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BrandMaker vs Percolate comparison

BrandMaker and Percolate are both solutions in the Marketing Resource Management category. BrandMaker is ranked #4, while Percolate is ranked #8. BrandMaker holds a 10.0% mindshare in MRM, compared to Percolate’s 4.2% mindshare. Additionally, 100% of Percolate users are willing to recommend the solution.
BrandMaker
  • 51 Views
  • 29 Comparison Views
Percolate
Read 1 Percolate review
  • 44 Views
  • 11 Comparison Views
100% willing to recommend

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BrandMaker
Ranking in Marketing Resource Management
4th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Percolate
Ranking in Marketing Resource Management
8th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Content Marketing Software (10th), Social Media Management Solutions (7th)
 

Mindshare comparison

As of April 2025, in the Marketing Resource Management category, the mindshare of BrandMaker is 10.0%, up from 6.4% compared to the previous year. The mindshare of Percolate is 4.2%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Resource Management
 

Featured Reviews

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it_user712047 - PeerSpot reviewer
​Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives
Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities Instead of operating in silos and not knowing what other teammates are working…
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Comparisons

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Overview

BrandMaker is a central, web-based marketing software easily accessible for central and local marketing employees via web browser. The leading marketing resource management system automates a broad spectrum of workflows and thus advances your marketing efficiency and effectiveness. BrandMaker consists of a broad range of software modules, covering the complete marketing area. From briefing and planning, media management and creation as well as web-to-print up to reporting.
BrandMaker
Percolate is a leading CMP purpose-built to alleviate some of the most pressing challenges facing global marketing organizations today.
Percolate
 

Sample Customers

AkzoNobel, Alno Ag, Bayer, Audi, Blanco, Claas, DekaBank, EOS, Franke, HP, Michelin, Roche, Volvo
GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports
See our list of best Marketing Resource Management vendors.

We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.