BigQuery is a PaaS solution. There's only one version available on Google Cloud. Because it's deployed on cloud, it will update automatically.
Deputy General Manager at a tech vendor with 10,001+ employees
Gave us 27% performance improvement and reduced costs by about 17%
Pros and Cons
- "There are some performance features like partitioning, which you can do based on an integer, and it improves the performance a lot."
- "With other columnar databases like Snowflake, you can actually increase your VM size or increase your machine size, and you can buy more memory and it will start working faster, but that's not available in BigQuery. You have to actually open a ticket and then follow it up with Google support."
What is our primary use case?
What is most valuable?
If I'm collaborating with Google Data Cloud, I can use the cache, and I don't have to pay again and again. There are some performance features like partitioning, which you can do based on an integer, and it improves the performance a lot. There's also the Array function. You can also enable Spark on BigQuery, which is actually faster than any other Spark. If you use Dataproc, Spark on BigQuery is much faster.
Spark will actually eliminate the usage of a lot of Adobe legacy things. It will act as a Spark SQL.
It is not that cost-friendly, but it is very performance-friendly. There are also machine learning features.
What needs improvement?
For example, if I have a query, and I have done everything to improve it, the query will still take 15 minutes. With other columnar databases like Snowflake, you can actually increase your VM size or increase your machine size, and you can buy more memory and it will start working faster, but that's not available in BigQuery. You have to actually open a ticket and then follow it up with Google support.
For how long have I used the solution?
I have been using this solution for two and a half years.
Buyer's Guide
BigQuery
February 2025
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Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: February 2025.
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What do I think about the stability of the solution?
BigQuery is very stable. It is getting used a lot.
What do I think about the scalability of the solution?
It is definitely scalable. You do not have to do any configurations. It will be able to handle petabytes of data.
How are customer service and support?
Technical support is excellent. It is Google, and they always provide the best. We haven't needed to contact Google for BigQuery specifically, but I have contacted Google support for other things and they were pretty responsive.
Which solution did I use previously and why did I switch?
I have experience with Snowflake.
What was our ROI?
I was working on a project where we were building systems and loading the data manually. Once we moved to BigQuery, we saw ROI in terms of cost savings. We saw 27% performance improvement in most of our queries. Our total costs were reduced by about 17%. In terms of cost and time, we were able to save effort.
There was some learning and training involved, which lasted six months, so we saw the real ROI after a year.
What other advice do I have?
I would rate this solution 8 out of 10.
My advice is to first identify your use case. If you have Google Cloud then you have two databases to compare, BigQuery and Snowflake. BigQuery is typically used to analyze petabytes of data. If you're looking for transitional query, then you should have a different system. BigQuery cannot handle unstructured data, so that is one thing you have to think about.
In terms of latency, if you want single-digit millisecond latency then BigQuery is not good. It is very fast, but if you want single-digit millisecond latency, then you probably have to go to a no-SQL database solution.
My suggestion is to analyze your use case and then map it with the BigQuery features.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
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SAP Engineer at a retailer with 1-10 employees
Efficiently handle high data workloads while minimizing dependency on external support
Pros and Cons
- "The most valuable aspect of BigQuery is its ability to handle high data workloads without causing friction with our online systems."
- "Sometimes, support specialists might not have enough experience or business understanding, which can be an issue."
What is our primary use case?
We use BigQuery at our organization to access daily transactional data from our POS solutions, which are used to sell products to our clients. We gather the most essential information for our clients and upload it to our data lake using BigQuery.
How has it helped my organization?
We gather the most essential information for our clients and upload it to our data lake using BigQuery. At the end of the month, we have sufficient information in our data lake to generate legal reports, balances, and reconciliations with partners.
What is most valuable?
The most valuable aspect of BigQuery is its ability to handle high data workloads without causing friction with our online systems. We can obtain significant amounts of data, which is critical, even if it's not in real-time.
Additionally, we can solve small issues while working with the platform, and it's rare that we need external support.
What needs improvement?
Sometimes, support specialists might not have enough experience or business understanding, which can be an issue. They might have basic knowledge but lack specific insights related to the specific configuration or context required by the client.
How are customer service and support?
Google's customer service is good but not the best. They receive a score of eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
Setting up BigQuery is not difficult. Although I do not directly handle this aspect, my team appears comfortable with it and does not encounter major issues requiring outside assistance.
What other advice do I have?
