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ActiveCampaign vs Constant Contact Lead Gen & CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
33rd
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Constant Contact Lead Gen &...
Ranking in CRM
76th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of Constant Contact Lead Gen & CRM is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
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Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
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Comparisons

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Overview

 

Sample Customers

Information Not Available
1. Acme Corporation 2. Amazon.com 3. Bank of America 4. Coca-Cola 5. Dell Technologies 6. Etsy 7. FedEx 8. Google 9. IBM 10. Intel 11. JetBlue Airways 12. LinkedIn 13. McDonald's 14. Microsoft 15. Nike 16. Oracle 17. Patagonia 18. PepsiCo 19. Procter & Gamble 20. Salesforce 21. Samsung 22. Target 23. Toyota 24. Under Armour 25. Visa 26. Walmart 27. Wendy's 28. Xerox
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.
849,475 professionals have used our research since 2012.