HubSpot CRM vs Pega CRM comparison

HubSpot and Pega are both solutions in the CRM category. HubSpot is ranked #8 with an average rating of 8.2, while Pega is ranked #19 with an average rating of 7.9. HubSpot holds a 1.8% mindshare in CRM, compared to Pega’s 1.3% mindshare. Additionally, 97% of HubSpot users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

HubSpot CRM

Read 46 HubSpot CRM reviews

875 Views
598 Comparison Views

97% willing to recommend

Pega CRM

Read 10 Pega CRM reviews

528 Views
403 Comparison Views

100% willing to recommend

HubSpot CRM

Pega CRM

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Executive SummaryUpdated on Dec 19, 2024

Pega CRM and HubSpot CRM are both competing in the customer relationship management space, with HubSpot CRM having the upper hand due to its features and perceived value.

Features: Pega CRM offers advanced process automation, AI-driven insights, and robust workflows. HubSpot CRM provides intuitive contact management, email marketing tools, and extensive integration capabilities.

Room for Improvement: Pega CRM can improve its user interface, ease of use, and integration flexibility. HubSpot CRM could enhance its reporting capabilities, offer more customization options, and improve customer support channels.

Ease of Deployment and Customer Service: HubSpot CRM is known for quick deployment and high-quality customer service, while Pega CRM, though robust, often requires more time and technical expertise for deployment.

Pricing and ROI: Pega CRM has higher setup costs due to its tailored solutions but can yield high ROI for specific needs. HubSpot CRM is more affordable, offering excellent ROI with lower initial investments, attractive to businesses seeking cost-effectiveness.

To learn more, read our detailed HubSpot CRM vs. Pega CRM Report (Updated: January 2025).

Buyer's Guide

HubSpot CRM vs. Pega CRM

January 2025

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Helped 831,265 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

8th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pega CRM

Ranking in CRM

19th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th)

Mindshare comparison

As of January 2025, in the CRM category, the mindshare of HubSpot CRM is 1.8%, down from 2.2% compared to the previous year. The mindshare of Pega CRM is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best feature in HubSpot CRM for us is the custom objects that we integrated. This allows us to include more information on the contact profile, company profile, and other details, making it easier for our staff to have all the necessary information before contacting our customers.Additionally, having all this information in a centralized place is highly beneficial for us."

"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."

"Hubspot CRM also lets you make calls and send emails directly."

"HubSpot is one of the best tools that is free, helping me start quickly."

"The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements."

"The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."

More HubSpot CRM pros

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

"It also reduces the duration per call, and it ensures a first time resolution of the issue."

"The solution is very easy to use."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

"The product's deployment phase was easy."

"The case management feature is really valuable."

More Pega CRM pros

Cons

"The product is not very scalable."

"HubSpot CRM integration needs improvement."

"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."

"The initial setup could be faster as it currently takes a lot of time."

"A better CRM can be achieved by providing more customization features."

"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."

"The product's free version could have more integration and automation options."

More HubSpot CRM cons

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"The solution has room for improvement around decisional and real-time data analysis."

"They should enable the data-driven streaming feature inside it."

"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."

"The UI should be improved."

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

More Pega CRM cons

Pricing and Cost Advice

"I do not recall the particulars of the licensing fees."

"HubSpot CRM is affordable."

"The price of HubSpot CRM is expensive."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"We use a paid version of Hubspot and we have an annual license."

"The pricing is in a midrange if you line up the marketing tools."

"The price of the solution could improve because it is expensive."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

More HubSpot CRM pricing and cost advice

"The pricing is on the higher side."

"It is expensive."

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Government

12%

Comms Service Provider

Educational Organization

Financial Services Firm

26%

Computer Software Company

14%

Real Estate/Law Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly.

See all answers

What is your primary use case for HubSpot CRM?

I use HubSpot to manage leads and campaigns to attract leads, contact leads, and facilitate the first part of the sales process, such as attracting potential clients and scheduling the first meetin...

See all answers

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...

See all answers

What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

See all answers

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Product Reports

Buyer's Guide

HubSpot CRM

January 2025

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Buyer's Guide

Pega CRM

January 2025

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Also Known As

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Chordiant

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HubSpot

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Pega

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

The State of Maine, Aegis, Aegon, AIG Japan, ING

Buyer's Guide

HubSpot CRM vs. Pega CRM

January 2025

Free Report: HubSpot CRM vs. Pega CRM

Find out what your peers are saying about HubSpot CRM vs. Pega CRM and other solutions. Updated: January 2025.

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