The data from a mobile attribution partner provides the necessary insight into a user’s entire journey: how they arrived at your app, how they interact with it, and how those behaviors and patterns compare and differ across cohorts. Mobile attribution ties each user to the ad they interact with, giving you full transparency for your media performance across multiple advertising channels in one unified platform. Use this conversion data for in-depth analysis that optimizes your app marketing to drive significant and sustainable growth.
| Product | Mindshare (%) |
|---|---|
| Adjust Attribution | 17.4% |
| Google Analytics 360 | 22.6% |
| Visual IQ Intelligence Suite | 16.6% |
| Other | 43.4% |
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