We performed a comparison between Salesforce Marketing Cloud and SAP CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Salesforce allows for the integration of different data sources."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The solution is user-friendly."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"This is a very powerful and scalable solution."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"Offers many great features and is intuitive."
"SAP CRM is very fast, providing accurate information and good results."
"The solution is highly scalable."
"The platform is highly scalable."
"The primary use case for us is lead creation and data management."
"SAP CRM has a good performance."
"SAP CRM's most valuable at a branch level."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"The UA could be better designed for a mobile connection."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"This solution could be more user-friendly."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
"They should improve the design to make it more appealing to users."
"The interface could be improved."
"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."
"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."
"CRM is costlier than its competitors."
"The solution is slow."
Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews while SAP CRM is ranked 4th in Marketing Management with 40 reviews. Salesforce Marketing Cloud is rated 8.4, while SAP CRM is rated 7.6. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM and Oracle CRM. See our SAP CRM vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