I rate BigQuery nine out of ten. I recommend it to others and have used it in various situations over the years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Last updated: Nov 28, 2024
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BigQuery
February 2025
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Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: February 2025.
837,501 professionals have used our research since 2012.
Data Engineer at a wellness & fitness company with 51-200 employees
Efficient data warehouse solution for analytics and large-scale data processing with exceptional speed and user-friendly interface
Pros and Cons
- "The interface is what I find particularly valuable."
- "It would be beneficial to integrate additional tools, particularly from a business intelligence perspective."
What is our primary use case?
In our workflow, we initiate the process by fetching data, followed by a preprocessing step to refine the data. We establish pipelines for seamless data flow. The ultimate objective is to transfer this processed data into BigQuery tables, enabling other teams, such as analytics or machine learning, to easily interpret and utilize the information for various purposes, whether it's gaining insights or developing models.
How has it helped my organization?
The primary advantages include its speed, especially when dealing with large datasets or big data. It proves exceptionally useful in handling substantial amounts of data efficiently. A notable benefit is the ability to preview data without executing full queries, saving time and allowing for quick insights. This feature eliminates the need to run extensive queries solely for data preview purposes, streamlining the overall workflow.
What is most valuable?
The interface is what I find particularly valuable. When crafting queries, it offers estimations on data usage, providing a helpful indication of resource consumption. This predictive capability adds an extra layer of convenience, making the querying process more insightful and efficient.
What needs improvement?
It would be beneficial to integrate additional tools, particularly from a business intelligence perspective. For instance, incorporating machine learning capabilities could enable users to automatically generate SQL queries.
For how long have I used the solution?
I have been working with it for over a year now.
What do I think about the stability of the solution?
I find it to be generally high and satisfactory. However, there is a notable issue we've encountered regarding query limitations at the organization level.
What do I think about the scalability of the solution?
It is scalable up to a certain point. There seems to be a restriction on the number of queries one can run, for example, being limited to processing ten terabytes of queries. Exceeding this limit results in an inability to run additional queries, posing a potential challenge. Resolving this limitation could contribute to a smoother user experience. Currently, the user base exceeds two hundred individuals.
Which solution did I use previously and why did I switch?
We used Google Cloud Storage, IAM, AWS (specifically VPC), and instances from both AWS and Google Cloud Platform. Regarding comparison with other solutions, particularly AWS, there are notable observations. AWS, being introduced earlier, appears to have more extensive features compared to Google Cloud Platform (GCP). AWS enjoys the advantage of having a more established history, resulting in robust support from their team. It offers a more comprehensive platform with a broader range of features, and its pricing structure appears to be more favorable.
How was the initial setup?
The challenging part lies in the initial setup of the project, especially when integrating with project management tools. When establishing a project on the Google Cloud Platform, you need to navigate through various resources.
What about the implementation team?
Setting up the account, whether at an individual or organizational level, involves providing necessary information, including credit card details for billing purposes. Once the account is set up, accessing resources like Cloud Storage or BigQuery becomes straightforward within the Google Cloud Platform.
What other advice do I have?
For those venturing into cloud platforms, especially at an individual level, I would recommend considering AWS. Given its longer establishment in the industry, many companies utilize AWS. Additionally, both AWS and GCP offer free tiers for new users, but AWS extends this benefit to one year, while GCP limits it to three months. At the organizational level, AWS tends to provide more extensive features compared to GCP, making it a preferable choice. Overall, I would rate it eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
IT Consultant at 18months
A serverless, scalable and cost-efficient data warehouse solution with seamless integration, real-time analytics, and advanced machine-learning capabilities
Pros and Cons
- "It stands out in efficiently handling internal actions without the need for manual intervention in tasks like building cubes and defining final dimensions."
- "The primary hurdle in this migration lies in the initial phase of moving substantial volumes of data to cloud-based platforms."
What is our primary use case?
We have a cloud solution that runs in a centralized mode for a few hundred senior managers who require diverse reports, ranging from daily operational details to more substantial analyses, such as sales trends, movie ticket sales clustering, and reporting.
What is most valuable?
