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Allbound vs Impartner PRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 6, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Allbound
Ranking in Partner Relationship Management (PRM)
1st
Average Rating
8.6
Reviews Sentiment
7.8
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Impartner PRM
Ranking in Partner Relationship Management (PRM)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Partner Relationship Management (PRM) category, the mindshare of Allbound is 6.3%, up from 5.9% compared to the previous year. The mindshare of Impartner PRM is 13.3%, down from 16.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Partner Relationship Management (PRM)
 

Featured Reviews

Kim Sherman - PeerSpot reviewer
We have seen significant increases in deal registration and size, and received excellent service from the vendor
I like that Allbound is constantly improving. A recommendation I would make to them is to improve their communication because I don't always get notice of improvements. I know that they're communicating, but for some reason, it has been difficult to get the updates. They are doing a better job. They're starting to use the portal to say, "Hey, we have this new feature available." I would like them to keep innovating and certainly at the pace that they're at, and maybe even a little bit quicker. Also, filtering or customizing the content that different partners see could be done better. I know how to work within the confines of the system, but I think there's an opportunity for them there. However, I also understand that there are probably some things I could do within the Partner Journey Automation that I just haven't tapped into yet. My advice to them is to make the co-branding piece easier. Allbound does make it easy not only for the administrator program, but also for partners, to interact. So if they can make the co-branding piece a little more robust, that would help. What I could do within Impartner was see a logo, where it was going, and know exactly where I was at in content. It did make it easier for partners to add content at certain spots in a piece of collateral. It could be that I just don't know Allbound well enough and that it does all of this, but it felt like it was easier to do in Impartner. One thing I would love to see is that when I make an update, it would show in my own time zone. I think that they're starting to do that now. We've actually gone back to Allbound and said, "Hey, we would love it if you did this," and then, three or four months later, we see it. That's awesome.
JennieFinlayson - PeerSpot reviewer
End-to-end partner management, quick partner onboarding and deep understanding of partner relationships
I like Impartner PRM's deep understanding of partnering; the tool understands and the tool enables you to sign up partners very quickly and give them the tools and the access they require to do what they need to do. So it can take a partner all the way from forming an interest with an organization all the way through to selling, then reselling, and then managing their partners. It's very easy for you to introduce new products. It's a complete solution - it manages and gives access to the partners so that they can see and work with the internal sales teams for the organizations as well as the customers. So, as you're moving it through the pipeline, both the salesperson from the company and also the partner can see where it is in the pipeline, when it's likely to close, and any issues or problems. So, it enables the partnering organization and the technology company to work together very well. It's a very good communication tool. So, it's through the Impartner portal of this tool. I have seen some improvements in communication with the partners. But it is heavily dependent on how it's set up, but it's very easy and quick to set up. However, it's very much dependent on the person setting it up knowing what they're doing. It certainly has analytics. It can analyze training, for instance, whether or not the training is successful. Often, working with a CRM tool like Salesforce will analyze how long it takes partners to start to become successful and how long it takes to sign them up. Then, it can start looking at which products are being sold and where there are issues with products. So, the reporting part is very straightforward. But, the reporting is only as good as the system's setup and the discipline of partners who input data into it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the fact that I can go into Allbound and quickly update what I need to update. And I like that when we have a new initiative, something that is really important for our partners to understand, I can feature it in different places on the portal."
"I like the content and resource section, where we can publish all sorts of videos, PDFs, PPTs, etc., and send automated notifications or emails to partners or user groups. We can form groups and design our courses or collaterals for them."
"The most valuable feature is deal registration. We track, contribute, and monitor our leisure line activity through our deal registration process. This allows us to partner with others, submit register, and co-sell deals easily. We always look for new opportunities to engage with our partners."
"What I like about the solution is that they have a fast channel of communication for the customer. For every deal, you create a template prospect page, which I found useful in Allbound. You can create a specific page for an end customer or partner, and you can share it with them where they can see playbooks or download some documents created in advance. You have the possibility to see how many times the end customer or partner opened the page that you created. It's like a landing page coded with specific information."
"Content management is most valuable because it's the one that I use the most and the one I'm pleased about."
"The learning tracks are extremely useful and valuable; they allow us to quickly deliver enablement training, track partners, and issue certificates to those who pass a certification exam."
"The deal registration portion of the portal has been very valuable. It connects directly with our Salesforce, so it is super easy."
"What is our primary use case? Allbound is a partner relationship management tool. We use Allbound to manage content resources, playbooks, commissions, etc. Our enablement schedule is exclusively posted in Allbound. We're also evaluating Allbound's Marketing Development Fund module. We have around 150 users in multiple locations. How has it helped my organization? Business partners are critical for achieving growth, so a PRM solution is essential. It creates a platform for partners to deal with us and access work. They can register an account, log into Allbound, and get a commission. Partners can see important announcements and look at the playbooks. The number of partners has increased significantly, and partner engagement has improved by 10 to 20 percent. Business partners can filter and customize the profile set for them. We can log their activity to see what they have been using. That's a helpful feature we haven't leveraged much because most of our partners sell a whole suite of products. As we evolve and get more partners who specialize in a particular industry or subsection of our product, we will need to add the option to allow partners to filter the most relevant content. Customizing content isn't too difficult or easy. You need to build a case and send it to the Allbound team. We must schedule a call, and it might take one or two sessions to implement customization. Hypothetically, Allbound enables partners to rebrand white-labeled collaterals, but our company policy doesn't allow it. Allbound's Channel Insights feature gives us actionable intelligence on partner engagement. We use it weekly, and we've implemented some custom modules we developed in-house for the partners. That's all listed in Allbound's Channel Insights section, where we can see the number of partners, usage, and activity in the last 30 days. Using Channel Insights, we realized that a partner wasn't using our labels and wasn't engaged, so we started hosting training sessions to increase engagement. What is most valuable? I like Allbound's ease of use. For example, we have been implementing Allbound's Market Development Funds module. It's intuitive and easy for the partners. If the partners want to see which commissions have been paid, that information is readily accessible."
"I like Impartner PRM's deep understanding of partnering; the tool understands and the tool enables you to sign up partners very quickly and give them the tools and the access they require to do what they need to do."
"The solution has helped us improve all across the board. Everything that we did before PRM was a one-off. We shared the content back and forth through emails. Whenever there was a scope for training or enablement, a mail would be sent on the same. The solution has helped us scale where partners could use opportunities to get trained on our services and products."
"I would recommend that others interested in the solution use it because it provides a user-friendly setup process. It's easy to navigate through the setup process."
 

