We performed a comparison between HubSpot Marketing Hub and Oracle CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Very user-friendly."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"There are customizable templates and we can easily make the templates more dynamic."
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"The product has the most valuable enterprise features."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"It's my understanding that the initial setup is a straightforward process."
"Oracle CRM helped us better understand the customer journey."
"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"CRM's performance is good, we've never faced any issues with it."
"We are most comfortable with the user interface that Oracle CRM has, it is very good."
"It's very easy to find any customer-related data."
"Case management, incident management, and request management features are valuable."
"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"There are issues with the consistency of notifications."
"HubSpot’s scoring is not good."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"It’s complex to customize the tool."
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"The licensing is expensive."
"The cost can be a bit more expensive compared to other options."
"The performance could be better."
"Customization is an area in the solution that takes too much time. So, it needs to be improved."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Oracle CRM is ranked 5th in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle CRM is rated 8.0. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle CRM writes "The solution is easy to deploy, scalable, and stable". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, IBM Watson Campaign Automation and Zeta Marketing Platform, whereas Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud. See our HubSpot Marketing Hub vs. Oracle CRM report.
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