The most valuable feature is the ease of development in MicroStrategy. For example, we can treat URLs as objects, which is very easy to use for end-users, business analysists, or other professionals. Anyone can find it very easy to develop. The number and type of different settings that can be used for optimizing pulled data are valuable. For example, if a report is taking a lot of time to retrieve data from the database, there are settings in MicroStrategy that we can change to help. As a BI tool, it is helpful in finding different templates for the users and using the same standard operating procedures on how to operate different pulls and micro strategies.