Astute Social combines social listening, analytics, publishing, audience engagement, and ad management into a single platform. The software uses natural language processing and sentiment analysis to discern which posts are "noise" and which posts merit your attention.Astute Social integrates with Astute's CRM, ePowerCenter, and other third-party CRM systems to enable customer service agents to provide social care using the same interface as traditional channels. Customers receive a response through their preferred channel, and interactions are tracked in the CRM. This creates a consistent customer experience while making it easier for agents to manage multiple communication channels.The social listening functionality also surfaces customer insights, market trends, and competitor activities, and uses sentiment analysis and real-time monitoring to drive customer understanding and inform product development and campaign decisions. In addition to crawling major social networks, Astute Social's auto-discovery feature alerts users to other sites where relevant brand discussions are happening.
Astute Social mindshare
As of February 2025, the mindshare of Astute Social in the Social Media Management Solutions category
stands at 0.7%, down from 1.0% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Social Media Management Solutions
Astute Social customers
Domino's, Land O'Lakes, McCormick & Co., B&G Foods, Bush Brothers & Company
