We performed a comparison between Microsoft Dynamics CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Microsoft Dynamics CRM has a very nice UI, and is very easy to use. It's easy to install, has a lot of features, and provides good technical support."
"The most valuable feature of Microsoft Dynamics CRM is its ease of use."
"The solution is stable."
"Technical support is completely good."
"The most valuable feature of Microsoft Dynamics CRM is the campaign feature."
"The stability is excellent."
"The initial setup is pretty straightforward."
"It is good for sales and service maintenance. It has various integration tools."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"It is a great solution. I like its stability, scalability, and performance."
"We have found the solution to be scalable."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"This is a very powerful and scalable solution."
"We use this solution for reporting, pipeline generation, and forecasting."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"The solution could improve by having better integration documentation."
"This is a good tool, but if you don't have experience using a CRM solution, there are a lot of things you'll need to learn. This tool needs to be more user-friendly."
"It would be better if it were more secure."
"The solution should improve the user experience in the process of creating and activating offers."
"Microsoft Dynamics CRM's customer support could be improved as tickets usually take a long time to resolve."
"My company's biggest challenge with Microsoft Dynamics CRM is wanting to market solely to leads without having to create a contact and link the contact to the lead. From a marketing standpoint, there's room for improvement in the lead process of Microsoft Dynamics CRM."
"The price of Microsoft Dynamics CRM could improve."
"Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."
"Managing large volumes of data takes too long."
"The product could use a little bit of BI in the sense of rule-based building."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"The solution can be difficult to set up for non-technical individuals."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Microsoft Dynamics CRM is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Pega CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Adobe Campaign. See our Microsoft Dynamics CRM vs. Salesforce Marketing Cloud report.
See our list of best Marketing Management vendors.
We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
