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ActiveCampaign vs Ontraport comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
33rd
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Ontraport
Ranking in CRM
81st
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of Ontraport is 0.1%, down from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
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Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
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Comparisons

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Overview

 

Sample Customers

Information Not Available
1. Atlassian 2. Dropbox 3. HubSpot 4. Intercom 5. Salesforce 6. Shopify 7. Twilio 8. Spotify 9. Amazon 10. eBay 11. Etsy 12. Nike 13. Nordstrom 14. Target 15. Walmart 16. Marketing agencies 17. 360i 18. Blue Acorn 19. Edelman 20. Havas 21. Ogilvy 22. Wunderman Thompson 23. American Red Cross 24. Greenpeace 25. Oxfam 26. Planned Parenthood 27. The Salvation Army 28. World Wildlife Fund 29. U.S. Department of Defense 30. U.S. Department of Education 31. U.S. Department of Health and Human Services 32. U.S. Department of Justice 33. U.S. Securities and Exchange Commission 34. The New York Times 35. The Washington Post  26. CNN 27. BBC 28. Netflix 
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.
849,190 professionals have used our research since 2012.