6sense vs The Graph comparison

6sense helps B2B marketers to understand the complexity of being an Account Based Marketers (ABM) buyer. It provides the following Platforms:

• ABM Analytics For Marketing - Uncover Demand, it uncovers the buying intent across every channel, from 1st party campaigns to anonymous Dark Funnel intent.
• ABM Digital Campaigns - Accelerate Demand, it is armed with account-based buyer journey insight, display advertising, marketing automation integration, and tools to create the segment for any campaign.
• In-Market Insights For Sales - Capture Demand, it turns the intent into revenue by enabling your sales organization to capture demand at exactly the right time. AI-powered account and lead scoring can help you convert both inbound and outbound efforts.

The Graph is a customer data platform fueled by 30+ of the best third-party B2B data sources around. By analyzing account hierarchies and tens of thousands of buying signals The Graph accurately validates data, performs predictive lead to account matching, and scores your third-party data. Add your first-party data to complete the picture and then filter and segment your data using demographic, firmographic, intent scores and more. With Leadspace, your sales team will have a crystal clear view of your Total Addressable Market.