IBM Watson Campaign Automation vs Marketo comparison

IBM Watson Campaign Automation
Read 1 IBM Watson Campaign Automation review
  • 379 Views
  • 188 Comparison Views
100% willing to recommend
Marketo
Read 22 Marketo reviews
  • 2,879 Views
  • 2,281 Comparison Views
95% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between IBM Watson Campaign Automation and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

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Buyer's Guide
Marketing Automation
May 2024
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Helped 787,061 peers since 2012
 

Categories and Ranking

IBM Watson Campaign Automation
Ranking in Marketing Automation
14th
Average Rating
7.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Marketo
Ranking in Marketing Automation
3rd
Average Rating
8.4
Number of Reviews
22
Ranking in other categories
Marketing Management (5th)
 

Featured Reviews

it_user701487 - PeerSpot reviewer
Jul 12, 2017
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
Valuable features include creating and using defined templates with logos, and the ease of importing lists I would like to see reporting capabilities and graphing reports. We have used this solution for over eight years. There were no issues with stability. We have a relatively set audience,…
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MrinalSharma - PeerSpot reviewer
May 15, 2024
User-friendly, good fit for mid-scale businesses, gives you smart campaigns, and it also has an engagement map
Marketo is user-friendly. It gives you smart campaigns, and it also has an engagement map now. It's easy to see which campaign is calling which campaign. It was kind of difficult before, but now it's easy, just like HubSpot or Pardot, where you can have a chain-like structure connecting one to another. The engagement map provides that now. In terms of email, it's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers. They are fully responsive emails. So if they are not touching anything on the template, it's pretty good and handy. In terms of that, Pardot or HubSpot don't provide that functionality. The engagement map was an area that needed improvement. Earlier, if you were creating multiple programs, it was difficult to see how they connected to different campaigns. The engagement map helps visualize that, so that's a good improvement. They have also introduced dynamic chat. Earlier, we had to use third-party tools. They have been creating and introducing new sub-apps that are easy to integrate with Marketo. So they are doing that. For example, using Bizible, we can also track the source. It's pretty handy in Marketo.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

Information not available
"Marketo is used a lot because it's cheaper and preferred by many firms."
"The licensing cost usually depends on the users."
"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"The solution is expensive compared to others."
"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
"The pricing is not cheap, but it's not that expensive either."
"The initial pricing was excellent, but the pricing for renewals is not as good."
More Marketo pricing and cost advice
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
21%
Financial Services Firm
14%
Manufacturing Company
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
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What needs improvement with Marketo?
Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited.
See all answers
What is your primary use case for Marketo?
I basically use it for email marketing. I track the performance of campaigns and get customer feedback. It's for sending regular lead nurturing emails as well as promotional emails. We also integra...
See all answers
 

Comparisons

HubSpot Marketing Hub vs IBM Watson Campaign Automation Logo
HubSpot Marketing Hub vs IBM Watson Campaign Automation
Compared 100% of the time
More IBM Watson Campaign Automation Competitors
Salesforce Marketing Cloud vs Marketo Logo
Salesforce Marketing Cloud vs Marketo
Compared 39% of the time
Oracle Eloqua vs Marketo Logo
Oracle Eloqua vs Marketo
Compared 20% of the time
HubSpot Marketing Hub vs Marketo Logo
HubSpot Marketing Hub vs Marketo
Compared 19% of the time
Microsoft Dynamics CRM vs Marketo Logo
Microsoft Dynamics CRM vs Marketo
Compared 5% of the time
Pardot vs Marketo Logo
Pardot vs Marketo
Compared 5% of the time
More Marketo Competitors
 

Product Reports

Buyer's Guide
Marketing Automation
May 2024
IBM Watson Campaign Automation reportDownload IBM Watson Campaign Automation product report
Buyer's Guide
Marketo
May 2024
Marketo reportDownload Marketo product report
 

Also Known As

IBM Marketing Cloud, IBM SilverPop
No data available
 

Learn More

IBM
Adobe
 

Overview

IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

 

Sample Customers

The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Buyer's Guide
Marketing Automation
May 2024
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