The flexibility of its serverless architecture is advantageous in handling the variable nature of our workloads. Instead of relying on a fixed database cluster with constant costs, it allows you to pay for the resources you consume during peak times. This on-demand pricing model appears to be more cost-effective, particularly when dealing with occasional heavy queries that involve analyzing billions of data points, such as ticket sales for millions of movies. The ability to scale internally using Kubernetes adds another layer of flexibility to our setup, allowing us to adapt to varying demands efficiently. Its fast response times during peak usage make it a suitable choice for our dynamic and variable data processing needs. I appreciate its impressive optimization and automation features, observed during small-scale tests. It stands out in efficiently handling internal actions without the need for manual intervention in tasks like building cubes and defining final dimensions.
What needs improvement?
The primary hurdle in this migration lies in the initial phase of moving substantial volumes of data to cloud-based platforms. This becomes even more pronounced when dealing with terabytes of data. Uploading data to cloud services requires careful consideration and optimization to ensure a smooth and efficient migration, especially when dealing with large datasets.
For how long have I used the solution?
I started using it recently.
What do I think about the scalability of the solution?
It inherently manages scalability with its auto-scaling capabilities. The ability to dynamically adjust resources based on demand is a key factor in optimizing performance and ensuring that our system can handle varying workloads efficiently. We operate as a small company with a modest business scale, handling a few medium-sized projects each year.
How was the initial setup?
The current bottleneck in our migration process primarily revolves around bandwidth issues, especially during the initial data ingestion phase.
What about the implementation team?
The deployment process itself is straightforward and not a source of concern. The real challenge lies in the bandwidth limitations and the time-consuming nature of data uploading. While a comprehensive evaluation is still pending, it's anticipated that the data upload alone might take up to a week or more.
What's my experience with pricing, setup cost, and licensing?
The pricing appears to be competitive for the intended usage scenarios we have in mind.
Which other solutions did I evaluate?
In my evaluation of alternative solutions, I'm exploring Hydra, a columnar version of Postgres with partitioning capabilities. While I'm still learning about its features and performance, it seems promising. Additionally, I'm considering ClickHouse, which has shown exceptional benchmark results. I've completed an initial installation to assess its functionality.
What other advice do I have?
Overall, I would rate it eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Principal Architect at a real estate/law firm with 5,001-10,000 employees
A NoSQL framework where you can scale queries to petabytes of data
Pros and Cons
- "The query tool is scalable and allows for petabytes of data."
- "The solution hinges on Google patterns so continued improvement is important."
What is our primary use case?
Our company uses the solution as a data warehouse for implementing machine learning use cases and queries.
What is most valuable?
The query tool is scalable and allows for petabytes of data.
The NoSQL model and feeds for machine learning are based on the support of competent technologies.
The solution includes plenty of additional features.
What needs improvement?
The solution hinges on Google patterns so continued improvement is important.
For how long have I used the solution?
I have been using the solution for two years.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is scalable and we have 200 users with no issues.
How are customer service and support?
Google has one technical support channel for all products and services. If you place a support ticket, they will respond to you in order of priority.
How was the initial setup?
There is no setup because the solution resides in the cloud. Once you enable the APIs in the Google Cloud ecosystem, you can start consuming right away.
What's my experience with pricing, setup cost, and licensing?
The price is a bit high but the technology is worth it. If you do not use the solution in the right way, it will be expensive.
Which other solutions did I evaluate?
There is not an equivalent competitor product because the solution is Google's proprietary technology.
What other advice do I have?
If you are interested in a NoSQL option, definitely try the solution.
I rate the solution a ten out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Cyber Security Architect Global ICT at a construction company with 10,001+ employees
A stable solution with out-of-the-box capabilities that can be used for analytics and reporting
Pros and Cons
- "The solution's reporting, dashboard, and out-of-the-box capabilities match exactly our requirements."
- "As a product, BigQuery still requires a lot of maturity to accommodate other use cases and to be widely acceptable across other organizations."
What is our primary use case?
We use BigQuery for analytics and reporting.
What is most valuable?
The most valuable feature of BigQuery is its capability to integrate. The product fits pretty well within our ecosystem. The solution's reporting, dashboard, and out-of-the-box capabilities match exactly our requirements.
What needs improvement?
As a product, BigQuery still requires a lot of maturity to accommodate other use cases and to be widely acceptable across other organizations. It's not as old as other applications like Tableau or Power BI, but as long as it's supported by Google, I think it will continue to progress.
For how long have I used the solution?
I have been working with BigQuery for about two years.
What do I think about the stability of the solution?
BigQuery's stability is good. I rate BigQuery a nine out of ten for stability.
What do I think about the scalability of the solution?
We have tested and found that BigQuery's scalability is good. I rate BigQuery a seven to eight out of ten for scalability.
