Real-time app analytics to measure and drive performance
Bringing users to your app is a critical step, but the real challenge is retaining and converting them. Integrating mobile app analytics into your marketing yields endless insight: understand your users and their intent, and make intelligent marketing and product decisions that boost conversion, retention and lifetime value.
IBM Planning Analytics is an integrated planning solution that uses AI to automate planning, budgeting, and forecasting and drive more intelligent workflows.
Built on TM1, IBM’s powerful calculation engine, this enterprise performance management tool allows you to transcend the limits of manual planning and become the Analytics Hero your business needs. Quickly and easily drive faster, more accurate plans for FP&A, sales, supply chain and beyond.
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