The most valuable feature is the simple installation method. It's a plug-and-play solution and that's what is most important for a lot of our clients. We were held back from a lot of accessibility stuff because a few years ago there was no type of AI solution that could go in and make you compliant with just a simple JavaScript that runs in the background. So the simplicity of use is the biggest thing, giving us effortless, automatic compliance. It enables a user to choose among templates with one click and immediately customize a site for their particular disability. They can go in and click the button and, whether they need to alter animations, or change font sizes, color contrast, or any of a plethora of options, they can click around and customize the site to their liking. I would think it's a pretty small percentage of people who need those services, but we want to make sure that they have access to a site. We have all of accessiBe's built-in features which enable a user to further tweak the way content is presented: highlighting titles, choosing readable fonts, text magnification, link highlighting, etc. It will alter the UI of the site to help a user who needs those types of services. At the point that a user is controlling those, we worry less about the UI and focus more on the accessibility of the content, getting them the information they need. It will change the user interface but not the UX. One of the things I like about accessiBe is that I don't really have to worry about it. They have a whole team of people who are worried about ADA compliance and WCAG compliance. It takes that off of our plate and lets us know that we're safe and sound with their little icon down at the bottom.
