We performed a comparison between Salesforce Marketing Cloud and SugarCRM Platform based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"It is easy to use."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"The solution is user-friendly."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable aspect of this solution is its low cost."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"The technicality of the solution can be streamlined."
"This solution could be more user-friendly."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"I've noticed on one-to-one leads, the customer objection option is not available."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"You cannot include all your entities under one instance at the moment."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"I would like to see more integration on a mobile platform in the next release."
Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews while SugarCRM Platform is ranked 7th in Marketing Automation with 11 reviews. Salesforce Marketing Cloud is rated 8.4, while SugarCRM Platform is rated 7.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SugarCRM Platform is most compared with Salesforce Sales Cloud. See our Salesforce Marketing Cloud vs. SugarCRM Platform report.
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