How was the initial setup?
BigQuery's initial was simple because it's provided over the cloud.
What other advice do I have?
BigQuery is suitable for all sorts of business types. Medium and small businesses will find the solution's out-of-the-box use cases more useful.
Overall, I rate BigQuery an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Program Manager at a tech services company with 201-500 employees
A fully-managed, serverless data warehouse with a useful machine learning feature
Pros and Cons
- "I like that we can synch and run a large query. I also like that we can work with a large amount of data. You don't need to work separately, as it's a ready-made solution. It also comes with a built-in machine-learning feature. Once we start inputting the data, it will suggest some things related to the data, and we can come up with nice dashboards and statistics from a vast amount of data."
- "The price could be better. Compared to competing solutions, BigQuery is expensive. It's only suitable for enterprise customers, not small and medium-sized businesses, as they cannot afford this kind of solution. In the next release, it would be better if they improved their AI bot. Although machine learning and artificial intelligence are doing wonders, there is still a lot of room to enhance them."
What is most valuable?
I like that we can synch and run a large query. I also like that we can work with a large amount of data. You don't need to work separately, as it's a ready-made solution. It also comes with a built-in machine-learning feature. Once we start inputting the data, it will suggest some things related to the data, and we can come up with nice dashboards and statistics from a vast amount of data.
What needs improvement?
The price could be better. Compared to competing solutions, BigQuery is expensive. It's only suitable for enterprise customers, not small and medium-sized businesses, as they cannot afford this kind of solution.
In the next release, it would be better if they improved their AI bot. Although machine learning and artificial intelligence are doing wonders, there is still a lot of room to enhance them.
For how long have I used the solution?
I have been working with BigQuery for two and a half years.
What do I think about the stability of the solution?
BigQuery is a stable solution.
What do I think about the scalability of the solution?
BigQuery is a scalable solution. At present, we have about five different users using this solution. But BigQuery is handling the data of 3,000,000 customers.
How are customer service and support?
We subscribed to technical support from Google. Whenever my team finds an issue, they contact support. I did not get a chance to contact the support team because we never had any difficulties or glitches while configuring it.
How was the initial setup?
The initial setup is relatively straightforward. It's not simple, and it's not very complex. We are doing maintenance of our regular cloud services and working with some assistants and microservice architecture. I don't think we have ever set up in less than one day.
What about the implementation team?
We implemented this solution.
What's my experience with pricing, setup cost, and licensing?
The price could be better. Usually, you need to buy the license for a year. Whenever you want more, you can subscribe to it, and you can use it. Otherwise, you can terminate the license. You can use it daily or monthly, and we use it based on a project's requirements.
What other advice do I have?
On a scale from one to ten, I would give BigQuery a nine.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Team Lead Data & Analytics at a hospitality company with 501-1,000 employees
Good performance, not too expensive, and user-friendly
Pros and Cons
- "It has a well-structured suite of complimentary tools for data integration and so forth."
- "When it comes to queries or the code being executed in the data warehouse, the management of this code, like integration with the GitHub repository or the GitLab repository, is kind of complicated, and it's not so direct."
What is our primary use case?
This is a cloud-based data warehouse.
What is most valuable?
The product is updated automatically without people having to worry about doing anything. It is managed completely by Google.
The performance is good. It's very user-friendly for people not coming from the technical area.
It has a very friendly user interface and a console for command line.
It has a well-structured suite of complimentary tools for data integration and so forth.
What needs improvement?
When it comes to queries or the code being executed in the data warehouse, the management of this code, like integration with the GitHub repository or the GitLab repository, is kind of complicated, and it's not so direct. When people are working on long queries, and so forth, they have to save them. It is a little bit clunky. The interface for saving them and version control is not really doable. We have to support the queries manually.
For how long have I used the solution?
I've used the solution across different companies. I've used it for about six or seven years.
What's my experience with pricing, setup cost, and licensing?
In my previous company, we were not spending that much. You give more money away to the other tools from GCP. We paid maybe €200 or something like that and no more than that. This year, we pay €170 a month.
What other advice do I have?
We are an end-user.
The product is a software as a service, and therefore, we are always on the latest version. They do everything for us.
I'd rate the product eight out of ten as it's a very good data warehouse, and it's very easy to learn how to use it. It's very user-friendly. I can have my team handle it, even if they are non-technical and they can be doing a lot of coding there without problems.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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