HubSpot CRM vs Pega CRM comparison

HubSpot and Pega are both solutions in the CRM category. HubSpot is ranked #5 with an average rating of 8.4, while Pega is ranked #16 with an average rating of 7.7. HubSpot holds a 1.6% mindshare in CRM, compared to Pega’s 0.7% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

HubSpot CRM

Read 48 HubSpot CRM reviews

1,359 Views
1,277 Comparison Views

98% willing to recommend

Pega CRM

Read 10 Pega CRM reviews

952 Views
638 Comparison Views

100% willing to recommend

HubSpot CRM

Pega CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Pega CRM and HubSpot CRM are both competing in the customer relationship management space, with HubSpot CRM having the upper hand due to its features and perceived value.

Features: Pega CRM offers advanced process automation, AI-driven insights, and robust workflows. HubSpot CRM provides intuitive contact management, email marketing tools, and extensive integration capabilities.

Room for Improvement: Pega CRM can improve its user interface, ease of use, and integration flexibility. HubSpot CRM could enhance its reporting capabilities, offer more customization options, and improve customer support channels.

Ease of Deployment and Customer Service: HubSpot CRM is known for quick deployment and high-quality customer service, while Pega CRM, though robust, often requires more time and technical expertise for deployment.

Pricing and ROI: Pega CRM has higher setup costs due to its tailored solutions but can yield high ROI for specific needs. HubSpot CRM is more affordable, offering excellent ROI with lower initial investments, attractive to businesses seeking cost-effectiveness.

To learn more, read our detailed HubSpot CRM vs. Pega CRM Report (Updated: September 2025).

Buyer's Guide

HubSpot CRM vs. Pega CRM

September 2025

Download the complete report

Helped 867,497 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pega CRM

Ranking in CRM

16th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (5th)

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of HubSpot CRM is 1.6%, down from 1.8% compared to the previous year. The mindshare of Pega CRM is 0.7%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot CRM	1.6%
Pega CRM	0.7%
Other	97.7%

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Hubspot CRM also lets you make calls and send emails directly."

"Easy to use and easy to setup CRM software, with good stability and scalability."

"The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."

"HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it. You don't need specific integrations with IT, which is very good. The learning curve for HubSpot CRM is quite easy."

"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."

"The permission system is great, so you can really decide who gets what permissions."

"It has nice features and matches our pipeline. Even in the free version, all of the features are available."

"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."

More HubSpot CRM pros

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

"It also reduces the duration per call, and it ensures a first time resolution of the issue."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"The solution is very easy to use."

"The case management feature is really valuable."

"The product's deployment phase was easy."

More Pega CRM pros

Cons

"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."

"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."

"The initial setup could be faster as it currently takes a lot of time."

"All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."

"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."

"HubSpot CRM could be flexible and customizable."

"We had a problem with the tool’s stability once."

More HubSpot CRM cons

"The UI is lagging and needs to be improved."

"The solution has room for improvement around decisional and real-time data analysis."

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"The UI should be improved."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"They should enable the data-driven streaming feature inside it."

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

More Pega CRM cons

Pricing and Cost Advice

"The pricing is in a midrange if you line up the marketing tools."

"HubSpot CRM is affordable."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"The price of HubSpot CRM is expensive."

"I do not recall the particulars of the licensing fees."

"We are using HubSpot CRM’s free version."

"We use a paid version of Hubspot and we have an annual license."

"Pricing is based on the number of users."

More HubSpot CRM pricing and cost advice

"The pricing is on the higher side."

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

"It is expensive."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Comms Service Provider

11%

Performing Arts

11%

Manufacturing Company

Financial Services Firm

26%

Computer Software Company

10%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	38
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...

See all answers

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...

See all answers

What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

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Product Reports

Buyer's Guide

HubSpot CRM

September 2025

Download HubSpot CRM product report

Buyer's Guide

Pega CRM

August 2025

Download Pega CRM product report

Also Known As

No data available

Chordiant

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

The State of Maine, Aegis, Aegon, AIG Japan, ING

Buyer's Guide

HubSpot CRM vs. Pega CRM

September 2025

Free Report: HubSpot CRM vs. Pega CRM

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