HubSpot Marketing Hub vs Oracle CRM comparison

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HubSpot Logo
3,242 views|1,976 comparisons
89% willing to recommend
Oracle Logo
316 views|238 comparisons
91% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between HubSpot Marketing Hub and Oracle CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed HubSpot Marketing Hub vs. Oracle CRM Report (Updated: May 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Very user-friendly.""The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers.""Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side.""There are customizable templates and we can easily make the templates more dynamic.""HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality.""The product has the most valuable enterprise features.""We are now able to manage and measure content (blogs, CTAs, and landing pages).""It's my understanding that the initial setup is a straightforward process."

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"Oracle CRM helped us better understand the customer journey.""During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing.""The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution.""CRM's performance is good, we've never faced any issues with it.""We are most comfortable with the user interface that Oracle CRM has, it is very good.""It's very easy to find any customer-related data.""Case management, incident management, and request management features are valuable.""The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."

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Cons
"The solution does not enable one to know with certainty if another opened an email he had sent.""They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.""They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details.""There are issues with the consistency of notifications.""HubSpot’s scoring is not good.""It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users.""Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it.""The search and questions aren't as intuitive as I would expect from a platform like this."

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"It’s complex to customize the tool.""Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays.""I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork.""Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round.""The licensing is expensive.""The cost can be a bit more expensive compared to other options.""The performance could be better.""Customization is an area in the solution that takes too much time. So, it needs to be improved."

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Pricing and Cost Advice
  • "Have sufficient content before signing up for the 30-day trial."
  • "We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
  • "I believe an individual license costs $50 per month."
  • "HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
  • "The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
  • "HubSpot Marketing Hub is less expensive than one of its competitors."
  • "HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
  • "At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
  • More HubSpot Marketing Hub Pricing and Cost Advice →

  • "It is not cheap. It is more suitable for big companies."
  • "We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
  • "We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
  • "There are licenses needed to use this solution and they are managed by our product team."
  • "Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."
  • "The licensing is on a yearly basis."
  • "The cost of a license with support is slightly higher than a regular license."
  • "The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
  • More Oracle CRM Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
    Top Answer:In terms of drawbacks, I've found that HubSpot Marketing Hub lacks in-depth analytics and reporting features and managing contacts and lists can be confusing for new users. There is a need for better… more »
    Top Answer:We mainly use HubSpot Marketing Hub for creating email marketing campaigns, which it's pretty effective at. We've integrated HubSpot with IBM on the CRM side to gather client details from our R… more »
    Top Answer:The product’s pricing is very high. I rate the pricing an eight out of ten.
    Top Answer:Improvements are required around the microservices offered by the product. Improvements are needed in the new kind of microservices of the product. With Oracle CRM, the way you develop the integration… more »
    Ranking
    2nd
    Views
    3,242
    Comparisons
    1,976
    Reviews
    13
    Average Words per Review
    400
    Rating
    8.3
    5th
    Views
    316
    Comparisons
    238
    Reviews
    15
    Average Words per Review
    372
    Rating
    7.7
    Comparisons
    Also Known As
    Market2Lead
    Learn More
    Overview
    HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

    On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

    Sample Customers
    Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
    Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
    Top Industries
    REVIEWERS
    Marketing Services Firm25%
    Media Company19%
    Educational Organization6%
    Computer Software Company6%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company5%
    Real Estate/Law Firm2%
    Retailer2%
    REVIEWERS
    Comms Service Provider17%
    Financial Services Firm17%
    Government17%
    Manufacturing Company11%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Financial Services Firm11%
    Government8%
    University8%
    Company Size
    REVIEWERS
    Small Business68%
    Midsize Enterprise14%
    Large Enterprise19%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise75%
    Large Enterprise14%
    REVIEWERS
    Small Business40%
    Midsize Enterprise6%
    Large Enterprise54%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise13%
    Large Enterprise64%
    Buyer's Guide
    HubSpot Marketing Hub vs. Oracle CRM
    May 2024
    Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle CRM and other solutions. Updated: May 2024.
    771,157 professionals have used our research since 2012.

    HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Oracle CRM is ranked 5th in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle CRM is rated 8.0. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle CRM writes "The solution is easy to deploy, scalable, and stable". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, IBM Watson Campaign Automation and Zeta Marketing Platform, whereas Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud. See our HubSpot Marketing Hub vs. Oracle CRM report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.