Cons

"I would like to see more features for tracking training progress and quizzes. The progress report that Allbound generates isn't very helpful. I want to track how far a user has completed and who has or hasn't restarted. We are using a third-party platform for training purposes, especially enablement purposes. The progress reports and analytics are very powerful, and we'd like to see something along those lines. Allbound has certification, but it's missing some things from a certification point of view that are available in other products."
"They need to improve its reporting capabilities. They don't have all the possibilities to drill down in reporting."
"The solution's UI could be improved by providing externalized access to menus, which I sometimes have to dig into. The good thing is that Allbound is doing that, I made the suggestion a while ago, and they're already implementing it. Of course, as a user, I want it to be now, not in a few weeks. Some more flexibility in UI customization would also be a welcome feature; the ability to edit coloring and place images would be excellent."
"On the design side, there could be some more updates to make it look a little bit more modern. We right now use the classic dashboard, but we're switching to the minimal dashboard that's available to try and make the UI look a little bit prettier for our partners. In the design area, there could definitely be some improvements that partners would appreciate."
"We would like to utilize partner automation more, but there is some troubleshooting and programming that needs to happen in the middleware to enable this."
"Allbound could have more localization and customization. The templates work well, and maybe they don't want to target large enterprises by design. The solution is geared toward small and medium-sized enterprises, but they could allow more localization and deeper customization. Allbound is broad, but it could be deeper."
"They could provide a bit more user and technical training to our team. If I were able to really control the workflows in Allbound, with more of the expertise that they have, I could configure it to be a bit more responsive to our needs."
"My advice to them is to make the co-branding piece easier. Allbound does make it easy not only for the administrator program, but also for partners, to interact. So if they can make the co-branding piece a little more robust, that would help."
"I would like to see some easy ways in retrieving reports, data analytics, etc. The solution needs to be more specific from the data reporting perspective. It would make it easier to drill down by specific partners. It would be interesting to see some integrations and partnerships for the solution where they could make use of the account mapping tools."
"It would be helpful to have an improved reporting tool in the solution."
"The business using the tool must be well-prepared in terms of partner strategy."
 

