Aprimo vs BrandWizard comparison

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.

The Aprimo Platform

Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

BrandWizard is cloud-based Intelligent Brand Management System that provides the following Products:

• BrandPortal creates and share guidelines internally and externally using visual, audio and video content in multiple languages, it uses smart edit to update and publish guidelines and it can find the information you need, bookmark guidelines, and save search parameters.
• BrandLibrary users across distributed teams can see the latest versions of assets and are notified when new versions are uploaded, it can upload large numbers of assets and update metadata and it has custom built search, dynamic filters.
• BrandCollaborate chooses from single tier, two tier, or variable workflows to engage the appropriate approval hierarchies, it provides feedback using a browser-based annotation tool, it can add your agency partners or vendors, and it can publish approved guidelines or assets directly to BrandPortal or BrandLibrary.
• BrandFidelity (Beta) continuously monitor across all digital channels, it leverages Image Recognition and Computer Vision to scan visual and verbal customer experiences, it has a Machine Learning algorithms that identify brand anomalies,