Smart homes, the Internet of Things, social media, mobile applications, and other technologies are generating an unprecedented amount of multistructured data. This "big data" has the potential to transform businesses and industries and to unlock tremendous value. It transforms how companies organize themselves, decide which technologies to use, and build ecosystems of partners and vendors. The time has come to value data as a strategic asset that can help you win.
McKinsey Analytics helps clients identify and capture the most value and meaningful insights from data, and turn them into competitive advantages... Once the tools and models are implemented, we focus on building and transferring capabilities and skills to ensure that analytics becomes a sustained competitive advantage.
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