Qualtrics XM Platform is essential for managing customer and employee experiences through surveys and feedback. It supports market research, employee engagement, and education across industries, facilitated by intuitive survey and data analysis tools.
Organizations efficiently use Qualtrics XM Platform to gather and analyze feedback for enhancing customer and employee experiences. The platform supports a range of applications from customer satisfaction, NPS, and website interaction to employee engagement and market research. Prebuilt integrations and AI-driven insights facilitate data collection and analysis, allowing departments to focus on productivity and content effectiveness. Despite its flexibility, some users note challenges with survey dynamics, data migration, and integration, highlighting potential areas for improvement.
What are the key features of Qualtrics XM Platform?
- Survey Creation: Offers a user-friendly drag-and-drop interface for easy survey building.
- Integration: Provides prebuilt integrations to enhance actionable feedback collection.
- Text iQ: Delivers advanced text analysis to detect sentiments.
- AI-driven Insights: Enables effortless data collection and analysis.
- Flexible Workflows: Integrates seamlessly with CRM tools to automate workflows.
- Real-time Dashboards: Offers visual data representation to simplify decision-making.
What ROI and benefits should users focus on in reviews?
- Ease of Use: Simplifies complex survey tasks for non-IT personnel.
- Data Visualization: Provides real-time insights for strategic planning.
- HR Enhancements: Improves HR processes through automated notifications.
- Survey Logic: Allows customization to fit diverse needs.
In industries like retail, finance, and education, Qualtrics facilitates data collection through customizable surveys and dashboards. Retailers analyze feedback on purchases, financial institutions assess call center productivity, and educators explore student engagement. The platform's adaptability supports diverse industry needs, despite the need for enhancements in certain features.
Survata is Brand Intelligence Platform that is a Technology-driven research for every business decision. It offers the following solutions:
- Ad Research Solutions, enable marketers and agencies to get the most out their advertising budgets. Being a technology-driven research company, Survata can provide actionable insights in real-time, allowing advertisers to make changes concurrently with the campaign from pre-testing creative concepts to measuring brand lift after a campaign.
- Customer Research Solutions, it allows brands and eCommerce companies to get a better understanding of their online customers. Traditionally, brands had to use obtrusive pop-up survey interstitials or mass emails seeing low take-rates and biased answers. With Survata's tech-driven research methods, survey user's consumers across the internet anonymously. Users can also tag a consumer based on an online action (e.g. visiting a page, filling out a form, filling a shopping cart, etc.) and interview them later.
- Market Research Solutions, measures consumer and industry trends in real time.