Pricing and Cost Advice

"What we are paying for it is comparable to the market, but the price of PRMs is quite high for the value they deliver."
"Allbound's pricing is comparable."
"It's reasonably priced for what it can do and how much time it can save. It's a big amount of money, but for the time that it can save for people from having to do the work, it's definitely worth it. Considering the constant improvements and the features they keep adding, its price is reasonable."
"Its pricing is fair, especially because we can have as many partners create accounts as we want. It has a very fair price range compared to other companies that charge per partner. We've thousands, so it would just be too expensive to go with a different option."
"Considering everything the product provides, the price is fair. There are cheaper tools, but they don't offer the combination of requirements we have. The pricing model is also very compelling."
"Considering the interface, the price is high, although Allbound offers a lot. Some of my negative opinion here is because we have yet to upgrade to using the tool's best-in-class features due to internal issues. As it stands, I don't personally see the value that supports the cost, but that could change when we turn on the features."
"This is the highest price that you'll pay, but I am not comparing it with Salesforce, SAP, or Oracle. In the mid-level solutions, Allbound has one of the highest costs, but it also has higher capabilities and flexibility to customize things without developing."
"They have different licensing plans. Depending on what you enable or what kind of features you want activated, there might be extra costs."
"The solution’s pricing is higher compared to other competitor products."
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Top Industries

By visitors reading reviews
Computer Software Company
50%
Manufacturing Company
5%
Financial Services Firm
4%
Non Profit
4%
Computer Software Company
20%
Financial Services Firm
15%
Manufacturing Company
11%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Allbound?
I like the content and resource section, where we can publish all sorts of videos, PDFs, PPTs, etc., and send automated notifications or emails to partners or user groups. We can form groups and de...
What is your experience regarding pricing and costs for Allbound?
Allbound is reasonably priced, but I haven't compared it with any other solution. I like that Allbound charges a flat rate instead of charging by the number of partners or users, which is the model...
What needs improvement with Allbound?
I would like to see more features for tracking training progress and quizzes. The progress report that Allbound generates isn't very helpful. I want to track how much a user has completed and who h...
What is your experience regarding pricing and costs for Impartner PRM?
It was very inexpensive. It's in the cloud. You get the first 100 user licenses, and you can set that up. This was about 18 months to 2 years ago, for around $22,000 to $23,000. So, there are no up...
What needs improvement with Impartner PRM?
The business using the tool must be well-prepared in terms of partner strategy.
What advice do you have for others considering Impartner PRM?
Overall, I would rate the solution a nine out of ten. I really liked using it because I had a sense that they understood the business.
 

Comparisons

No data available
 

Also Known As

No data available
TreeHouse Interactive, Impartner
 

Overview

 

Sample Customers

Serko, Cambium Networks, Garland, Looking
ViaWest, Workfront, National Instruments, Asigra, Sungard Availability Services, SGI, TECHT Paintball Products
Find out what your peers are saying about Allbound vs. Impartner PRM and other solutions. Updated: March 2025.
844,944 professionals have used our research since 2012.