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Adobe Target vs Evergage comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Adobe Target
Ranking in Personalization Engines
1st
Average Rating
7.8
Number of Reviews
18
Ranking in other categories
No ranking in other categories
Evergage
Ranking in Personalization Engines
4th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Personalization Engines category, the mindshare of Adobe Target is 31.0%, up from 23.2% compared to the previous year. The mindshare of Evergage is 6.3%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Personalization Engines
 

Featured Reviews

Nitish Lamba - PeerSpot reviewer
Jun 25, 2024
Allows for precise targeting based on user location, enabling campaigns specific to regions but documentation could be more comprehensive
There is room for improvement in the way Adobe Target handles single-page applications. Single Page Applications Handling --------------------------------- If they want to handle single-page applications, they should not require website owners or their developers to implement additional functionalities for it to work. There should be a built-in solution within the tool itself. Currently, they ask for changes like sending trigger views for each page (e.g., product landing page and product details page) to make single-page applications work. This approach creates double effort—one on their end and one on the website owner’s end. Adobe Target should provide more comprehensive options within the tool to handle these situations efficiently. Documentation and Recommendations --------------------------------- Regarding recommendations, the way they are configured in Adobe Target is not very well-explained. Only developers can create recommendations effectively. Business users won't be able to do so efficiently just by reading the documentation. The documentation is very general and superficial; it doesn't go in-depth. Improving the documentation to make it more detailed and accessible for all users would be beneficial.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

"The solution's pricing is reasonable."
"All Adobe products are a little bit on the higher side."
"The product is expensive."
"The pricing of Adobe Target depends on the perspective. It can be deemed as fair from a business perspective but it might be expensive for individuals."
"It has a high cost, so it is not a product that everyone can afford."
"The platform is quite expensive."
"Adobe Target Premium is an advanced version, which is more expensive than the Adobe Standard."
"The solution is expensive."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
26%
Computer Software Company
14%
Retailer
13%
Real Estate/Law Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Adobe Target?
I think Adobe Target needs more AI features to automate some things. Regarding integration, it is easy to integrate with their AM platform for hosting websites, but it isn't easy. They need to do m...
What is your primary use case for Adobe Target?
I use the tool for A/B testing to optimize user journeys and improve conversion rates. I also use it for various activities within marketing campaigns, including email campaigns and public-facing w...
What advice do you have for others considering Adobe Target?
It's a cloud implementation, so that you can access it from anywhere, but one team usually maintains the relationship with Adobe. I would recommend Adobe Target to other users, especially those in ...
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Comparisons

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Also Known As

Episerver Personalization
No data available
 

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Overview

 

Sample Customers

Philips, Swisscom, Progrexion
Citrix, Walmart Mexico, Lenovo, Texas Instruments, AutoDesk, Carrier, Datto, Mendix, Aramark, Skillsoft, Bomgar