Pricing is the main thing where I feel Applause can do a lot better. They can improve on their pricing. They can cover more with more startup-friendly packages. Another thing that they can improve is how they work with teams on the payment side. They can do payment testing, but they can't do trading. If you are a stock exchange app, you can't do trading. Obviously, there are limitations related to GDPR, etc, but that is one thing for which they can find solutions. I'd like to see how effectively they can do trading on the app, which is something they are not covering right now. So, the testers currently can't do trading. If you're buying stock and your app allows you to buy Microsoft and Google shares, that is something that is currently not in the testing purview. So, that is something that I would like them to include. They can plug in a little bit of automation to help companies automate their testing as well. This is another area where I feel Applause can be better. They can do more on the automation front. I would also love to see how they can do omnichannel testing. They do some omnichannel testing, but it is not their strongest area. This is an area that needs to be strengthened.
