CRM is 1.4%, down from 1.7% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 3.5%, down from 13.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM3.5%
HubSpot CRM1.4%
Other95.1%
CRM
 

Featured Reviews

Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.
Read full review
NavinJacob - PeerSpot reviewer
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.
Read full review
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Performing Arts
11%
Comms Service Provider
10%
Wholesaler/Distributor
7%
Financial Services Firm
10%
Computer Software Company
10%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise22
Large Enterprise19
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
See all answers
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
See all answers
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
See all answers
What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
See all answers
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be tricky. On the reporting side, while there are various tools for reporting, they ...
See all answers
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics CRM include task management and sales.
See all answers
 

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Product Reports

Buyer's Guide
HubSpot CRM
October 2025
HubSpot CRM reportDownload HubSpot CRM product report
Buyer's Guide
Microsoft Dynamics CRM
October 2025
Microsoft Dynamics CRM reportDownload Microsoft Dynamics CRM product report
 

Also Known As

No data available
Dynamics CRM, MS Dynamics CRM
 

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft
 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Buyer's Guide
HubSpot CRM vs. Microsoft Dynamics CRM
November 2025
Free Report: HubSpot CRM vs. Microsoft Dynamics CRM
Find out what your peers are saying about HubSpot CRM vs. Microsoft Dynamics CRM and other solutions. Updated: November 2025.
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