We compared SAP CRM and HubSpot CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: SAP CRM is valued for its customization options, lead management capabilities, integration features, and native integration with SAP ERP. HubSpot CRM is commended for its online content creation features as well as its robust marketing and segmentation capabilities.
Room for Improvement: SAP CRM needs improvements in its mobile interface, data visibility, and integration. HubSpot CRM could improve its integration, task tracking, and contact management.
Service and Support: SAP CRM's customer service and support have received mixed feedback. HubSpot CRM received positive feedback for its proactive and helpful support, but some users reported unresolved issues.
Ease of Deployment: The setup process for SAP CRM can be complicated and time-consuming, requiring customization and a specialized team. HubSpot CRM is considered easy to set up and adapt to companies of varying sizes without difficulty. However, some users say it took a long time.
Pricing: SAP CRM is seen as costly, and some users have said it isn’t worth the money. HubSpot CRM provides flexible pricing options, but some users noted that it may not be affordable for small businesses.
ROI: Some reviewers have reported that they realized an ROI from SAP CRM within three to five years. HubSpot CRM provides flexible pricing options, but some users noted that it may not be affordable for small businesses.
Comparison Results: SAP CRM is commended for its integration with SAP ERP, but the solution is considered costly and hard to deploy. Users like HubSpot SRM for its marketing features and attentive customer service, but the solution could improve its integration with other solutions and lower its price to make it more affordable for small businesses.
"The solution's greatest value lies in its online capability in terms of web content creation."
"The setup is very easy."
"HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it. You don't need specific integrations with IT, which is very good. The learning curve for HubSpot CRM is quite easy."
"The reporting is very flexible."
"The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."
"The most valuable features of HubSpot CRM are ease of use, lead generation, and follow-up leads. Additionally, there are a lot of connectors to other solutions, such as Jira and Slack. Whether it's a scrum tool or the ticketing tool, it has a connector."
"What I like most about HubSpot CRM is the ability to track how an interaction goes along the pipeline. I also like that you can use HubSpot CRM to schedule when you want a particular email to go out. Another valuable feature of the solution is having all your client information in a consolidated database."
"The feature that is beneficial from HubSpot CRM is business intelligence."
"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."
"SAP is very easy to use."
"The stability is good."
"Its scalability is good."
"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
"The tool is easy to use."
"The most valuable feature is lead management and integration."
"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."
"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."
"HubSpot CRM could improve in integration with other solutions."
"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."
"HubSpot CRM should include better scanning of business cards and getting content in."
"The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."
"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."
"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."
"The pricing could improve."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"They should improve the design to make it more appealing to users."
"SAP must provide a demo system for the customers."
"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
"CRM is costlier than its competitors."
"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."
HubSpot CRM is ranked 7th in CRM with 39 reviews while SAP CRM is ranked 4th in CRM with 40 reviews. HubSpot CRM is rated 8.2, while SAP CRM is rated 7.6. The top reviewer of HubSpot CRM writes "Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". HubSpot CRM is most compared with Attio, Odoo, Acumatica, Bitrix24 and monday.com, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Zoho CRM. See our HubSpot CRM vs. SAP CRM report.
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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.